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Semelhante a The Top 5 Things Every Start-Up Entrepreneur Needs to Know about Maximizing Exit Value Using Intellectual Property and Intangible Assets
Semelhante a The Top 5 Things Every Start-Up Entrepreneur Needs to Know about Maximizing Exit Value Using Intellectual Property and Intangible Assets (20)
The Top 5 Things Every Start-Up Entrepreneur Needs to Know about Maximizing Exit Value Using Intellectual Property and Intangible Assets
- 1. The Top 5 Things Every Start-Up Entrepreneur Needs to Know about Maximizing Exit Value Using Intellectual Property and Intangible Assets Jackie Hutter, MS, JD Decatur, GA 404-797-8124 www.HutterGroup.com www.PatentMatchMaker.com www.ipAssetMaximizerBlog.com Twitter @ipStrategist
- 2. Agenda Presentation Breakout Groups Group Discussion Photo: Flickr/InTouch
- 3. #1: The primary value of your business to yourself and others is intangible
- 4. #1 You are Intangible > 70% of business value today For early stage companies, value approaches 100% Photo: Flickr/Lani_Barbitta
- 5. #1 You are Intangible
- 6. #2: Intangible value does not exist just because we say it does. You must identify, capture and protect it in order to realize it.
- 7. #2 How to Realize Your Value
- 8. #3: You must incorporate intangible asset strategy into your business strategy to prevent the “goodwill problem.”
- 9. # 3: Preventing the “Goodwill Problem” Goodwill is that value of your business attributable to intangible assets Example You think your business is worth $50 Million but accountants can only find $10 Million in “hard” assets Where does that $40 Million come from? Goodwill is often in the eye of the beholder You are responsible for demonstrating why your business is worth all that extra money!
- 10. # 3 Preventing the Goodwill Problem
- 11. # 3 Preventing the Goodwill Problem Bonus points for those who adopt Intangible asset strategy Those who can articulate their business value will be perceived by potential investors or acquirers as having better management skills Will allow you to stand out from others
- 12. #4: Make sure really need a patent before you spend the money and effort to obtain one.
- 13. # 4 Make Sure You Really Need a Patent When determining whether to get a patent, the worst person to ask is a patent attorney. They’re job is to draft patents, not give business advice. Photo: Flickr/Alibubba
- 14. # 4 Make Sure You Really Need a Patent Do You Really Know What a Patent is Good For? Many business people assume that filing for a patent is a necessary step in creating a business Could be waste of resources Money and time Others assume that not necessary in their business Often wrong Photo: Flickr/marco_bellucci
- 15. #4 Make Sure You Really Need a Patent Common misconceptions about patents Photo: Flickr/dreamingaboutdreams
- 16. #4 Make Sure You Really Need a Patent patent is worthless to your business unless Photo: Flickr/Mag3737
- 17. #4 Make Sure You Really Need a Patent Realities of patent process reduce viability as business decision Photo: Flickr/Khalid A.K.
- 18. #5: Even if you can get a patent, consider alternatives that are less costly and provide protection more quickly.
- 20. #5 Alternatives to Patenting Other protection pathways: The Not so Regulars Photo: Flickr/manywinters
- 21. Break Out Session: 15 minutes 1. Pick one or more business ideas from your group and identify the competitive differentiation. 2. Develop a preliminary value for the competitive differentiation. 3. Suggest ways to protect and realize each competitive differentiation.
- 22. Discussion Session: 15 minutes 1. Competitive differentiation. 2. Preliminary value for the competitive differentiation. 3. Ways to protect and realize each competitive differentiation.
- 23. Thanks! Photo: Flickr/YellowCakeMushroom