Influencing policy (training slides from Fast Track Impact)
Monster
1. Monster
energy
Monster Energy is an energy drink, with a highly
distinctive logo consisting of three claw marks
forming an 'M'. Monster Energy was launched by
Hansen Natural in 2002.
2. Distribution
Marketed and distributed by Hansen Natural Corporation, a
NASDAQ listed company of Corona, California. Though Monster
Energy is not widely advertised in the media it receives a large
amount of recognition from its sponsorship of various sporting
events. Hansen Natural Corporation announced a distribution
agreement with Anheuser-Busch in the U.S. and Grupo Jumex in
Mexico. Hansen Natural Corporation has recently announced a
distribution deal with PepsiCo Canada. On November 10, 2008,
the distribution of Monster turned over to Coca-Cola Enterprises,
Coca-Cola United, and other Coca-Cola bottlers in many markets.
Contracts with existing distributors were bought out in these
markets. In late 2009 or early 2010 Monster Energy will expand
their market and release their products to other countries including
Germany. It is distributed in Australia by Schweppes as Coca-Cola
Amatil manufactures Mother energy drink, which is an exclusive
energy drink sold only in Australia and New Zealand.
3. flavors
Monster Heavy Metal 32 oz.
Monster DUB Edition 32 oz. *A limited-run Monster/DUB
Magazine grape-flavored energy drink*
Monster recently released a new brand called Nitrous Monster,
which contains Nitrogenated and Carbonated water:
Nitrous Monster Anti Gravity 12 oz.
Nitrous Monster Super Dry 12 oz.
Nitrous Monster Killer-B 12 oz.
Monster Also has 3oz energy shots called Hitman Energy
Shooters:
Monster Hitman Regular
Monster Hitman Lobo
Monster Hitman Sniper
Coffee and tea flavors:
Java Monster Chai Hai 15 oz.
Java Monster Lo-Ball 15 oz.
Java Monster Irish Blend 15 oz.
Java Monster Russian 15 oz.
Java Monster Nut Up 15 oz.
Java Monster Originale 15 oz.
Java Monster Loca Moca 15 oz.
Java Monster Mean Bean 15 oz.
Java Monster Big Black 15 oz.
A more recent coffee brand called X-Presso, which also contains