Buyology

Agenda 30 mins Discussion and Feedback 30 mins Concepts from Six Sigma- Koushik 30 mins Radio Marketing:- Angad Menon 30 mins Lessons from “Buyology”-Manjit

The Truth and lies about what we buy. - Buyology By Martin Lindstrom

INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CHAPTER 1: A rush of blood to the head

Chapter 2: This Must Be the Place Brand Recall:- 1)1965 a typical customer has 34 percent brand recall.--------  1990 it has fallen to 8 percent --  2007 it is only 2.2%------------------ According to AC Neilson Study 2)Presence of tools like TiVo which can enable us to view serials and movies without advertisements .

Chapter 3: I’ll Have What She’s Having ,[object Object],> Concept of Mirror Neurons >Concept of Dopamine

Dopamine Mirror Neurons Brodmann area 10

Chapter 4 –I can’t see clearly now ,[object Object]

BUREAUC RATS Nucleus Accumbens

Chapter 5 –Do you believe in magic? ,[object Object],[object Object],[object Object],[object Object]

Chapter 6 –I say a little prayer ,[object Object]

Irish Soil Holy Drinking Water

[object Object],[object Object],Chapter 7 –Why did I choose you? The Power of Somatic Markers

Chapter-8 A sense of wonder ,[object Object],[object Object],[object Object],[object Object],[object Object]

Chapter 9-And the Answer is…….. ,[object Object],[object Object],[object Object],[object Object]

Chapter-10-Let’s spend the night together. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Chapter 11-Conclusion ,[object Object]

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Buyology

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Buyology