1. Kelly Huang Yahoo! Presentation 06.09.08

2. Agenda 1 Introduction 2 Case study 1: PayPal Hub page on eBay 3 Case study 2: PayPal Sign-Up page | email 4 Case study 3: PayPal Plug-In 5 Overall portfolio Q & A

3. Agenda Case study 1: PayPal Hub page on eBay

4. Case study 1: PayPal Hub on eBay Home page Existing Pages on eBay site Buyers page Sellers page

5. Case study 1: PayPal Hub on eBay Existing PayPal Hub page on eBay site 1 2 3 4 5

6. Case study 1: PayPal Hub on eBay Wireframe 01

7. Case study 1: PayPal Hub on eBay Wireframe 01a: visual rendering 1 2 3

8. Case study 1: PayPal Hub on eBay Wireframe 01b: visual rendering 1 2 3

9. Case study 1: PayPal Hub on eBay Wireframe 02

10. Case study 1: PayPal Hub on eBay Wireframe 02: visual rendering 1 2 3

11. Case study 1: PayPal Hub on eBay Illustration Hover 01

12. Case study 1: PayPal Hub on eBay Illustration Hover 02

13. Case study 1: PayPal Hub on eBay Illustration Hover 03

14. Case study 1: PayPal Hub on eBay Wireframe 02: visual rendering 1 2 3 4

15. Case study 1: PayPal Hub on eBay Wireframe 02: visual rendering

16. Case study 1: PayPal Hub on eBay Buyers/Sellers image selection

17. Case study 1: PayPal Hub on eBay Buyers/Sellers image selection

18. Case study 1: PayPal Hub on eBay Buyers/Sellers image selection

19. Case study 1: PayPal Hub on eBay Buyers/Sellers image selection

20. Case study 1: PayPal Hub on eBay Buyers/Sellers Pages

21. Case study 1: PayPal Hub on eBay Buyers/Sellers Pages

22. Case study 1: PayPal Hub on eBay Buyers/Sellers Pages: Concept 01

23. Case study 1: PayPal Hub on eBay Buyers/Sellers Pages: Concept 02

24. Case study 1: PayPal Hub on eBay Buyers/Sellers Pages: Concept 02

25. Case study 1: PayPal Hub on eBay Buyers/Sellers Pages: Concept 02

26. Case study 1: PayPal Hub on eBay Buyers/Sellers Pages: Concept 02

27. Case study 1: PayPal Hub on eBay Buyers/Sellers Pages: Concept 02

28. Case study 1: PayPal Hub on eBay Buyers/Sellers Pages Final

29. Case study 1: PayPal Hub on eBay PayPal Hub Final

30. Case study 2: PayPal Sign-Up page | email

31. Case study 2: PayPal Sign-Up page | email redesign Existing emails 1 2 3 4

32. Case study 2: PayPal Sign-Up page | email redesign Email flow

33. Case study 2: PayPal Sign-Up page | email redesign Email wireframe

34. Case study 2: PayPal Sign-Up page | email redesign Email concept 02: Simple Sunflower

35. Case study 2: PayPal Sign-Up page | email redesign Email concept 3: New Beginning

36. Case study 2: PayPal Sign-Up page | email redesign Email concept 04: Shopping Concept

37. Case study 2: PayPal Sign-Up page | email redesign Email concept 05: Secure payment

38. Case study 2: PayPal Sign-Up page | email redesign Email concept 06: Simple statement

39. Case study 2: PayPal Sign-Up page | email redesign Final

40. Case study 3: PayPal Plug-In hero graphic on PayPal home page

41. Case study 3: PayPal Plug-In Hero Graphics PP Plug-In Home page

42. Click Through Internal MLP Case study 3: PayPal Plug-In Hero Graphics PP Plug-In click through and MLP

43. External MLP Case study 3: PayPal Plug-In Hero Graphics External MLP

44. Case study 3: PayPal Plug-In Hero Graphics Shopping concept

45. Case study 3: PayPal Plug-In Hero Graphics Everywhere online

46. Case study 3: PayPal Plug-In Hero Graphics Street sign/Map (Everywhere)

47. Case study 3: PayPal Plug-In Hero Graphics Everywhere online concept

48. Case study 3: PayPal Plug-In Hero Graphics Final