Increasing professionals are being hired for their ability to share ideas and exert influence. Social media has transformed from being purely social, to becoming a powerful business tool, ushering in Enterprise 2.0. With the 35+ market now being the fastest growing segment in the social media market, what can executives and senior management learn from the lessons of the corporate sector to build their own personal brand?

1. Using social media to improve personal brand visibility

2. Seen in the office Seen online

3. 12 key Asia Pacific countries, 2005, figures are per annum, Nielsen Media Research Asia Pacific reached a record $US66.6 Billion in supermarket advertising

4. Email 65% Social media 66.8%

5. Can this guy can talk?

6. Web 2.0 Enterprise 2.0 Fastest growing segment is 35-49 year old age group (+11.3 million). Help you hire the right people

7. 3% are using social media for all recruitment 50% login for 3-5hr week to use social media for recruitment

8. Who you know What you’ve done Where you’ve worked

9. 80% of internet users don’t know where to look

10. Flickr photos Online newspapers Share slides Blog posts Forum posts Urban dictionary book

11. 8.5 million visitors to the blog each monthly 2,000 YouTube videos. Watch 80 million times 15,000 million friends on 15 social networks

13. Blog post Online newspaper iTunes podcast

14. Inside social media

15. 1980s 2009 Visible to 5 people Visible to 9 million people

16. Common button found on social media

17. Serve 20 billion requests each month

21. Choose social media you’ve comfortable with

22. Recent poll by mashable

24. planning social media visibility

25. Long term goal is visibility Training notes for staff Write a book Develop an idea

26. Still 8 hours in the day, just spent differently Workflow is changing

27. Email ends up here in 6 months Imagine you saved 10% of what you threw away.

28. 150 characters 30 minutes (250 words) 6 hours 2 hours

29. Start a word press blog in 5 minutes www.wordpress.com Personality Write a 250 word post Okay to post once a month

30. Use twitterfeed to promote the title and link of each blog post I’m brushing my teeth Print quality content

31. Use LinkedIn answers to get feedback

32. Measuring success

33. Google analytics

34. The concepts, ideas, strategies, information, materials, artwork, plans and copy contained in this document are presented in absolute confidence and are the property of Firestarter Pte Ltd and must not be reproduced, adapted, communicated to third parties or in any way used without the express permission of Firestarter Pte Ltd. © Copyright Firestarter Pte Ltd 2009.