1. Falling in love with media enjoying the chaos Conceptual design

2. Index Branding Overview Launch Progress Media Strategy

3. Branding Target group Positioning statement Brand identity Brand values

4. Target group

5. “ We want people to enjoy arriving at or departing from Delft Central Station while feeling comforted and guided as they are on their way to their destination.” Positioning statement

6. Positioning statement

7. Brand identity

8. Brand values

9. Overview

16. Launch

17. Progress

18. Progress

19. Progress

20. Media strategy Printed matter Website Real rabbits Camera/telephone Forum

21. Falling in love with media enjoying the chaos Questions? Suggestions? Wonderings?