Infocomm Singapore Co Branding

1. INFOCOMM SINGAPORE Co-Branding Briefing 29 August 2007 , 2pm

5. Findings of Perception Audit: Top 3 countries in Asia Source: “Brand Strategy Blueprint Report for Singapore ICT Industry” Temporal Brand Consulting 1 Singapore China India

6. Findings of Perception Audit: Top 3 countries in the World Source: “Brand Strategy Blueprint Report for Singapore ICT Industry” Temporal Brand Consulting 1 USA Japan India

7. Findings of Perception Audit: Comparative Strengths of Countries Source: “Brand Strategy Blueprint Report for Singapore ICT Industry” Temporal Brand Consulting 1

8. Findings of Perception Audit: Comparative Strengths of Countries Source: “Brand Strategy Blueprint Report for Singapore ICT Industry” Temporal Brand Consulting 1

12. Development of the Industry Brand: 2

15. The Infocomm Singapore Brand: Our Brand Logo 3

17. The Infocomm Singapore Brand: What the 5 ‘i’s stand for inspiring clients and other governments with our proven track record and outstanding results being imaginative so as to turn the impossible and turning visions into realities 3 innovative and seamless solutions infocomm expertise with international standards and scale integrated solutions that add value to businesses and governments

28. Visuals: Print Ads 4

31. Recap of Past Activities: CommunicAsia 2007 5

37. INFOCOMM SINGAPORE logo (Recommended Use) 8 >> Refer to handouts on colour code - Guidelines sheet of logo use