GSBA - IT application in Mangement by Amit Chandra

[object Object],[object Object],[object Object]

OBJECTIVE OF THE PAPER ,[object Object]

CLASS ACTIVITIES ,[object Object],[object Object],[object Object]

CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Areas covered

Marketing and IT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E-marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Use of SAP in Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HOW IT HELPS IN BRAND BUILDING ,[object Object],[object Object],[object Object],[object Object],[object Object]

BANNER ADS ,[object Object],[object Object],[object Object],[object Object]

CRM-The new buzz in marketing ENHANCING RETAINING SATISFYING GETTING

Some other avenues…… ,[object Object],[object Object],[object Object],[object Object]

CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object]

INTERNET SELLING ,[object Object],[object Object]

E-COMMERCE ,[object Object],[object Object],[object Object],[object Object],[object Object]

ELECTRONIC DATA INTERCHANGE(E.D.I) ,[object Object],[object Object]

Database Management System (DBMS) ,[object Object]

Database Applications ,[object Object],[object Object],[object Object],[object Object]

Personal Computer Databases ,[object Object],[object Object]

Workgroup Databases ,[object Object],[object Object]

Department Databases ,[object Object],[object Object],[object Object]

Enterprise Databases ,[object Object],[object Object],[object Object]

Database Environment Marketing Purchasing Accounting Marketing Sales Advertising Accounting Accounts Receivable Accounts Payable Corporate Database

MANAGEMENT INFORMATION SYSTEM ,[object Object]

Functions of an Information System

Major Business Functions Rely on Information Systems ,[object Object],[object Object],[object Object],[object Object],[object Object]

IT IN PRODUCTION ,[object Object],[object Object],[object Object]

IT IN FINANCE ,[object Object],[object Object],[object Object],[object Object]

An overview of a finance software

IT IN HUMAN RESOURCE MANAGEMENT ,[object Object],[object Object],[object Object],[object Object]

REFERENCES ,[object Object],[object Object],[object Object],[object Object]

GSBA - IT application in Mangement by Amit Chandra

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GSBA - IT application in Mangement by Amit Chandra