2024 State of Marketing Report – by HubspotMarius Sescu
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How does your media product represent particular social
1. How Does Your Media Product Represent Particular Social Groups?
2. Social Class Normally, lower class people are seen as dirty, uneducated and rude. This is the stereotype that we wanted to portray in our Media product. We used browns and slightly dark clothing to suggest that the main character is dirty and we chose the setting of an estate because this is generally where lower/working class people live. We chose specific places in the estate like places where the walls were broken and the paint was coming off to show that this is much dirtier than your normal estate and this suggesting that the people who live here and rowdy and violent because they do not even take care of their own home. Also, creating the effect of a CCTV camera watching them gives the audience the feel that this area is begin watched for a reason, and that it has a history of criminal behaviour.
3. Race Normally, British Drama films use a white male as a main character. We chose to use a West Asian actor to challenge the conventions and make our film stand out to the rest. By using a West Asian person for out main character, it shows that in our film, there is no difference in the people that are on screen, no matter what their race is, these men are all a like and fight for the same reason.
4. Gender Males, in out Media Product, are seen as rowdy, loud, sneaky and violent. At the beginning of the film, we see the main character hunched over a lot, this suggests that he is up to something and is not a ‘goodie’. But later on we see him in the pub with his mates laughing loudly and not caring about the noise they make. Females in the film are seen as hard-working, loud-mouthed and grumpy. The only time a female is shown is when she is walking with a child with a stern/angry look on her face, this suggest that she does not want to be out walking and is therefore hard-working. The way she dresses also suggests that she is of a lower class which then lets the audience think of the stereotypical working class, young mum who is loud-mouthed and uneducated.