The document proposes a new business model called Vendor Relationship Management (VRM) that allows consumers to manage their relationships with vendors on their own terms. VRM would give consumers tools to express preferences and intentions to buy or pay for things like public media in a way that works for both consumers and vendors. A key part of VRM is the "relbutton" which allows buyers and sellers to express their intentions and scaffold relationships in a way that is not constrained by traditional customer relationship management systems. The goal of VRM is to enable better ways for people to pay for things of their choosing and have markets that are not limited to individual vendor platforms.