Dave Hendricks

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From email to social networks and mobile phones, consumers visit the Inbox to chat with friends and learn about products and services. 59% of online advertising inventory is in or around the Inbox* -adRelevance, 3/08

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Dave Hendricks

1. From email to social networks and mobile phones, consumers visit the Inbox to chat with friends and learn about products and services. 59% of online advertising inventory is in or around the Inbox* -adRelevance, 3/08

6. Dedicated Email Ads Banners in Newsletters Is Valuable Media Inbox Inventory

7. Stand Alone Email Increases Brand Favorability & Awareness! 2008 Email Branding Study Inbox advertising increased consumer brand favorability by +7.3 percentage points Inbox marketing lifted un-aided brand awareness by +11.5 percentage points Inbox advertising boosted campaign awareness by 37.7+ percentage points

Dave Hendricks

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Dave Hendricks