Herbert marshall mc luhan

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Herbert Marshall McLuhan was a Canadian educator, philosopher, and scholar known for his work in communication theory and media studies. He taught at several universities and received his PhD from Cambridge University. McLuhan's work examined the effects of mass media and new technologies and is considered foundational to the study of media theory. He suffered a stroke later in life but continued his research until his death in 1980.

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Herbert Marshall McLuhan July 21, 1911 – December 31, 1980

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This is a summary of Marshall McLuhan's work applied to understanding the past, present and future. It covers - the medium is the message, the medium as content, hot and cool media, our change from a pre-literate to literate to post literate society, characteristics of the post literate society, and the four laws of media. It will close with a discussion of the wave of the future. The benefits of understanding this approach are that you: • Will understand why our present environment is the way that it is • Gain a greater understanding of the interrelationships of past, present and future. • Will understand the influence of media on our perception, thinking and actions • Will gain insight on the long term future. Paul Schumann is a practicing futurist with expertise in creativity and innovation. He has lived long enough to see forecasts fail and succeed, including some of his own. He had a thirty year career with IBM in three very different arenas - as a technologist and technology manager in semiconductor technology, as an internal entrepreneur creating the first independent business unit within IBM, and as a cultural change agent developing a more creative and innovative culture. Since retiring from IBM he has 19 years of experience in consulting as a business futurist with programs in creativity and innovation. He is the founding president of the Central Texas Chapter of the World Future Society (http://centexwfs.ning.com). And he is the founder of the Insights – Intelligence - Innovation Collaborative (http://incollaboration.ning.com) . He is on the advisory boards of the Marketing Research Association and the Austin Center for Nonprofit and community Based Organizations. More information about Paul can be found on his web site (http://www.glocalvantage.com).

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