Overview of the LiquidScore capability in Sphere for YWCA. LiquidScore helps identify wealth and liquidity of the people in the Sphere database.

1. Sphere Training
QUICK WINS FOR YWCAs
This series of free sessions is intended help YWCAs get more out the Sphere product. Each
30 minute session will offer attendees new skills that can be immediately put to use.
QUICK WIN SERIES
Session 1 - Reporting Basics: Using Sphere’s financial reporting tools to help stakeholders understand the business
Led by David Beebe on Jan 21, 1PM ET
Session 2 - Using Sphere’s LiquidScore function to help identify giving capacity and focus stewardship/cultivation efforts
Led by Dennis Chyba on Jan 22, 1PM ET
Session 3 - Special Events 101: Using Sphere’s registration forms to allow online event registration
Led by David Beebe on Feb 4, 1PM ET
Session 4 - Email Basics: Using Sphere’s email tools to market and communicate
Led by Dennis Chyba on Feb 5, 1PM ET

2. Quick Wins for YWCAs
Housekeeping
Today’s presenter: Dennis Chyba
30 minutes of instruction, followed by open floor for questions
Additional resources available to YWCAs (at no cost):
• Library of self paced trainings within Sphere
• Log into Sphere-> Choose Training & Support Menu Option-> Self-paced Courses
• Case Central for non critical questions & instruction: www.blackbaud.com/support
• Phone support: 858.795.3111
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3. Quick Wins for YWCAs
Today’s Session – Using Sphere’s LiquidScore
Learning Objectives:
1. Liquid Score – what is it?
2. The real value of liquidity in fundraising.
3. Maximizing impact while wearing 3 hats.
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4. Quick Wins for YWCAs
Today’s Session - Using Sphere’s LiquidScore
Agenda
• Definitions
• Capturing Data
• Understanding Information
• Using Knowledge
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5. Quick Wins for YWCAs
LiquidScore – What is it?
Image funnel with $
Stocks, bonds, bank
deposits, mutual funds,
annuity assets
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6. Quick Wins for YWCAs
Value of LiquidScore
High >$400k BUT…
Target Major Gifts • Capture
Upgrade Annual Gifts • Use
• Relevancy
ID Leadership
Drive Advocacy
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7. Quick Wins for YWCAs
Capture Data – Home Address
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8. Quick Wins for YWCAs
#1 - Capture Data – Home Address
Contact Forms
Donation Forms
Events
Advocacy
Offline Registrations
Offline Donations
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9. Quick Wins for YWCAs
#2 - Create a landing page
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10. Quick Wins for YWCAs
Most Recent – Target Quick Follow Up
Must make follow up calls…
So much to do, how to determine?
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11. Quick Wins for YWCAs
Most Active – Sort by Liquid Score
Who is signing up for a newsletter?
Making an online gift?
Registering for a program?
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12. Quick Wins for YWCAs
Automated Follow up – Recurring Emails
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13. Quick Wins for YWCAs
Opportunity Management – Cultivate the BEST Gift
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14. Quick Wins for YWCAs
Focus where it matters MOST
Committed Target
Connected Cultivate
Casual Automate
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15. Quick Wins for YWCAs
Segmentation
Relevant Content
Dynamically Generated
Web, Email & Newsletter
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16. Quick Wins for YWCAs
To Do Tomorrow, better yet TODAY
1. Define all ways collecting data.
2. How much is in Sphere? Import rest.
3. Query High LiquidScores and review results. Do you know them?
4. Set up landing page and summary reports.
5. Establish effective stewardship practices.
These you can do tomorrow ☺
1. Call donors.
2. Invite those who are marginally involved to become more involved.
3. Provide relevant content.
4. Automate where possible.
5. Ask for more information.
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17. Quick Wins for YWCAs
Questions & Answers
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