The Business Of Video Linda Ravenhill Videolive

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STREAMING MEDIA FOR ORGANISATIONS CONFERENCE 3 & 4 November 2009 The Wanderers Club Johannesburg South Africa

Tecnologia Negócios

The Business of Video Linda Ravenhill VideoLive 4 November 2009

Who is watching online video today? ,[object Object]

146 million people or 77% of US internet audience viewed video online in 2008

Average viewer watched 273 minutes – 40% more than last year

Women: Watch 41% more video contentSource: comScore Nov2008

Online video will grow by 50% in 2009 and reach over $4.5b in 2013 = 4 x 2009 figures

Carat: New forecasts for global advertising expenditure in 2009 and 2010. “….2009 market decline is worse than previously forecast; return to modest growth in 2010. Only online expected to show growth this year; reaching 10.0% of global adspend, online video surging ahead.” Source: eMarketer.com, www.mediapost.com; agegisgroup.com

Total visitors have increased over 11%, from the fourth quarter last year alone.

Represents a steady growth and acceptance of the online environment as a mainstream medium.Source: opa.org.za

The Business of Video “We live in a world where everyone has the tools and knowledge to create and distribute media and suddenly everyone is expected to do so. It’s simply becoming a normal part of doing business.” Marketingsherpa, 2009 Video Marketing Benchmarking Guide

Video Content Creation VideoLive – Be Seen

Content Creation for online video Six broad-categories of video content News and information How-to, research and product info Entertainment Education Sport Social-media and UGC

Content Creation for online video 5 Basic Guidelines Keep it simple Keep it real Keep it short Keep it relevant Educate, entertain, inform

Uses for video in your communication Create a human face for your organisation Enhance product info esp. to explain difficult concepts Use as an aid to use – “how to” guides Communicate immediate information – PR element

Monetisation of Video content VideoLive – Be Seen

Monetisation of video Real estate of video ,[object Object]

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The Business Of Video Linda Ravenhill Videolive

1. The Business of Video Linda Ravenhill VideoLive 4 November 2009

3. 146 million people or 77% of US internet audience viewed video online in 2008

4. Average viewer watched 273 minutes – 40% more than last year

5. Average duration: 3.1 minutes/video

6. Average viewing: 87 videos/month

7. Women: Watch 41% more video contentSource: comScore Nov2008

9. Online video will grow by 50% in 2009 and reach over $4.5b in 2013 = 4 x 2009 figures

10. Carat: New forecasts for global advertising expenditure in 2009 and 2010. “….2009 market decline is worse than previously forecast; return to modest growth in 2010. Only online expected to show growth this year; reaching 10.0% of global adspend, online video surging ahead.” Source: eMarketer.com, www.mediapost.com; agegisgroup.com

11.

12. Total visitors have increased over 11%, from the fourth quarter last year alone.

13. Represents a steady growth and acceptance of the online environment as a mainstream medium.Source: opa.org.za

14. The Business of Video “We live in a world where everyone has the tools and knowledge to create and distribute media and suddenly everyone is expected to do so. It’s simply becoming a normal part of doing business.” Marketingsherpa, 2009 Video Marketing Benchmarking Guide

15. Video Content Creation VideoLive – Be Seen

16. Content Creation for online video Six broad-categories of video content News and information How-to, research and product info Entertainment Education Sport Social-media and UGC

17. Content Creation for online video 5 Basic Guidelines Keep it simple Keep it real Keep it short Keep it relevant Educate, entertain, inform

18. Uses for video in your communication Create a human face for your organisation Enhance product info esp. to explain difficult concepts Use as an aid to use – “how to” guides Communicate immediate information – PR element

19. Uses for video in your communication 5. Extend coverage of news/other media events 6. Use content to connect with remote customers/staff 7. Use it to educate and train 8. Extend your brand in all content delivery

20. Monetisation of Video content VideoLive – Be Seen

21.

22. Why is it important?

23.

24. Online Video Trends

25.

26.

27.

28. Pay per view/Subscription viewing

29.

30. Golden Rules Keep it real Keep it short and relevant Edutain your users Don’t overload with advertising Deliver relevantly Use appropriately Track and monitor

31. Consider this………… If a picture is worth a thousand words, then what's a minute of video worth? If you take the time to calculate you get something like 1.8 million words, or about 6 days of non-stop reading You need to be in this space.

32. Thank you!Linda ravenhill082 820 7142enquiries@videolive.co.za VideoLive – Be Seen

The Business Of Video Linda Ravenhill Videolive

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