30. 3. Total Market Share Overall results 4. Net Operating Profit
31. Reasons for Failure “ How do you pronounce the name of a German-American automaker?” Daimler. Chrysler is silent. --DC headquarters joke Auburn Hills, MI
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36. 1.3 Customer Proposition & Product development philosophies “ Mercedes was universally perceived as the fancy, special brand, while Chrysler, Dodge, Plymouth and Jeep were the poorer, blue collar relations” James Holden, President of Chrysler --From September 1999 to November 2000