5. Social Network Monetization
Peanut Labs Overview
8th July 2008
We brought app companies and developers
together and asked them one question:
What are your monetization problems?
6. Social Network Monetization
60% International users. No Offers or
Surveys. Help!
Young users 13 – 17. No credit cards.
Customer Support. Users
have LOTS of issues.
Intl. Fraud & Chargebacks. Paypal
doesn’t work well internationally.
Managing multiple monetization
systems is a pain.
Pricing Transparency & Optimization
of Offers. I want to be able to decide.
Brazil. Israel. Turkey. Australia. UK.
No tech resources. I need a simple
system.
7. Social Network Monetization
Peanut Labs Overview
8th July 2008
The Solution: 195 countries. 200+ social monetization systems.
80% coverage of global online population
9. Social Network Monetization
150+ direct payment options in 195 countries
Credit & Debit
Cards
Bank Transfers + 900 banks
& Direct Debits
eWallet services +30 more
Mobile SMS +70 carriers
Local Debit & + 25 local cards
Pre-paid cards
Cash or Check Outlets in 157 countries
9
1/8/09
10. Social Network Monetization
One-Click billing
Access 500,000 consumers whose payment information is stored with Peanut
Labs in one-click
1
2
3
4
YOUR SITE
Users enter payment
Payment This payment Publishers can
information on any
information (credit information is allow hundreds of
of Peanut Labs’
cards, bank automatically thousands of users
partner sites or
accounts, mobile queried when the on the Web to buy
applications
etc) is tagged to the same user uses from them without
individual user and another application having users enter
stored with Peanut on our network
payment
Labs
information again
11. Social Network Monetization
Stop asking your users to leave your site to pay
“48% of customers bailout (drop) when directed to a
separate checkout page”
- Marketing Sherpa, 2007
12. Social Network Monetization
Accept all payments directly WITHIN your site
50% - 70% Total Abandonment Rate for Checkouts
- Google Analytics, 2007ç
13. Social Network Monetization
Global Online Payments
Source: Global Collect 2008
Direct Debit
Konbini
Real Time Banking
Bank Transfer
International cards
Domestic Cards
In Europe and Asia, other payment methods are preferred over credit
cards more than 50% of the time
Source: Global Collect 2008
14. Social Network Monetization
Fraud is a major problem with non-US
transactions
Case Study: Solving the
Fraud problem in Turkey
Social gaming network that is very
popular in Turkey.
15. Social Network Monetization
Case Study: Xuqa in Turkey
The Problem: Fraud
• Xuqa first tried using Paypal in 2007 to charge users for virtual
currency.
• Within 30 days Paypal shutdown Xuqa because of the high fraud and
chargeback rates – over 15%.
• Garanti Arkadas and other Turkish banks canceled user’s credit cards
that had been blocked by Paypal.
• Turkey has one of the highest online fraud rates in the world.
• Paypal did a poor job of managing chargebacks, fraud and customer
service outside of the US.
• Xuqa also attempted to use CPA offers from Performance Ad-networks.
Nobody had any good campaigns for Turkey.
16. Social Network Monetization
Case Study: Xuqa in Turkey
Solution: $1.5 million in revenue
• After other payment systems failed, Xuqa implemented the Peanut
Labs monetization engine
• Through partnerships with fraud management companies, Peanut Labs
was able to stop and manage most of the online fraud to under 2%.
• Local banks did not block Xuqa and resumed business.
• Surveys, Mobile and other alternative payments were also
implemented with Peanut Labs.
• Xuqa revenues climbed from $220k to $1.5 million in 2008 just from
Turkey.
17. Social Network Monetization
Comparison: With & Without PL
Without PLabs With PLabs
Fraud Rate 16% 2%
Fraud coverage Focused on NA Global
User Flow Link-out & Pay on Pay on your own site
external site
Local Credit and Debit No Yes
cards
Bank Transfers No Yes
Mobile Payments No Yes
Annualized Revenue USD $220,000 USD $1,500,000
19. Social Network Monetization
Research Surveys: Leader in Gen-Y online research
• Peanut Labs is the largest Gen-Y online research firm in the US
– Fortune 500 & Honomichl 50 clients
– San Francisco, Seattle, Toronto and New York
• Peanut Labs is the only company in the monetization business
with a direct survey sales team.
– We supply surveys to other companies in the industry.
• Award-winning research approach and user-experience
– Advertising Research Foundation 2008 Silver Innovation Award
– #31 in the FAST50 2008 Rankings (behind Salesforce.com)
• $5 million paid out to Partners & Publishers to date for surveys
21. Social Network Monetization
A/B Testing of Survey & Offers monetization
CPA Offers PLabs Surveys
Free Some are free. Some Always Free.
require a purchase.
User gets marketed to Yes No
(Spam)
Signup required to an Yes No
external 3rd party
Collection of Personal Yes No
contact information
Availability High Medium
Most Coverage US, UK & Canada US, UK & Canada
eCPMs $60 - $120 $110 - $200
23. Social Network Monetization
CPA Offers Marketplace
Work with any CPA network in the world.
Work with multiple networks at the same time.
Maximize Margin. You are in control.
24. Social Network Monetization
CPA Offers Marketplace
Ad
Network
CPA Direct
Network Advertiser
Offers
Market
1. Transparency
2. Choice in Pricing, Terms
3. Advertisers compete for
You decide
your inventory
25. Social Network Monetization
Source: Dilbert.com
We’d love your Feedback!
Ali A. Moiz Noman Ali
Chief Operating Officer VP Research Networks
noman.ali@peanutlabs.com
ali.moiz@peanutlabs.com
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