1. Creating the User Experience for a new mobile search engine

3. How many of you regularly use a search engine on your mobile ?

4. How many had a positive experience ?

9. Key stages of our process… Concepts + Ideas

10. Key stages of our process… Concepts + Ideas Paper Prototyping

11. Key stages of our process… Concepts + Ideas Paper Prototyping Device Prototyping

12. Key stages of our process… Concepts + Ideas Paper Prototyping Device Prototyping UE Testing

13. Key stages of our process… Concepts + Ideas Paper Prototyping Device Prototyping UE Testing UI Spec

22. Device Prototyping …

26. Taptu on mid-phone (N95, W880i) Branding and white space are key Secondary navigation elements below the fold Elements make it clearly a search engine Global navigation elements grouped and consistent

27. Taptu on hi -phone ( iPhone) Scrolling: Scrolling is much quicker with finger Selection: Touch interface requires wider spacing of elements Text entry: Text entry is quicker than other two device types

28. Visual design + brand …

29. UE Testing with users …

31. Portable usability lab

33. Picture-in-picture review format

34. Live example of User Study Session…

36. Conclusion What have we learned about the UE design process? - Evaluate early - Don’t assume, do listen - Iterate often!

37. Q&A Want to try it ? You can try Taptu on your mobile phone browser - enter www.taptu.mobi Or on PC - www.taptu.com Or Facebook App - Search for ‘ Music Wall’ in Facebook Or Music Cube game - Search for “Music Cube” on Google