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Rural Retailing -The next captivating sector? By: R. Veena bhargavi 0911-057 PGDM-RM
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To start with……..
Rural India accounts for over 50 per cent of India’s GDP. Rural retail-Tremendous potential as the rate of disposable income is increasing, growing middle class, advent of IT infrastructure and enormous grouped population. Though sales are expected to be much lower in early stage, but the break even is reached in four-five months of being set up, as against eight-nine months earlier.
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Rural retailing

  • 1. Rural Retailing -The next captivating sector? By: R. Veena bhargavi 0911-057 PGDM-RM
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  • 5. Rural India accounts for over 50 per cent of India’s GDP. Rural retail-Tremendous potential as the rate of disposable income is increasing, growing middle class, advent of IT infrastructure and enormous grouped population. Though sales are expected to be much lower in early stage, but the break even is reached in four-five months of being set up, as against eight-nine months earlier.
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