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Fresh Punch, New product strategy

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the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india.. ppt is regarding how to launch any new product..

Negócios
1 de 61
Group Members - Nishant Subba Praveen Patel Manoj Tivari Fresh Punch
CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fresh Punch
COMPANY INFORMATION ,[object Object],[object Object],[object Object]
Selection of the product ,[object Object],Fresh Punch
Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fresh Punch
LOCATION ,[object Object],Fresh Punch
OBJECTIVES ,[object Object],[object Object]
FINANCIAL ,[object Object]
MISSION ,[object Object]
VISION ,[object Object]
INDUSTRIAL ANALYSIS ,[object Object],[object Object],Nectar 10 % Fruit drinks 60 % Juice accounts 30 %
Cont.. ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TRENDS ,[object Object],[object Object],[object Object],[object Object]
 
POLITICAL ,[object Object],[object Object],[object Object]
ECONOMIC ,[object Object],[object Object],[object Object],[object Object]
SOCIOCULTURAL ,[object Object],[object Object]
TECHNOLOGICAL ,[object Object],[object Object]
TARGET MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Markets ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contd.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contd.. ,[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Geographic variables ,[object Object],[object Object],[object Object],[object Object]
Demographic variables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Psychographic variables Personality No Lifestyle Yes Value Yes Attitude Yes
Behavioral variables ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contd.. ,[object Object],[object Object],[object Object],[object Object]
COMPETITIVE ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Identification of Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Share of Competitors
Comparison within the major competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comparison within the major competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitor Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strengths & Weakness of competitors Name Strengths Weakness CavinKare Pvt Ltd Acquired Maa Fruits Pvt Ltd Distribution network Entering in a new segment Coca Cola India Global leader in beverages Growing Fast New Entry PepsiCo Global Brand in beverage Less Product Line Parle Agro Market share Less Product Line Dabur Market leader Less cost effective Godrej Beverages Innovation New entry Ladakh Foods Nutrients Taste Mother dairy Cost Effective New Entry
Marketing Objective & Strategies ,[object Object],[object Object],[object Object],[object Object]
Product brand name – Fresh Punch Identification Our product lie in introduction period PLC Fresh Punch is a 100 percent fruit juice which will be produced and marketed by the FP Agro Industries Ltd. Features Fruit Juice Type
Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object]
Distribution Channel Kullu Delhi Chennai Mumbai Bangalore Within region
Delhi Chennai Mumbai Bangalore Kullu Kullu Kullu Kullu Kullu
Product Location Availability ,[object Object],[object Object],[object Object],[object Object]
Modes of transportation ,[object Object]
 
Pricing Policy ,[object Object],[object Object],[object Object],[object Object]
Pricing Strategy ,[object Object],[object Object]
Pricing Strategic Matrix ,[object Object],[object Object],[object Object],[object Object],[object Object]
Break even point
Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Supply ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Launching and Promotion ,[object Object],[object Object]
Advertising ,[object Object]
Long-Term Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contd…. ,[object Object],[object Object],[object Object],[object Object]
Factors to Consider - Vending Machines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tie – Up Promotion Strategy ,[object Object],[object Object]
`in-film advertising' ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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Fresh Punch, New product strategy

  • 1. Group Members - Nishant Subba Praveen Patel Manoj Tivari Fresh Punch
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  • 27. Psychographic variables Personality No Lifestyle Yes Value Yes Attitude Yes
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  • 32. Market Share of Competitors
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  • 36. Strengths & Weakness of competitors Name Strengths Weakness CavinKare Pvt Ltd Acquired Maa Fruits Pvt Ltd Distribution network Entering in a new segment Coca Cola India Global leader in beverages Growing Fast New Entry PepsiCo Global Brand in beverage Less Product Line Parle Agro Market share Less Product Line Dabur Market leader Less cost effective Godrej Beverages Innovation New entry Ladakh Foods Nutrients Taste Mother dairy Cost Effective New Entry
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  • 38. Product brand name – Fresh Punch Identification Our product lie in introduction period PLC Fresh Punch is a 100 percent fruit juice which will be produced and marketed by the FP Agro Industries Ltd. Features Fruit Juice Type
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  • 41. Distribution Channel Kullu Delhi Chennai Mumbai Bangalore Within region
  • 42. Delhi Chennai Mumbai Bangalore Kullu Kullu Kullu Kullu Kullu
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