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Tribe Talk webinar slides
- 1. Tribe Talk How to use market research to discover niches, create conversations and grow your business.
- 2. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Suzi Dafnis Australian Businesswomen’s Network
- 3. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Stella De Zotti Australian Businesswomen’s Network
- 4. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Kate Tribe Tribe Research
- 5. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Classic market research mistakes • Unclear aim or objective • Trying to solve everything at once • Not making it regular • Not feeding back to those that gave feedback • Thinking market research will solve the problems • Not utilising your own tribe • Poorly designing the research
- 6. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Aims and objectives • Why are you investing time and resources in market research? • How are you going to use the research? • Make it SMART: • Specific • Measureable • Accountable • Realistic (or reliable) • Time specific
- 7. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Define the biggest priorities • You can’t find out everything at once • Establish what your key priorities right now are • The other priorities might change when you have implemented the results after your research on the key priorities • Explore ideas / improvement areas business planning • Uncover positives marketing • Drive change with their insights
- 8. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Make it regular, allowing you to • Track the changes and measure what you have implemented • Refine and improve the research from the insights from last time • Make the implementations in your business • Keep communicating with your tribe and create conversations
- 9. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Feedback to those who gave feedback • Acknowledges their time • Allows you to inform them of your strengths • Allows you to inform them of the changes you are making • Allows you to clarify something you can’t change and the reason • Encourages them to give you their time again and supports the conversation
- 10. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Market research explores & uncovers • … but it doesn’t drive the change – you do It will give you insights, you need to take those and act on them • Don’t act and your business won’t benefit, you won’t see an outcome, and your tribe won’t feel valued • Develop a planning day to evaluate the results • Match feedback up with your own evaluation • Combine their feedback into SWOTs on each area of your business • Make it part of your business calendar
- 11. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Utilise your tribe • Your tribe is your: clients, customers, staff, suppliers, contacts • They have experienced your organisation • They know your strengths you should be marketing • They have ideas on how you could do things better • They have ideas on new products you could develop • They are waiting for you to formally ask them
- 12. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Invest in design stage • Survey should be like a story so they are drawn to do it • Order the question responses from low to high – it is easier to answer • Make scales even – allowing for full range of views • Don’t load the questions – it will bias your results • Don’t overlap or miss categories – implies you don’t know your tribe well • Don’t ask questions they know the answers, if you don’t have to
- 13. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Getting your tribe’s ‘pulse’ • Ask simple questions • How likely are you to recommend us? • What is one thing we could do differently? • What do we do really well? • When you think of us, what 3 words come to mind? • Understand scales so that you interpret the results correctly • One word can have many meanings
- 14. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Ways to do it yourself • You’ve defined your aim • Your calendar has • The research • Planning day afterwards • Feedback to your tribe strategy • You have details to invite your tribe to participate • You have thought about the research design
- 15. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Resources to do your own market research • Social Media • Online survey & polling software • Tribal Tool-Kit
- 16. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Use social media for some research • Your known existing tribe and new members are talking on • LinkedIn – Q&A and Groups • Twitter • Set up Google Alerts to find people talking about topics of interest • Communicate with your tribe online, establish yourself as an expert, uncover their problems that you could solve: have conversations • It isn’t a valid and reliable research project but it will get you started and give you some ideas
- 17. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Online survey & polling software • There are many available mostly with free options • Identified versus anonymous links • Remember to build survey like a story • Incentives
- 18. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Tribal Tool-Kit • AskURtribe – survey software • CloudMaker – word cloud generator • ActionMap – understand both importance and satisfaction to generate your priorities
- 19. Tribe Talk How to use market research to discover niches, create conversations and grow your business. CloudMaker • Visual representations [word clouds] of participants’ answers to open-ended questions based on the frequency, making it easier to understand • high frequencies = big words. • low frequencies = small words
- 20. Tribe Talk How to use market research to discover niches, create conversations and grow your business. ActionMap • Satisfaction scale along the bottom • Importance scale up the side • Helps to set priorities for marketing and business planning
- 21. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Question Time
- 22. Tribe Talk How to use market research to discover niches, create conversations and grow your business. Next Steps • Join the Know-How Now Community • Start a discussion • Participate • Network
- 23. MentorNet Grow Your Business with the Help of a Mentor. Imagine the success your business could achieve with the help of a Mentor. Hurry! The next MentorNet program starts on 22 July 2009. Register by 30 June and save $250 off the ABN Member Price.
- 24. Upcoming Events From 1 July Wednesday, 1 July 30 Days of resources, tips and guidance Fast track your business growth with the to grow your network and your business. help of a mentor. Learn more about how the MentorNet program can help you.