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THE FUTURE OF PRINTED MAGAZINES BETWEEN  SOCIAL MEDIA AND NEW DIGITAL DEVICES Dario Bonazelli [email_address] Trends and Strategies in the Creative Industries 2009/2010
Sofie Spindler Question ,[object Object],[object Object]
My question: How will the future of printed magazine looks like?
As media change, our perception change ,[object Object],[object Object]
New technologies never completely replace old technology… The invention of camera didn’t replace paintings Cars didn’t replace horses
… we generally found new purposes for “old tech” New art movements emerged:  Impressionism  Cubism  Surrealism… New purposes for horse riding
Carlota Perez Where we are now in digital revolution?
 
[object Object],[object Object],[object Object],Chicago Sun-Times, The Star Tribune Holdings Corporation, the Journal Register Company, Philadelphia Newspapers LLC The Rocky Mountain News, Portfolio, PC Magazine Domino, Country Home  …  ( Source Associated Press ) Bankruptcy!
Advertisers invest strongly on the Web and less and less on printed versions  Readers are not stopping reading  they rather go on the Internet
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Changing overtime 1942 -  A romantic kiss image fully dominates the cover: may it be a consequence of the wide diffusion of  photography ? 1897  - Old-fashioned title, no images and index in full 2009  - A  well-endowed model in the center and dazzling titles at her sides in a non-linear order as the hyperlinks are arranged on the  website
How to save magazines? ,[object Object],[object Object]
How to save magazines? ,[object Object],[object Object]
How to save magazines? ,[object Object],[object Object],- Maxim’ started programming events together with the Ultimate Fighting Championship in Las Vegas - Esquire partenered with Nokia
Further research proposal for the Short terms ,[object Object]
From Web 2.0… …  to Web 3.0
Further research proposal for the Long-term ,[object Object],[object Object]
Questions?

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Final Assignment Presentation

  • 1. THE FUTURE OF PRINTED MAGAZINES BETWEEN SOCIAL MEDIA AND NEW DIGITAL DEVICES Dario Bonazelli [email_address] Trends and Strategies in the Creative Industries 2009/2010
  • 2.
  • 3. My question: How will the future of printed magazine looks like?
  • 4.
  • 5. New technologies never completely replace old technology… The invention of camera didn’t replace paintings Cars didn’t replace horses
  • 6. … we generally found new purposes for “old tech” New art movements emerged: Impressionism Cubism Surrealism… New purposes for horse riding
  • 7. Carlota Perez Where we are now in digital revolution?
  • 8.  
  • 9.
  • 10. Advertisers invest strongly on the Web and less and less on printed versions Readers are not stopping reading they rather go on the Internet
  • 11.
  • 12.
  • 13. Changing overtime 1942 - A romantic kiss image fully dominates the cover: may it be a consequence of the wide diffusion of photography ? 1897 - Old-fashioned title, no images and index in full 2009 - A well-endowed model in the center and dazzling titles at her sides in a non-linear order as the hyperlinks are arranged on the website
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. From Web 2.0… … to Web 3.0
  • 19.