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"Search Engine Marketing for Small Business" - The latest and most effective way to market Travel Presented By Hamlet Batista & Yerfri Martinez The Nemedia name, logo, the phrase "From Clicks to Profits" , and the large N and E are registered trademarks of Nemedia S.A.. ©2008 Nemedia S.A. .

Objective ,[object Object],[object Object],[object Object],The objective of our presentation today is threefold: Whether or not you decide to begin Internet Marketing for your business, you will develop a beginners knowledge of Internet Marketing through this presentation.

Allow us to introduce ourselves... ,[object Object],[object Object],[object Object],[object Object],[object Object],Yerfri Martinez Position: Internet Marketing Manager 2004-2008 Marketing Manager 2000-2003 Sales Representative IMCA

The bottom line.... ,[object Object],[object Object],[object Object]

Internet Marketing 101 ,[object Object],[object Object],[object Object],[object Object],First, we'd like to give you a short overview of the terms we'll be using, just in case you haven't begun Internet Marketing. This will help you better understand the presentation.

Internet Marketing 101 (continued)‏ ,[object Object],e-Mail Marketing - "A form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing." 1 While one of the least expensive ways to market using the Internet, email marketing to current customers can often be effective, however mailing to potential target customers (spam) is typically only effective in very large quantities and very specific cases, and not considered among the best options.

Internet Marketing 101 (continued)‏ ,[object Object],Banner Advertising - "A graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60). Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468x60 banner ad size, buyers can easily secure placements at most sites, and publishers can accept ads from most advertisers. Banner ads were initially judged primarily on the basis of click-through rate (CTR). In the early days of the Web, click-through rates were generally much higher than they are now, perhaps due to the novelty factor. Other causes for the decline in CTR may include technical limitations, the awkward horizontal shape, poor banner design, an excessive percentage of run-of-network buys, and accumulated bad experiences of Web surfers." 1 Except for very specific and well planned cases, Banner Advertising is not considered an effective means of Internet Marketing.

Internet Marketing 101 (continued)‏ ,[object Object],Pop Up Advertising - "A type of window that appears on top of (over) the browser window of a Web site that a user has visited. In contrast to a pop-under ad, which appears behind (in back of) the browser window, a pop-up is more obtrusive as it covers other windows, particularly the window that the user is trying to read. Pop-ups ads are used extensively in advertising on the Web, though advertising is not the only application for pop-up windows. A pop-up ad is also referred to as a pop-up." 1 As with Banner Advertising, this type of Internet Marketing is also not considered an effective means of Internet Marketing except in a few special cases and are also blocked by most browser software.

Internet Marketing 101 (continued)‏ ,[object Object],[object Object],[object Object]

Internet Marketing 101 (continued)‏ ,[object Object],[object Object]

Internet Marketing 101 (continued)‏ ,[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Marketing 101 (continued)‏ ,[object Object],[object Object],[object Object],[object Object]

Internet Marketing 101 ,[object Object],[object Object]

The #1 Internet Myth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About Search Engine Marketing (SEM) ,[object Object],[object Object],[object Object],[object Object],Source: 1 Wikipedia.org

About Search Engine Marketing (SEM)

SEM & Travel ,[object Object],[object Object],Source: roadandtravel.com ,[object Object],[object Object],[object Object],[object Object]

[object Object],SEM & Travel Source: khalsaweb.com

Real World Testimonials ,[object Object],[object Object],[object Object],Source: Hamletbatista.com

SEM – Cabarete Travel Market (continued)‏ ,[object Object],Source: Google Adwords Keyword Tool External

SEM – Cabarete Travel Market (continued)‏ ,[object Object],Source:Google Adwords Traffic Estimator

What does this mean for your business? ,[object Object],97 Clicks Per Day x 30 Days -------- 2,910 New Site Visitors x 10% Sale Conversion Rate -------- 291 Deals a Month X $2,500.00 -------- $727,500.00 $727,500.00 Monthly Gross Sales

What is Nemedia? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Nemedia Guarantee. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Here's what you'll get... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Here's what you'll get... (continued)‏ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Here's what you'll get... (continued)‏ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Here's what you'll get... (continued)‏ ,[object Object],[object Object],[object Object],[object Object]

Here's what you'll get... (continued)‏ ,[object Object],[object Object],[object Object],[object Object],[object Object]

In short ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Next Steps... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You ,[object Object],[object Object]

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