16. Times Have Changed
•J&J took six days to announce the recall
•Six additional people died after the first victim
17. New World Realities
I've already told you about personnel trouble
inside all-shook-up NBC. Now I'm told that
eBay PR chief bullshits Ben Silverman is holding a big meeting at his
new Pacific Palisades home for all the top NBC
own staff on layoffs
Editorial: John Thain and
his golden commode
18. THE GOOD NEWS
1. Advertising is no longer
king
2. PR/Communications is in
the power seat
3. Corporations will pay for
good communications
19. FORTUNE 200
CHIEF COMMUNICATIONS OFFICER
2008 Average Compensation
$ 357,000
BASE SALARY:
$ 262,000
CASH BONUS:
$ 480,000
EQUITY GRANT:
AVERAGE ANNUAL COMP: $1,099,000
21. OLD SCHOOL STILL RULES
The top communications job demands
experience, judgment and a keen
understanding of business.
22. LAYOFFS
Judgment Calls
• 20% decline in revenue
• 10% headcount reduction planned
• Meeting held to identify cuts
• Rumors flying internally
• Can’t notify all parties in U.S. for two weeks
• European layoffs will take longer
• Another round is possible – won’t know for 8 weeks
Do we wait two weeks to announce anything?
Should we hold an open Town Hall Call?
Should we issue a press release?
How do we control the message?
23. Judgment Calls
Product Liability: C22 Van
•Class action suit
•Self-Combusting
•18 State Attorney Generals
•Four Recalls
•ABC World News
•Slow-burning fires
•NY Times; Major News
•No clear fix
•Demand for “buyback”
•No injuries or deaths
•Buyback: $180 Million
•No legal requirement
•32,000 on the road
to recall
24. Judgment Calls
High Profile Judgment Calls can
Define a CEO’s Legacy
•Complex issues
•Tense room
•Conflicting viewpoints
•High visibility/high risk decisions
•Digital is Forever
25. OLD SCHOOL STILL RULES, BUT……
But it also demands a tech “nerd”
who understands the brave new
digital world.
26. Senior management
is grappling with
digital
Our intranet sucks. What’s our
Why isn’t it more Social networking
like Facebook? Strategy?
Should we let
our employees
Blog?
Who should drive
our digital
communications
strategy?
27. EMERGING DEMAND FOR
DIGITAL MEDIA SKILLS
LATEST
Director of Internal Comms
JOB:
$200 - $225K
COMP:
Los Angeles
LOCATION:
COMMENT: “The current guy in the
doesn’t get the digital
29. FINAL THOUGHT: YOU CAN
TEACH AN OLD DOG NEW TRICKS
The Hobson and Holtz Report - Podcast #439: April 13, 2009
Posted on April 13, 2009 at 9:09 pm (UK)
in: For Immediate Release
Korn/Ferry EVP of Corporate
Affairs, Don Spetner, advises
PR Job Seekers on Job
Hunting in a Recession.Get the
podcast: http://bit.ly/alMUH
30. PRSA
May 1, 2009
THE DIGITAL AGE
COMMUNICATOR
Don Spetner
Executive Vice President, Corporate Affairs
Korn/Ferry International
