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Soft Drink Industry Ppt
1. Welcome to the world of Soft drinks: Enjoy the trip to soft drink industry Malika Rani ( Lecturer, Lovely Professional University, Phagwara) Manik Grover ( fazilka)
8. The top 5 countries in soft drink consumptions Rank Countries Amount #1 United States : 216 litres #2 Ireland : 126 litres #3 Canada : 119.8 litres #4 Norway : 119.8 litres #5 Belgium : 102.9 litres The per capita consumption of soft drinks in India is estimated at 3 bottles per annum which is quite low as compared to many other developing countries and reflects a considerable potential for consumption to grow.
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10. Western markets have preference towards mango flavored drinks. Diet coke presently constitutes just 0.7% of the total carbonated beverage market.
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36. Leading liquid refreshment beverage trademark MILLIONS OF Share of GALLONS volume BRAND COMPANY 2005 2006 %change 2006 Coca-cola Coca-cola 4,848.2 4,727.0 -2.5% 15.9% Pepsi Pepsi co 3,125.0 3028.0 -3.1% 10.2% Mountain Dew Pepsi co 1309.1 1324.8 1.2% 4.5% Dr Pepper 7 Up 1168.2 1193.6 2.2% 4.0% Gatorade Pepsi Co 958.0 1072.0 12% 3.3% Sprite Coca-cola 993.7 958.8 -3.5% 3.2% Tropicana Pepsi co 706.1 778.8 10.3% 2.6% Minute Maid Coca-cola 672 614.9 -8.5% 2.1% Aquafina Pepsi co 504.4 614.7 21.9% 2.1% Dasani Coca-cola 448.0 538.0 20.1% 1.8% Sub-Total 14732.6 14815.3 .8% 50% All others Juices & drinks 14149.9 14846.2 4.9% 50% Total 28882.5 29697.2 2.8% 50%
47. Soft drink companies have stepped up their efforts to capture a larger share of the fountain business by introducing more of their brands at the fountain, by aggressively competing for service contracts with high-profile customers. Coca-Cola Co., notes that fountain customers are becoming increasingly brand conscious
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66. Age wise division of Different drinks Age Group Cola drinks Other soft drinks Other beverages Under 25 51.54 17.43 31.03 25-34 46.65 21 32.35 35-44 35.34 32.3 33.36 45-54 27.94 36 36.06 55-64 23.27 33 43.73 65 & above 24.42 26.38 50.2
