1. Global Communication Pamplona, 1-3 March 2010 Barbara Rampf, M.A. IfKW, LMU Munich

3. Session 1 Global Communication Barbara Rampf, M.A. 1 March 2010

4. Global Communication?!

5. The Relevance of Media Source: Merten 2008: 483

6. Communication vs. Media

8. Types of Communication I Message

9. Jakobson's Model of Communicative Functions (1960) Sender Receiver Message Channel Code Context 3 1 4 5 6 2

10. Types of Communication II Message

11. Types of Communication III Message

12. Types of Communication IV Message

17. Scientific View

18. Process of Mass Communication I Message

19. Maletzke‘s “ Feldschema der Massenkommunikation“ (1963) C R M Medium

20. Process of Mass Communication II Message

21. Maletzke‘s „Feldschema“ revisited: Burkart & Hömberg (1997) P 1-n P 2-n OP 1-n OP 2-n Message

22. Computer-mediated Communication

23. Types of Communication V Message

26. Online Communication ? Message Message Message

27. The Rise of the Internet

28. The History of the Internet

29. PC Penetration (Germany) Source: ACTA 1992-2009 17,3% 86,9% 35,6% Basis: Bundesrepublik Deutschland, Bevölkerung 14-64 Jahre

30. Internet Usage 1997-2009 (Germany) Source: ARD/ZDF-Online-Studien 1997- 2009 Basis: Erwachsene ab 14 Jahren in Deutschland (2009: n=1806, 2008: n=1802, 2007: n=1822, 2006: n=1820, 2005: n=1857, 2004: n=1810, 2003: n=1955, 2002: n=2293, 2001: n=2520, 2000: n=3514, 1999: n=5661, 1998: n=9673, 1997: n=15431)

31. Internet Usage (World) Source: http://www.internetworldstats.com/

32. Internet Usage (Europe) Source: http://www.internetworldstats.com/

33. Internet Growth Number of Hosts Source: http://www.isc.org/index.pl?/ops/ds/host-count-history.php Year Source: http://www.internetworldstats.com/