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Azuki Systems Overview

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Azuki Systems provides an interactive mobile media platform that allows for easy navigation of "snackable" media on mobile devices. It automatically adapts desktop content for mobile viewing and extends social networking between desktop and mobile. The platform also personalizes content for each user based on their context and preferences to improve engagement.

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ClickZoom TM & In-Video Mobile Advertising November 2008
Azuki Systems – Company Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An Experienced Team with a Successful Track Record ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],( Video Spotlight ) Azuki Systems unveils its latest technology Click to Play
Mobile Content Revolution Underway ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 Juniper Research, January 2008 2 eMarketer, March 2008 3 Strategy Analytics, April 2008
Mobile Web: From Chasm to Mainstream ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 st Generation 2 nd Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],Basic Mobile Websites Interactive Mobile Media RSS $$
Mobilizing Desktop Content Challenge Solution Desktop content too overwhelming for mobile viewing ,[object Object],[object Object],Desktop interface is designed for browsing ,[object Object],[object Object],[object Object],[object Object],Avoid building separate desktop and mobile communities
Azuki Solution: First to Deliver an Interactive Mobile Media Platform Smart Phones & Feature Phones Ad Networks Pre/Mid/Post Roll Video Banner Content Management System Content Publisher User Context & Content Personalization Clues Social Interactivity Mobile Desktop Social Networks Azuki MashMedia Platform White Labeled Hosted Service (SaaS) Marketing Analytics Sub DB Real Time Media Mashup of Content, Ads & UGC 2 / 3G & Wi-Fi Viral Socialization of Content Open Ingestion Model (Media, Metadata, Feeds) Contextual Ad Delivery Browser Delivered Services RSS SMS @ Pre-Roll Ad Media 1 Media 2 Mid-Roll Ad Media 3 Media 4 Banner Ads User Gen Comments & Ratings User Gen Comments & Ratings User Gen Comments & Ratings
Azuki MashMedia Platform (Snackable User Interface) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ClickZoom TM Interface
Azuki MashMedia Platform (In-Video Mobile Advertising) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Zoom into ad tile for campaigns Actionable WAP site or video ad Pre/post rolls with snackable clips Chapterization of video User comments, rating & sharing of ad
Azuki MashMedia Platform (Socialization Engine) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Web (Desktop) Social Networks SMSMMS @
Azuki MashMedia Platform (Personalization Engine) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Explicit User Actions Implicit User Actions Real-Time User Context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Context Clues
Interactive Mobile Media Platforms - Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interactive Mobile Media Services ,[object Object],[object Object],[object Object],Media Mashup Snackable U/I Personalization Socialization Content Adaptation & Delivery Mobile Feeds Desktop Service Integration Operations & Management Interactive Mobile Media Platforms
Scorecard – Delivery of Interactive Mobile Media Services HTML/WAP Content Adaptation Video Transcoding & Streaming Video Portals Real-Time Media Mashup Video, Audio, Photo, Feeds, HTML, Ads Limited to Web=>Mobile Webpage Transformation Bulk Video Transformation Technology Only Separate Mobile & Web Infrastructure Technology for Rendering Ads Only Bias with Own Ad Sales, No In-Video Ads Ad Partners, Complete In-Video Ad Solution None Limited to User Bookmarks Limited Limited to sharing of links None Limited to sharing of video links via SMS UGC & Sharing of Media Context (SMS/Facebook) Filtered Content Aligned to User Context & Tastes 2-Way Exchange of Backend Ingestion/Feeds 1 st Generation 2 nd Generation Snackable U/I Purposed for Mobile No Special Treatment of Rich Media Lack Navigation within Media Lack Navigation within Media Bias with Own Ad Sales, Banner Centric Snackable Media Mobile Content Personalization Mobile Content Collaboration Mixed Media Mashup Ad Serving (Pre, Post, In-Video) Desktop-Mobile Content Operations
Different Approaches to Building Audiences and New Levels of Consumer Engagement for Mobile Content Level of Interactivity Level of Personalization On-Device Portals Mobile TV / Broadcast Platforms WAP Portals / Storefronts Web Content Adaptation Platforms Mobile Search & Location Platforms Mobile Social Networking Solutions High High Low Low ,[object Object],[object Object],[object Object],[object Object],Interactive Mobile Media Services
[object Object],[object Object],[object Object],Summary: Core Azuki Guiding Principles ,[object Object],[object Object],[object Object],Consumer Content Publishers & Mobile Operators
Contact Info : John Tremblay Co-Founder & Vice President, Marketing Azuki Systems, Inc. 43 Nagog Park Acton, MA 01720 +1 (978) 844-5106 [email_address]
Interactive Mobile Media Services – Real Time Intersection of User Context & Content TV Web Mobile User Gen Content Premium Subscription Content Web Content Video Photo Music News/ Feeds User Context Digitized Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ads Social Personality Gender Age NASCAR Politics Football Drama Soccer Poker Cooking Red Sox Comedy Motorcycles Income RSS $$
Packaging - Azuki MashMedia Platform Web Driven Solutions Web API (SOA Oriented) Base Platform Media Mashup Engine Media Transcoder Media Cache & Stream Server Media Object DB Usage Analytics Capture & Reporting Subscriber DB Interface Operations & Management Interface Content Management System Ingestion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ad Serving Module Ad Network & Trafficing Server Ad Trafficing Ser Connectors & Metrics Social Networking Module Facebook / MySpace Connectors & Widgets Service Modules Interactive Media Portal (Brandable Ref Service) ClickZoom TM Navigation Template Facebook / Desktop Widget Subsystem or External Connectors ,[object Object],[object Object],[object Object],[object Object],[object Object],Interactive Mobile Media Services

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Azuki Systems Overview

  • 1. ClickZoom TM & In-Video Mobile Advertising November 2008
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  • 7. Azuki Solution: First to Deliver an Interactive Mobile Media Platform Smart Phones & Feature Phones Ad Networks Pre/Mid/Post Roll Video Banner Content Management System Content Publisher User Context & Content Personalization Clues Social Interactivity Mobile Desktop Social Networks Azuki MashMedia Platform White Labeled Hosted Service (SaaS) Marketing Analytics Sub DB Real Time Media Mashup of Content, Ads & UGC 2 / 3G & Wi-Fi Viral Socialization of Content Open Ingestion Model (Media, Metadata, Feeds) Contextual Ad Delivery Browser Delivered Services RSS SMS @ Pre-Roll Ad Media 1 Media 2 Mid-Roll Ad Media 3 Media 4 Banner Ads User Gen Comments & Ratings User Gen Comments & Ratings User Gen Comments & Ratings
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  • 13. Scorecard – Delivery of Interactive Mobile Media Services HTML/WAP Content Adaptation Video Transcoding & Streaming Video Portals Real-Time Media Mashup Video, Audio, Photo, Feeds, HTML, Ads Limited to Web=>Mobile Webpage Transformation Bulk Video Transformation Technology Only Separate Mobile & Web Infrastructure Technology for Rendering Ads Only Bias with Own Ad Sales, No In-Video Ads Ad Partners, Complete In-Video Ad Solution None Limited to User Bookmarks Limited Limited to sharing of links None Limited to sharing of video links via SMS UGC & Sharing of Media Context (SMS/Facebook) Filtered Content Aligned to User Context & Tastes 2-Way Exchange of Backend Ingestion/Feeds 1 st Generation 2 nd Generation Snackable U/I Purposed for Mobile No Special Treatment of Rich Media Lack Navigation within Media Lack Navigation within Media Bias with Own Ad Sales, Banner Centric Snackable Media Mobile Content Personalization Mobile Content Collaboration Mixed Media Mashup Ad Serving (Pre, Post, In-Video) Desktop-Mobile Content Operations
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  • 16. Contact Info : John Tremblay Co-Founder & Vice President, Marketing Azuki Systems, Inc. 43 Nagog Park Acton, MA 01720 +1 (978) 844-5106 [email_address]
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