Telifi is a breakthrough service offering that transforms online sales into offline engagementssm. Its primary focus is order validation and security, although secondary value is provided through optional revenue enhancement. Every call is answered—and every order validated—by our live agents or sophisticated IVR engine. Simply put, we meld best practices of inbound telemarketing to our cutting-edge technology, delivering enhanced order security and profitability to our clients. Telifi is headquartered in Santa Barbara, California.

1. TELIFI

3. Fraud Mitigation

5. TELIFI Process Flow Screen Prompts Client Testimonial

7. Fraud Mitigation

9. Prompt on “Receipt Page” drives inbound call by customer

10. 65% of customers call in

11. Calls typically come within 2 minutes of core sale

12. Each Order is confirmed and corrected, if necessary

13. Live Agents field 70-80% of calls, IVR fields balance

14. Custom FAQ’s created for each client’s core product.

15. Benefits

16. Saves money by eliminating costly mis-ships

17. Reduces call center expense

18. Prevents costly inquiries to Customer Service Center

19. Gives you better insight to customer data for additional marketing efforts

20. Ensures customer’s “peace of mind”

22. TELIFI correlates over 25 discrete Risk Factors to generate a “fraud likelihood” score of 0 - 100

23. Correlation is automatic & performed during 1st second of call

24. A score of 5 = 5% likelihood of fraud. 20 = 20%, and so on

25. Correlated Risk Factors include

26. IP Address country vs Billing Address country

27. IP Address distance from Billing Address

28. Proxy detection

29. BIN analysis

30. Phone number location vs billing zip code

31. TELIFI transmits fraud scores to clients daily

32. Clients urged to personally verify orders suspected of fraud

33. Benefits

34. Increases profitability by eliminating fraudulent orders

36. Ability to offer upsell, premium or club offer after order validation/customer support phase of call

37. Replaces poorly converting, static online upsells with high-converting, live agent presentations

38. Conservative scripting, with use of “custom premiums” that better match your core product or service

39. Inbound process conforms with the Telemarketing Sales Rule

40. Digital recording and archiving of all sales calls

41. Benefits

42. Increased Average Order Value

43. Improved upsell conversion rate

45. 1. Customer MakesPurchase on Website and is Prompted to Call (65% call-in rate) 4. Customer Greeted by: 2. Customer Calls Telifi(Order Info served to Telifi) or 3. Over 25 Risk Factors are correlated to generate Fraud Score. Order Validation can impact Fraud Score. Live Agent(80% of calls) Custom IVR(20% of calls) 5. Order Validated & Corrected 6. Upsells Offered >TSR Compliant >16 digit CC live capture 7. Telifi sends Order Corrections & Fraud Scores to Client Daily Revenue Boost Over Static Upsells Telifi Call Flow

46. TELIFI Process Flow

47. Screen Prompt

48. Additional Prompt Samples Thank You For Your Order / For Security Purposes and for Immediate Access to JumpStartonReading.com, please call 1-XXX-XXX-XXX Thank You For Your Order / For Security Purposes, please call 1-XXX-XXX-XXX [Please note screen prompt language is amendable, per client and legal direction.]

49. Client Testimonial “I've worked with the team at Permilia and TELIFI for a couple years now. With TELIFI, we've seen our average order value grow during a difficult time in the economy. In addition, fraud and mis-ships are mitigated, and many product inquiries are handled in lieu of calls to Customer Service. TELIFI is an innovative company, and their customized premium lets us add value to our customers right away. Bottom line, our customers get better service and we strengthen our brand perception while improving the profitability of each campaign!” Lori Collins Director of Marketing Body By Jake