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Kami Watson Huyse and Geoff Livingston's powerpoint on Integration Social Media into a larger marketing plan. Presented on April 22 at NewComm Forum 2008.

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Augmenting Your Brand The Integration of Social Media Kami Watson Huyse, APR and Geoff Livingston “ Building Blocks” by Redroom Studios, Flickr
Defining Brand ,[object Object],Definition from Building Brands
How Brands Are Defined ,[object Object],[object Object],[object Object],[object Object]
Integration
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media: Why all the hype? ,[object Object],[object Object]
With Social Media Brand Defined by… ,[object Object],[object Object],[object Object],[object Object]
Social Media’s Impact on Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media In a Larger Communications Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media In a Larger Communications Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Breakout Session ,[object Object]
Before Integrating: When in Rome… ,[object Object],[object Object],[object Object]
Common Corporate Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Control is a Myth ,[object Object],[object Object],[object Object]
Sleeping on the job… ,[object Object]
Changing Face of Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],Institute of Public Relations , paper ( pdf ) by John V. Pavlik , Ph.D., chair of the Department of Journalism and Media Studies, Rutgers, N.J.
09 f9 11 02 Song by Keith Burgmun, www.dinosaurlightning.com Liscense: http://www.archive.org/details/OhNineEffNine
Dead Blogs
Souless Social Media ,[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object]
Off Target ,[object Object],[object Object]
 
Off Target ,[object Object],“ We do not work with bloggers currently,” said a company spokeswoman, Amy von Walter, who agreed to speak with this traditional media outlet. “But we have made exceptions,” Ms. von Walter said. “And we are reviewing the policy and may adjust it.”
Four Stages of Engagement I. Listen IV. Evaluate III. Contribute II. Participate
Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Participate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Contribute ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Pick a Social Media Tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Breakout Session ,[object Object]
Evaluate ,[object Object],[object Object],[object Object],[object Object],[object Object]
Choose a Tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benchmarking
JTA Objectives ,[object Object],[object Object],[object Object],[object Object]
www.SeaWorldCoasters.com
 
 
 
JTA Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goodwill Fashionista ,[object Object],[object Object],http://dcgoodwillfashions.blogspot.com
Goodwill Fashionista ,[object Object],[object Object],[object Object],http://dcgoodwillfashions.blogspot.com
 
A Media Darling ,[object Object],[object Object],[object Object],[object Object],http://dcgoodwillfashions.blogspot.com
Integration ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integration Discussion ,[object Object],[object Object]
Resources ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Geoff Livingston Phone: (703) 647-7513 E-mail: geoff@livingstonbuzz.com Blog: The Buzz Bin Web site: www.livingstonbuzz.com

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Integratingsocialmedia Kw+Gl