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Content,[object Object],What is User Experience?,[object Object],Poor & good User Experience examples,[object Object],Methods of User Experience improvement,[object Object],ROI of User Experience improvement,[object Object]
What is User Experience?,[object Object]
What is User Experience (UX)?,[object Object],It is how person feels about using a system, which is direct result of two factors: ,[object Object],Science,[object Object],Quality of Human Computer Interaction,  which is a 50+ years old science discipline with advanced research methods.,[object Object],User perspective,[object Object],Quality of practical aspects, such as ease of use, efficiency, satisfaction.,[object Object],User Experience,[object Object],It’s overall experience, covering following issues:,[object Object],[object Object]
 users’ feelingsand thoughts about the system;
 marketing, branding & aesthetics integrity.,[object Object]
User perspective,[object Object],Poor UX forses user think & guess,[object Object],a lot:,[object Object],Good UX doesn’t make the user think:,[object Object],What is this?,[object Object],Hmmm…,[object Object],I can’t find it…,[object Object],Maybe it’s not here…,[object Object],Here it is.,[object Object],What was that?,[object Object],Oh, I see.,[object Object],Do I have to read all this?,[object Object],OK, I’ll take it.,[object Object],But where…?,[object Object],I don’t understand…,[object Object],And I’ll take that, too.,[object Object],I’d better google for it.,[object Object],This frustrated user did not find what he was looking for and probably is not comming back.,[object Object],Good UX helps the user to achieve his goals and encourages continues ussage.,[object Object]
Poor & good User Experience examples,[object Object]
Example 1. Poor User Experience in book search,[object Object],Let’s see. “Quick Search”. That must be the same as “Search”, right?,[object Object],Do I have to click on that drop-down menu thing? All I know about the book is that it’s by Tom Clancy. Is Clancy a keyword?,[object Object],And what  is a keyword, anyway?,[object Object],I guess I have to use the menu.,[object Object],Clicks on the arrow.,[object Object],“Title. Author. Keyword.”,[object Object],OK. I want “Author”.,[object Object],Clicks “Author”.,[object Object],Types “Tom Clancy”.,[object Object],Clicks “Search”.,[object Object],20 seconds for solving a problem - how to search for a book,[object Object]
Example 2. Good User Experience in book search,[object Object],OK. “Search books for Tom Clancy”.,[object Object],Types “Tom Clancy”.,[object Object],Clicks “Search”.,[object Object],3 seconds, no guessing - the efficiency of the search box is 6 times higher.,[object Object]
Example 3. Poor User Experience in card blocking,[object Object],Q1: How to block or unblock a payment card?,[object Object],A1: Click on a dropdown.,[object Object],       Find a card to block/unblock.,[object Object],       Click “Submit”.,[object Object],Q2: What is the status of all cards?,[object Object],A2: Click on the dropdown in the “Block payment card” section to find unblocked cards.               ___ Click on the dropdown in the “Unblock payment card” section to see blocked cards.,[object Object],Q3: What does “Blocked” / “Unblocked” mean?,[object Object],A3: Explained with 4 lines of text.,[object Object]
Example 4. Good User Experience in card blocking,[object Object],Q1: How to block or unblock a payment card?,[object Object],A1: Click “Block” or “Unblock”.,[object Object],Q2: What is the status of all cards?,[object Object],A2: Can be easili seen in the list.,[object Object],Q3: What does “Blocked” / “Unblocked” mean?,[object Object],A3: Explained with 2 lines of text.,[object Object]
Methods of User Experience improvement,[object Object]
Method 1Predefined Guideline Checklists Evaluation ,[object Object],DefinitionGuideline checklist testing is based on The Research-Based Web Design & Usability Guidelines 2009 version, which is developed by the U.S. Department of Health and Human Services (HHS), in partnership with the U.S. General Services Administration. Methodology includes 209 individual guidelines, from which relevant ones are selected by expert’s team and applied. ,[object Object],When it is applicable?At any stage of system life cycle  - new system development, improvement, redesign. ,[object Object],Technique,[object Object],Each guideline contains set of criteria, which are applied to specific website element and evaluated. After that total results for sections and groups are calculated,[object Object],Benefits,[object Object],The Guidelines checklist was developed to assist those involved in the creation of Web sites to base their decisions on the most current and best available evidence, developed by world leading experts in psychology, computer science, information systems, and related disciplines.,[object Object]
Method 2Individual Expert Evaluation,[object Object],DefinitionAccording to a list of main usability principles, the pre-chosen pages of the system are reviewed by usability experts and problems are documented with screenshots. Judgment is based on experts’ extensive usability experience.,[object Object],When it is applicable?This method is used when surveying available system, with the aim to establish existing problems and to suggest solutions. It can be also used during the design and implementation of a new system, in order to avoid the deviation from the principles of usability.,[object Object],Technique,[object Object],According to the list of main heuristic usability principles, experts work with the system, documenting encountered problems. After documentation, results of every individual expert are merged, cross-checked and presented within the report.,[object Object],Benefits,[object Object],This method allows uncovering problems, which could be omitted while using strict methods such as a list of criteria.,[object Object]
Method 3Evaluation based on Card Sorting technique ,[object Object],DefinitionGroup of subject experts or inexprienced users are guided to generate category tree of website functions, menus, screens.,[object Object],When it is applicable?At any stage of system life cycle: new system development, improvement, redesign – to create effective navigation and choose most suitable naming.,[object Object],Technique,[object Object],During the sessions users are asked to name the cards and arrange them according to their perception. Results are consolidated and optimal solurion is provided. ,[object Object],Benefits,[object Object],Problems of typical user are revealed and solved.,[object Object]
Usability vertinimasEkspertinis vertinimas,[object Object],Kas taiPagal pagrindinių usability principų sąrašą ekspertai patikrina iš anksto apsibrėžtų sistemos puslapių kiekį, dokumentuodami aptiktas problemas.,[object Object],Kada naudojamasMetodas gali būti naudojamas esamos sistemos tyrime, siekiant išsiaiškinti esamas problemas, tuo sudarant sprendimų rekomendacijas, taip pat sistemos kūrimo (designing, implementation) fazėse, siekant išvengti nukrypimų nuo usability principų.,[object Object],Kaip naudojamas ,[object Object],Pagal pagrindinių euristinių usability principų sąrašą mažiausiai 2 ekspertai dirba su sistema, dokumentuodami pastebėtas problemas ir priskirdami joms svarbą skalėje nuo 1 iki 5.,[object Object],Kodėl verta,[object Object],Metodas leidžia išsiaiškinti problemas, kurios gali būti praleistos naudojant griežtus metodus kaip kriterijų sąrašą.,[object Object]
Usability vertinimasUžduočių, dalyvaujant testuotojams, atlikimo analizė (tasks analysis),[object Object],Kas tai,[object Object],Tipinių vartotojų elgesio tiriamoje sistemoje stebėjimas ir analizavimas.,[object Object],Kada naudojamas,[object Object],Metodas gali būti naudojamas esamos sistemos tyrime, siekiant išsiaiškinti problemas, su kuriomis susiduria tipiniai vartotojai.,[object Object],Kaip naudojamas ,[object Object],Užduočių atlikimas– testuotojas paprašomas atlikti tam tikras užduotis,  klausiama jo komentarų, įspūdžių.,[object Object],2.Anketavimas– testuotojas užpildo anketą su teiginiais apie tiriamą sistemą.,[object Object],3.    Emocinio įspūdžio vertinimas – dalyviai išrenka lentelėje pateiktus būdvardžius, taip apibūdindami darbo su sistema įspūdį.,[object Object],Dalyvauja nuo 10 iki 15 testuotojų – žmonių, parinktų iš tikslinės auditorijos,[object Object],Kodėl verta,[object Object],Metodas tiksliausiai atskleidžia problemas, su kuriomis susiduria tipinis vartotojas.,[object Object]
Usability vertinimasKortelių rūšiavimas,[object Object],Kas tai,[object Object],Sistemos navigacijos testavimas ir projektavimas.,[object Object],Kada naudojamas,[object Object],Metodas gali būti naudojamas siekiant išsiaiškinti ar esama svetainės navigacija atitinka vartotojų įsivaizdavimą bei padėti suprojektuoti naują navigaciją ir parinkti geriausius navigacijos dalių pavadinimus.,[object Object],Kaip naudojamas ,[object Object],Seanso metu vartotojas prašomas ant kortelių su aprašytomis funkcijomis nurodyti pavadinimus ir (arba) sugrupuoti korteles pagal savo logiką. Taip pat jis būna paprašomas sugalvoti sukurtoms grupėms pavadinimus.,[object Object],Dalyvauja nuo 10 iki 15 testuotojų – žmonių, parinktų iš tikslinės auditorijos,[object Object],Kodėl verta,[object Object],Metodas tiksliausiai atskleidžia problemas, su kuriomis susiduria tipinis vartotojas, bandydamas susiorientuoti svetainėje.,[object Object]
Usability vertinimasTyrimo rezultatai,[object Object],Klientui po tyrimo pateikiama:,[object Object],Įvertinimo pagal kontrolinį sąrašą rezultatai su išskirtomisprobleminėmis sritimis;,[object Object],Ekspertinio įvertinimo ataskaita su išvadomis;,[object Object],Duomenų, gautų testuojant vartotojus tradiciniu testavimobūdu, analizė: dažniausiai daromos klaidos, jų priežastys;,[object Object],Konkrečių reikalingų pakeitimų sąrašas su kiekvieno siūlomo pakeitimopagrindimu;,[object Object],Tipiniai sistemos ekrano vaizdai (screenshots) su atliktomis korekcijomis ir tyrimo pastabomis.,[object Object]
ROI of User Experience improvement,[object Object]

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Ux General V8 0

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  • 4. users’ feelingsand thoughts about the system;
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