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11828 長尾理論第一章 心得
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11828 長尾理論第一章 心得
1.
長尾理論 打破80/20法則的新經濟學 11828周于棟
2.
什麼是長尾??? 如果將同類商品 依銷售量高低做橫軸
縱軸為銷售量 則可繪出一條長尾曲線
3.
4.
看的出來嗎? 暢銷品就是頭 長尾就是那些利基商品
5.
為何有長尾? 因為 窮人需要低價
有錢人愛低價
6.
如何製造長尾??? 這需要3股力量
7.
1.生產大眾化 2.配銷大眾化 3.口碑大眾化
8.
生產大眾化 拉長市場尾巴 商品多樣化
商品種類越多 尾巴越長
9.
配銷大眾化 讓人進入長尾市場 網路的使用創造了長尾奇蹟
10.
口碑大眾化 利用消費者意見 真正釋出長尾的潛力
11.
其實許多成功的網路公司都運用了長尾理論 google
ebay 無名.....等等
12.
隱藏的多數 供給和需求的成本一旦下降 改變的不光只是數字
整個市場本質都會改觀 將利基商品帶到消費者面前 非商業性的需求就會出現
13.
當需求轉移到利基商品 提供這些商品就更具經濟效益 接著就會出現正向回饋循環
在未來十年將出現巨大的改變
14.
網路是現代市場的趨勢 它能打破地區的限制 它是一個無邊無際的市場
不管你是否適應它 . 喜歡它 這都是現代的趨勢 你不得不接受他
15.
想想看 . 你要做全世界的人的生意
還是指侷限在一小片土地 ? 不管如何全世界的市場 才是現在的導向 光是中國大陸就 13 億人口了 透過網路並應用長尾 這是成功的秘訣
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