These slides present the market opportunity for music video collaboration services and our plan for capturing it. If you are interested in more information, including financial projections, please contact us at andrew@thickn.com.
3. Thickn Is Online Video Music Collaboration Share Compose Our goal is to be the premier online service that enables music fans to sing, dance, strum, drum, or just goof along with their favorite musicians, close friends, and anyone else by creating personalized MTV-style music videos starring themselves. Collaborate The Video Music Recorder will provide musicians with a virtual video music studio where you can record the audio and video tracks for your music video. The Video Music Composer will put you in an MTV-style production by mixing your video music recording with the recordings of the other band members. Thickn.com will reach fans and musicians online and on the mobile web through a socially-aware destination website, embeddable widgets for fan blogs & sites, and rebrandable services to be distributed on band websites.
4. Thickn Collaboration: A Sample Use Case Video Composer Many others add tracks Watch the final music video here! www.youtube.com/watch?v=tprMEs-zfQA First, … Bernard Purdie, a jazz & funk drummer, uploads a video of himself playing drums to Thickn.com. Second, … Lo, a 16 year-old from Boston, hears Bernard’s drum track and a set of chords pop into her head … she records an acoustic rhythm guitar section using her webcam through the Thickn Video Recorder at bernardpurdie.com. Then, ... Lo invites Jeong, a young phenom from South Korea, to add a lead guitar track. Mia found some of Jeong’s recordings on YouTube and thought he would be great for this song.
5. Savvy Consumers & Professional Musicians Are Already Collaborating Savvy consumers & professional musicians are already using a patchwork of different tools to try and create a better music experience. And split-screen collaborations are just the beginning. http://www.youtube.com/watch?v=OMuwuMFVZCw The video below is a mash-up we created to show the different ways in which people are already finding a way to participate in the music they love and share it with others. Check it out! Have a minute? The video to the left just scratches the surface of what’s going on. Search “spilt screen music collaboration” on YouTube to see the blossoming world of online video music collaboration. http://www.youtube.com/results?search_type=&search_query=split+screen+music+collaboration&aq=f
6.
7.
8. Thickn Service Demo: Rooney Please follow the link below for an animated demonstration of the Thickn service. http://www.screencast.com/t/gz8d9K7h2xH *Please let it buffer completely before playing.
9. Market Paradox Music industry revenues continue to fall despite the fact that music has never been more present in our lives. According to the RIAA 2008 U.S. Manufacturers' Unit Shipments and Value Chart. http://www.riaa.com/keystatistics.php = OPPORTUNITY
10. Video Music Collaborators – Market Breakdown Viral Vocalists Over 50 Million Loves music; impressed by famous performers and wants to be famous herself; maybe does karaoke, or raps; has maybe tried out for American Idol or Britain’s Got Talent; has probably posted something to YouTube . Recreational Musicians Over 80 Million Plays an instrument proficiently; may be posting himself on YouTube; probably is (or was) in a band; has a Facebook or MySpace Band account; many in high school or college. Mashup Music Fans Over 35 Million Love the recent YouTube videos by Tay Zonday, Mia Rose, & ChadVader; watches mostly at work; not a musician; loves all the spoofs & video remixes on YouTube; hasn’t ever posted anything herself but would be interested. Over 100 Million People
11.
12.
13.
14. Use of Proceeds Month 3 $$ Raise Month 0 $200K $200K to bring the service to a Public Beta (Launch) A total of $350K to reach revenues of $15K per month a year after launch $150K Month 15
15.
16. Comparable Companies & Services Video Component MySpace Music Indaba Harmonix (Guitar Hero) Ejam’ Animoto Dopetracks Garage Band Video Lessons YT Orchestra YouTube 125K+ Users Yo-Yo Ma, Roots Mariah Carey, etc… I D O L Omnisio Ksolo Collaborative Component Acquired by Viacom For $175MM Custom Slide Show Mashed w/ Music Amazon Funded Video Lessons from The Stars $4.99 each Video Karaoke Acquired by Fox for < $10MM #1 TV adbuy Paul Potts Susan Boyle Annotate Videos Acquired by Google For $15MM 3000 submissions 70 countries Carnegie Hall New video music collaboration service Vocal Booth Similar to Ksolo Allows Static Video Collaboration
19. More Market Overview Videos Weezer Collaboration This video is a mashup of amateur singers, musicians, and dancers covering Weezer’s hit “Pork and Beans”. This video shows that interest in video collaboration cuts across genres. Brad Paisley Green Screen This video was created by country artist Brad Paisley as a video music collaboration with his fans. Great participation despite expert knowledge users need to edit a green screen video effects. Click here to watch! http://hearsomethingcountry.com/green/ Click here to watch! http://www.vimeo.com/5102623 Chris Brown Collaboration This video is a mashup of amateur singers and musicians covering Chris Brown’s hit “With You”. This video shows the scope and quality of amateurs already wanting to collaborate with their favorite musicians. Click here to watch! http://www.youtube.com/watch?v=rPYeXN_gnms
20. More Sample Use Cases Guitarists Rocking Out “ DantheWelshy” from UK and “Relaxboi” from Japan have a mutual affinity for rockin’ hard. They actually met through Thickn’s service. Each receives an automatic notification to their Facebook account whenever Artic Monkeys releases a new video song to Thickn. This time Relaxboi purchased their song “A View from the Afternoon”, added guitar, and then invited Dan to add his base. Rock and Roll will never die! Soulful Singers Jay, Chantal and Neisha have amazing voices. They regularly check their favorite artists’ MySpace pages. Usher has a Thickn widget embedded on his Myspace page. Chantal purchased his video song “My Boo” and invited the others to add their vocal parts. With Thickn, it’s easy for them to sing in the same video as today’s top artists and share it with the world. So good… Click on video to view
21. More Sample Use Cases 3 Goof Balls, Bored on a Rainy Day Brandon, Ross and Kyle decide to surf Thickn to see what’s new. Soulja Boy’s “Crank That” is featured on the home page. They immediately ham up a funny dance routine to Soulja Boy’s hit. Several classmates receive an email notification that they have created a new video. By Monday morning, half of their high school class has watched the video. All find dates to the prom. Talented Amateur Crowd Sources Her Band Mia Rose, a talented singer/songwriter from Portugal, didn’t know any good musicians in her small town. Ervey from the US lent a hand. With the help of Ervey and the Video Music Composer, she looks and sounds like a star. This caught the eye of Ryan Leslie, and she is now signed to his NextSelection music label. Click on video to view
Music Consumption Trends are evolving profoundly Consumers are demanding a more visual, participatory and collaborative experience rather than just listening to music It’s been proven that there are tremendous eyeball and revenue opportunities in a model that exploits these trends RB/GH – Globally, ~ 30MM units have been sold of these participatory and social music technologies ~ 50M unique song downloads in 17 months, at $1.99 each Bridging the gap between music appreciator and musician Real instrument sales amongst kids has risen notably, due to the global popularity of these “games” Then, YouTube music and the split screen phenomenon. Over 75 of the most viewed 100 YouTube videos and 20% of all videos uploaded to the site are of music “ YouTube views exposure” : “MySpace plays exposure” - Reina del Cid = 2.4MM:161K or 15:1 - Timbaland = 85MM:45MM or 2:1 We have the the best new service and ideas to facilitate the next wave of consumption trends