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INTERACTIVE STRATEGY   -  55, AV. MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6  T  514.524.7149  NVISOLUTIONS.COM SOCIAL NEWS SITES ADVANCED CONTENT & SEO
SEO CONTENT STRATEGIES & SOCIAL CONTENT: ESSENTIAL FOR SEO >  Establishing yourself as a resource site  >  Attracting links >  Ranking for longtail traffic >  Feeding pagerank BLOG: A PLACE TO PUT IT >  Frequent updates >  Looser content restrictions SOCIAL: THE CATALYST >  The SEO content strategy on steroids >  Quick and natural link accumulation INTERACTIVE STRATEGY  –  NVISOLUTIONS.COM
SOCIAL NEWS SITES THE BIG BOYS...  INTERACTIVE STRATEGY  –  NVISOLUTIONS.COM
SOCIAL NEWS SITES ... AND THEIR SMALLER COUNTERPARTS INTERACTIVE STRATEGY  –  NVISOLUTIONS.COM
SOCIAL NEWS SITES - THE BASICS LIVE AGGREGATION >  The day’s best content from around the web gets submitted CONSUMPTION & EVALUATION >  Users read and vote depending on how much they enjoy the content PROMOTION >   Each social site has a mechanism to give extra coverage to the stories that seem (algorithmically & manually) to be the strongest, based on user evaluation >   The result is a notable traffic spike LINK ATTRACTION >   With the traffic spike comes a roughly proportional amount of backlinks, crucial to any search engine optimization strategy INTERACTIVE STRATEGY  –  NVISOLUTIONS.COM
SOCIAL MEDIA USERS DIFFERENT PARTICIPATION LEVELS >  Creators, Critics, Collectors,  Joiners, Spectators, Inactives EDUCATED >  87% of Digg users have gone to college SUCCESSFUL >   Digg users’ average household income: $85,000 PASSIONATE >   They don’t like their time wasted, and have little patience for commerce INTERACTIVE STRATEGY  –  NVISOLUTIONS.COM
LINK ATTRACTION INTERACTIVE STRATEGY  –  NVISOLUTIONS.COM
LINK ATTRACTION ...AND THEIR FRIENDS! INTERACTIVE STRATEGY  –  NVISOLUTIONS.COM
SOCIAL NEWS SITE STRATEGY ACCOUNT CREATION, DEVELOPMENT, AND MAINTENANCE >  Continuous integration within the social community PLATFORM CREATION >  Development of social friendly setting (topic, social buttons) CONTENT CREATION >  Crafting a fun, informative, relevant piece VOTE SOLICITATION >  Requesting support from social site friends, which they act upon depending on how much they enjoy the content INTERACTIVE STRATEGY  –  NVISOLUTIONS.COM
SOC IA L CONTENT KNOW YOUR AUDIENCE >  High quality to maintain the integrity and value of their favorite social site >  Catering to the interests of social user demographics >  Not just social site promotion-worthy, but link-worthy after >  What works with them will work for much of the web population at large, and  not  vice versa INTERACTIVE STRATEGY  –  NVISOLUTIONS.COM
CONTENT – BLOG & SEO CONSIDERATIONS Keyword Use >  Blog titles for backlinks with great anchor text >  Page titles can have more keywords than article titles Interlinking >  Feeding pagerank from strong blog pages to main pages as thematically accurate as possible >  Waiting until after the push to interlink Maintenance >  Keeping the blog version updated >  Responding to comments and exchanging links with similar blogs >  Posting regularly to dilute marketing vibes INTERACTIVE STRATEGY  –  NVISOLUTIONS.COM
SOCIAL MEDIA METRICS - LINKS INTERACTIVE STRATEGY  –  NVISOLUTIONS.COM Success Level Total Y! Site Explorer Links Total Minus Social Sites Total Minus Social Sites & Repeated Domains Minimum Success 100 – 300 15 – 50 1 – 5 Good Success 500 – 1,000 50 – 100 6 – 19 Strong Success 1,000 - 10,000 100 – 200 20 – 50+
ONLINE BUDGET SPLIT FOR COMPANIES SMALL COMPANIES ($2 000 – $5 000 / MONTH) >  PPC: 25% >  SEO: 50% >  SMO: 25%  >  AFFILIATE: 0% MEDIUM COMPANIES ($5 000 – $25 000 / MONTH)  >  PPC: 20%   >  SEO: 50%  >  SMO: 15%  >  AFFILIATE: 20%  LARGE COMPANIES ($25 000 - $100 000+ / MONTH)  >  PPC: 15%   >  SEO: 40%  >  SMO: 10%  >  AFFILIATE: 35%   INTERACTIVE STRATEGY  –  NVISOLUTIONS.COM
THANKS! >  Site: www.nvisolutions.com >  Blog: www.nvisolutions.com/blog >  Email: srouillier@nvisolutions.com  >  Phone: 1-514-524-7149 x222 INTERACTIVE STRATEGY  –  NVISOLUTIONS.COM

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Top Social Media Strategies

  • 1. INTERACTIVE STRATEGY - 55, AV. MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6 T 514.524.7149 NVISOLUTIONS.COM SOCIAL NEWS SITES ADVANCED CONTENT & SEO
  • 2. SEO CONTENT STRATEGIES & SOCIAL CONTENT: ESSENTIAL FOR SEO > Establishing yourself as a resource site > Attracting links > Ranking for longtail traffic > Feeding pagerank BLOG: A PLACE TO PUT IT > Frequent updates > Looser content restrictions SOCIAL: THE CATALYST > The SEO content strategy on steroids > Quick and natural link accumulation INTERACTIVE STRATEGY – NVISOLUTIONS.COM
  • 3. SOCIAL NEWS SITES THE BIG BOYS... INTERACTIVE STRATEGY – NVISOLUTIONS.COM
  • 4. SOCIAL NEWS SITES ... AND THEIR SMALLER COUNTERPARTS INTERACTIVE STRATEGY – NVISOLUTIONS.COM
  • 5. SOCIAL NEWS SITES - THE BASICS LIVE AGGREGATION > The day’s best content from around the web gets submitted CONSUMPTION & EVALUATION > Users read and vote depending on how much they enjoy the content PROMOTION > Each social site has a mechanism to give extra coverage to the stories that seem (algorithmically & manually) to be the strongest, based on user evaluation > The result is a notable traffic spike LINK ATTRACTION > With the traffic spike comes a roughly proportional amount of backlinks, crucial to any search engine optimization strategy INTERACTIVE STRATEGY – NVISOLUTIONS.COM
  • 6. SOCIAL MEDIA USERS DIFFERENT PARTICIPATION LEVELS > Creators, Critics, Collectors, Joiners, Spectators, Inactives EDUCATED > 87% of Digg users have gone to college SUCCESSFUL > Digg users’ average household income: $85,000 PASSIONATE > They don’t like their time wasted, and have little patience for commerce INTERACTIVE STRATEGY – NVISOLUTIONS.COM
  • 7. LINK ATTRACTION INTERACTIVE STRATEGY – NVISOLUTIONS.COM
  • 8. LINK ATTRACTION ...AND THEIR FRIENDS! INTERACTIVE STRATEGY – NVISOLUTIONS.COM
  • 9. SOCIAL NEWS SITE STRATEGY ACCOUNT CREATION, DEVELOPMENT, AND MAINTENANCE > Continuous integration within the social community PLATFORM CREATION > Development of social friendly setting (topic, social buttons) CONTENT CREATION > Crafting a fun, informative, relevant piece VOTE SOLICITATION > Requesting support from social site friends, which they act upon depending on how much they enjoy the content INTERACTIVE STRATEGY – NVISOLUTIONS.COM
  • 10. SOC IA L CONTENT KNOW YOUR AUDIENCE > High quality to maintain the integrity and value of their favorite social site > Catering to the interests of social user demographics > Not just social site promotion-worthy, but link-worthy after > What works with them will work for much of the web population at large, and not vice versa INTERACTIVE STRATEGY – NVISOLUTIONS.COM
  • 11. CONTENT – BLOG & SEO CONSIDERATIONS Keyword Use > Blog titles for backlinks with great anchor text > Page titles can have more keywords than article titles Interlinking > Feeding pagerank from strong blog pages to main pages as thematically accurate as possible > Waiting until after the push to interlink Maintenance > Keeping the blog version updated > Responding to comments and exchanging links with similar blogs > Posting regularly to dilute marketing vibes INTERACTIVE STRATEGY – NVISOLUTIONS.COM
  • 12. SOCIAL MEDIA METRICS - LINKS INTERACTIVE STRATEGY – NVISOLUTIONS.COM Success Level Total Y! Site Explorer Links Total Minus Social Sites Total Minus Social Sites & Repeated Domains Minimum Success 100 – 300 15 – 50 1 – 5 Good Success 500 – 1,000 50 – 100 6 – 19 Strong Success 1,000 - 10,000 100 – 200 20 – 50+
  • 13. ONLINE BUDGET SPLIT FOR COMPANIES SMALL COMPANIES ($2 000 – $5 000 / MONTH) > PPC: 25% > SEO: 50% > SMO: 25% > AFFILIATE: 0% MEDIUM COMPANIES ($5 000 – $25 000 / MONTH) > PPC: 20% > SEO: 50% > SMO: 15% > AFFILIATE: 20% LARGE COMPANIES ($25 000 - $100 000+ / MONTH) > PPC: 15% > SEO: 40% > SMO: 10% > AFFILIATE: 35% INTERACTIVE STRATEGY – NVISOLUTIONS.COM
  • 14. THANKS! > Site: www.nvisolutions.com > Blog: www.nvisolutions.com/blog > Email: srouillier@nvisolutions.com > Phone: 1-514-524-7149 x222 INTERACTIVE STRATEGY – NVISOLUTIONS.COM