1. Nguyen The Vinh
Toy & Game
December 2 2008

2. Contents
1 Market Definition
2 Scope of Research
3 Market Value
4 Market Segmentation
Nguyen The Vinh Vinhfc@yahoo.com

3. Market Definition
The toys and games market is divided
into three primary sectors:
games consoles: Nintendo, Microsoft and
Sony
games software: covers all console and PC
games
traditional toys and games: action toys,
activity toys, dolls, games/puzzles, infant/pre-
school toys, rideons and vehicles and other
miscellaneous toys and games
Market values have been calculated at
retail selling price (RSP), include all
taxes & levies
Nguyen The Vinh Vinhfc@yahoo.com

4. Scope of Research
For the purpose of this report:
Americas: Brazil, Canada, Mexico, US.
Europe: Belgium, the Czech Republic,
Denmark, France, Germany, Hungary, Italy,
Netherlands, Norway, Poland, Russia, Spain,
Sweden, UK.
Asia-Pacific: Australia, China, Japan, India,
Singapore, South Korea, Taiwan.
The global figure: the Americas, Asia-
Pacific & Europe.
Nguyen The Vinh Vinhfc@yahoo.com

5. Research Highlights
Global toys & games market
revenues: $106.1 B in Y07.
Sales of traditional toys proved the most
lucrative for the global toys and games market
in 2007, generating total revenues of $61.8
billion, equivalent to 58.2% of the market's
overall value.
The performance of the market is
forecast to slow, with an anticipated
CAGR of 3.5% for the 5-year period
Y07-Y12. Valued by $126.2 billion Y12
Nguyen The Vinh Vinhfc@yahoo.com

6. Market Value
Grew by 7.2% in Y07, reach $106.1 B
The compound annual growth rate of
the market in the period 2003-2007
was 4.4%.
Global Toys & Games Market Value: $ billion, 2003-2007
Year $ billion % Growth
2003 89.2
2004 86.7 -2.80%
2005 91.3 5.30%
2006 99.0 8.50%
2007 106.1 7.20%
CAGR, 2003-2007 4.4%
Nguyen The Vinh Vinhfc@yahoo.com

7. Market Value
Nguyen The Vinh Vinhfc@yahoo.com

8. Market Segmentation
Sales of traditional toys account for 58.2% of the
global toys & games market's value.
In comparison, sales of games software generates
27.4% of the market's revenues
Nguyen The Vinh Vinhfc@yahoo.com

9. Market Segmentation
US is the largest toys & games market in the
world, accounting for 34.1% of the global market's
value.
Europe accounts for a further 31.3% of the global
market's value
Nguyen The Vinh Vinhfc@yahoo.com

10. Nguyen The Vinh