1. Session 2 | July 30, 2009 Rebecca Krause-Hardie AudienceWorks.Com This program is made possible with support from National Endowment for the Arts, American Express Foundation and the New York State Council on the Arts, a State Agency NYS ARTS presents ArtsForward Leadership Training Webinar & Blog Series THINKING STRATEGICALLY ABOUT THE SHINY NEW TOYS
15. What we are talking about here, is core institutional alignment & intentionality . It is played out, every day, with trust and transparency, authentic passion, and contagious enthusiasm . Which creates & sustains real value for both the institution ,,, and its customers
18. A Zappos story - Todd’s Blog You are now chatting with Jonathan Jonathan: Hello Timmy. How can I help you? Timmy: do you know how wide the G-Shock Atomic Solar AWG101 SKU #7403774 is? Timmy: i mean, how big a wrist it would fit? Timmy: Timmy has a big fat wrist Timmy: Timmy need watch grande Jonathan: I ll see what I can find out for Timmy. Timmy: awesome. and can we please continue to talk about Timmy in the 3rd person? Timmy likes to boost Timmy s ego by talking about Timmy that way
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23. Here are several social media examples of being very responsive … and very successful, in very unexpected ways…
34. Let’s restate this - in terms of social media Education: X We do podcasts to educate our audience Y so that their appreciation and understanding of music is enhanced Z resulting in a lifelong connection with classical music. Education: X We post curriculum online for teachers for our book Y so that they will have a teaching resource for their classrooms Z resulting in children being excited about reading and writing.
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43. Just Do It (Its Okay to Take Risks) Flickr attribution b d solis
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49. THANK YOU! Continue the conversation with Rebecca on the NYS ARTS Blog Playback today’s session or review the slides on the blog and then post your comments about this course or ask questions. Rebecca is available to answer your questions! www.nysarts.typepad.com Next session August 13 | Inside Facebook If you want to learn more from Rebecca and Social Media come to the NYS ARTS Summit 2009 Innovation & Technology: Building social Capital Schenectady, NY September 22 & 23 2009
Notas do Editor
http://www.flickr.com/photos/jimfrazier/23771558/
Nina Simon - has a blog Museum 2.0 and created this time sheet of time investment
How did you do?
Just bought by Amazon for almost a billion dollars Why? What do they do well?
Institutional vision and mission plus institutional behavior equals social media brand value Your social media networks then multiply your brand value for you for free if you do it right
Amazon just bought Zappos for close to a billion dollars. Why? Here’s Social Media Guru Seth Godin’s Take… Ps - don’t be discouraged. These values and behaviours are available to any size organization like yours. http://sethgodin.typepad.com/seths_blog/2009/07/when-you-buy-zappos-what-do-you-buy.html
I want to share a typical exchange on the Zappos online chat…. This is from Todd’s blog on sitelead. There are countless Stories like this….. Todd was interested in exploring customer service and was messing with the rep a bit…. http://www.sitelead.com/blog/zappos-live-chat/2009/06/01
Let’s step back and think about what our mission is. Let’s do a little activity. Can each of you take a couple moments and think about what your mission is What actions you take to achieve your mission and What the results or value is of this.
We do this by having a plan. Beginning with our objectives, who we want to reach
Can some of you type an example of this into the chat box. You may do many things to achieve your mission. Lets just get a few examples. Our mission is to educate our audience so that their appreciation and understanding of music is enhanced resulting in a lifelong connection with classical music.
Can some of you type an example of this into the chat box. You may do many things to achieve your mission. Lets just get a few examples. Our mission is to educate our audience so that their appreciation and understanding of music is enhanced resulting in a lifelong connection with classical music.
What do they want. Ask them What do they need What do they value By really listening and actually being responsive
Awareness, understanding, agreement, buy-in and ownership are critical parts of a social media strategy. Social media will likely trigger a broad range of concerns issues, about loss of control, etc.
From a technical perspective we need to understand which tools and tactics we will use
How will you learn together for your next experiment What do you want for outcomes And remember the short form plan…. List it again here….
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