The document discusses plans for producing a music video cover of the song "Dry Your Eyes" by The Streets. It provides details on the genre, which is described as alternative hip hop/R&B. conventions of the genre include editing to match the rhythm, mise-en-scene to match the genre, use of special effects, and lip syncing. Examples are given from other music videos to illustrate different camera shots, special effects techniques, ways to relate visuals to lyrics, and methods of storytelling through editing polaroids together. Market research suggests the target audience is ages 13-30 of both genders, with influences from YouTube, TV, magazines, and websites.
1. ALK Productions Stephen Antrobus Beki Lavelle Aristote Kabemba The Brief : The Streets – Dry Your eyes A cover for its release as part of a digipack. A magazine advertisement for the digipack.
2. Genre The song ‘Dry your eyes’ falls into the genre of alternative hip hop/R&B. The conventions of this genre are: Editing to match the rhythm of the music. Mise on scene to match the genre Special effects Narrative matches the genre of the music Lip syncing Stephen Antrobus
3.
4.
5. This shot uses a negative special effect and also breaks the principal of thirds.Stephen Antrobus
9. The main artist stands outScreen print from 50 Cent- I Get Money music video. It relates to the lyrics and the message he is trying to portray, which is: I have money and you don’t. The above screen-print is used to introduce the artist at the start of the video. AristoteKabemba
10.
11. The general editing changes from the different polaroids to a variety of jump cuts that match the rhythm of the song. Beki Lavelle
