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Workshop A, Keith De La Rue, E2.0

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Using social media to harness knowledge within an organisation: Addressing the challenges Keith De La Rue AcKnowledge Consulting Friday, 15 August 2008
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How will we do this? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My turn first… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your turn… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quick poll ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding the social media revolution Where are we, and where are we going?
Be afraid, be very afraid… ,[object Object],[object Object]
Discontinuous change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A change in perspective ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is a PC? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is an Intranet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is corporate communication? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the economy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who controls the Intranet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discontinuous change ,[object Object],[object Object],[object Object]
Social computing ,[object Object],[object Object]
Social Media Understanding the tools in a business context
http://en.wikipedia.org/wiki/Web_2.0
Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tim O’Reilly - http://tim.oreilly.com/
The new world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your challenge ,[object Object],[object Object],[object Object],[object Object],[object Object]
Every blog has its day ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://delarue.net/
http://www.melbournekmlf.org/
[object Object]
The corporate blog? http://www.dilbert.com/
Blogs in internal comms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tags and taxonomy ,[object Object],[object Object],[object Object],[object Object],[object Object]
RSS – ‘Real Simple Syndication’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://http://www.google.com/ig/
Podcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Videocasting ,[object Object],http://www.youtube.com/user/plambe
Online forums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.actkm.org/
Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wikis in organisations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Our Intranet, the Wiki ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connecting people ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People directories - Arup
Adding expertise
Adding connections
Instant Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://twitter.com/kdelarue
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.facebook.com/profile.php?id=625634789
Online communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://secondlife.com/
Virtual Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.telstraenterprise.com/
Leveraging the community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discuss ,[object Object],[object Object],[object Object],[object Object]
The fundamentals The power of social networking, people & trust
What’s missing from this picture? ,[object Object]
Trust - the critical factor ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
What’s so funny? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know your audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building a social community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who drives change? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creativity ,[object Object],[object Object],[object Object],[object Object],http://delarue.net/blog/2007/02/making-people-creative/
Wikinomics – harnessing prosumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Don Tapscott & Anthony D Williams
Principles for social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Harnessing Web 2.0 Getting the results
Social Media ,[object Object],[object Object]
So who does it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://blog.connectbeam.com/blog/2008/06/forrester-repor.html
Royal Bank of Canada Intranet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.melcrum.com/
Social Media Manager, BT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Richard Dennison http://www.slideshare.net/InsideOut/international-employee-communications-summit-2008
Twitter for news and info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://search.twitter.com/search?q=water+mars
Twitter for collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.twebinar.com/
The inductee ,[object Object],[object Object],[object Object],[object Object],[object Object],Yahoo! News – 19 June 2007
 
http://delarue.net/blog/2008/03/found-car/
 
Which ones fit? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges, benefits and risks Gaining the benefits
Implementation and availability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Expect questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matt Moore - http://engineerswithoutfears.blogspot.com/
The home-baked approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.businessweek.com/magazine/content/08_22/b4086056643442.htm
Stepping outside… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement & ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matt Moore - http://engineerswithoutfears.blogspot.com/
The security issue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The risk of information leakage? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://shugg.wordpress.com/2008/06/15/communication-scary/
The benefits of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Have we met your objectives? Anything we didn’t cover?
Thank You! [email_address] 0418 51 7676 Blog: http://acknowledgeconsulting.com/

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