The document summarizes the current state of display advertising and introduces a new ad format called the Anchor Ad. Standard display banners have become ineffective as click-through rates average 0.1% and users see over 1,800 ads per day. The Anchor Ad is designed to stand out from standard banners by remaining visible at the bottom of the browser window as users scroll. It aims to capture more user attention, deliver higher click-through rates of 1.4% and conversion rates similar to clicks of standard banners.

1. Anchor Ads TM ©Copyright 2009 Premium Access Media, All Rights Reserved

2. Display Ad Marketplace ©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company

3. Current State Of The Display Ad Marketplace Problem : The overall effectiveness of IAB display ads is diminishing ©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company Web surfers have learned to ignore banner ads. Eye-tracking studies show that most consumers don't even look at them. The Industry Standard, March 10, 2009 The average click through rate for IAB standard display banners was 0.10% in 2008. DoubleClick 2008 Year-in-Review Benchmarks, June 2009 Online users see more than 1,800 online ads per day, which is an increase of more than 250% since 2004. Forrester Research: Go Big Or Go Home, June 19, 2009

4. Current State Of The Display Ad Marketplace ©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company Challenge: Create an ad unit that stands out from the oversaturation of IAB banner ads and captures the attention of website visitors leading to increased clicks and conversions

5. Anchor Ad Solution ©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company

6. Anchor Ad Overview Ad rises up from bottom of browser Remains visible as page scrolls Close ad to remove from browser ©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company Innovative, Effective, Targeted The Anchor Ad provides premium placement on publisher websites in a unique display ad format that instantly captures the consumers’ attention . The ad is “anchored” to the browser and displayed horizontally across the bottom of a web page above the content . More effective than a standard banner ad, the Anchor Ad maintains its position in the browser window as the consumer scrolls down the page.

7. Anchor Ad Features Accommodates Interactive File Formats Including Video and Flash Unique Layout Allows Design Elements to Extend Beyond the Ad Background and Stand Out on the Page Customize the Background Color to Coordinate With Publishers Website Anchor Ad Location Remains Constant and Delivers Premium Placement Regardless of Where the Consumer is on the Page ©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company

8. Anchor Ad Performance ©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company Anchor Ads average 1.4% click through rate (CTR) Anchor Ad delivers conversions (View To Conversion ratio/VTC ) at nearly the same rate that IAB display banners produce only clicks Bottom line: Anchor Ad delivers superior CTRs and conversions

10. Contact The advertisers shown in this presentation are for demonstration purposes only ©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company Email: [email_address] Phone: 866.957.7326 Fax: 602.297.4219 Website: www.PremiumAccess.com