1. Current State of Design at
The Ohio State University
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 1

2. Scope
Design in professional offices across
the University
Design in departments across
the University
Design within the Department
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 2

3. Professional Design across
the University
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 3

4. Design at OSU Goal & Challenge
Goal
To provide an overview of the professional design practice
across the campus
Challenge
Getting responses from e-mails and schedule meetings when
necessary
Understanding the relationships between colleges,
departments an units
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 4

5. Design at OSU Definition
Professional Design...
Employees of The Ohio State University acting in support of
the university’s mission to communicate to and or collective-
ly aim at influencing key audiences
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 5

6. Design Profession University Structure
Design Office
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 6

7. Design Profession Professional Design Offices
Principle Communicators
• Social & Behavioral Sciences • Alumni Association • University Hospitals
• Libraries • Longaberger Alumni House • Public Health
• Newark Campus • Pharmacy • Moritz
• Kirwan Institute • Transportation and Parking • WOSU Public Media
• Mershon Center • CLEAR • Arts & Humanities
• Ohio State Health Plan • Social Work • Marion
• Office of the CIO • Lima • Biological, Mathematical and Physical Sciences
• Uniprint • Dentistry • Athletics
• Education & Human Ecology (2) • Outreach & Engagement (2) • Facilities, Operation and Development
• Wexner Center • OARDC-Wooster • Mansfield
• Academic Affairs (2) • UA-FYE • Campus Partners
• Fisher College of Business • Schottenstein Center • Trademark & Licensing Services
• Arts & Sciences • Engineering • Graduate School
• The Arts Initiative • Human Resources • Veterinary Medicine
• Don Scott Airport • Development • John Glenn School of Public Affairs
• FAES (3) • Nursing • Optometry
• Student Life • International Affairs
Principle Communicators are identified by the Office of University Relations
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 7

8. Design Profession Points of Interest
Points of Interest
Nearly every college has a designer
Any office with upward approval can hire a designer
Estimates are there more than 90 designers at OSU
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 8

9. Design across the
University
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 9

10. Design at OSU Goal & Challenge
Goal
To determine areas of collaboration between disciplines
Challenge
Getting responses from various departments
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 10

11. Design at OSU Theater
What they teach
Research and Creative Processes
Skills, crafts, and professional procedures
They design sets, clothing and props for theater production
Professionally, they have VCD design posters and flyers for
their productions, most of the times through the Wexner
Center for the Arts.
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 11

12. Design at OSU Art Education
What they teach
Research and Theory
Visual Culture for teaching K - 12
No real areas of Design
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 12

13. Design at OSU Architecture
What they teach
1st year 2nd year 3rd year Graduate
Basic Introductory Basic Studio Advanced Studio Design Studio,
Design: Analysis or Courses, Hands-on Courses Mechanical and
case studies and skill Studios, Basic Ecological Systems,
simple problem Graphic Design, and Professional
solving using Digital Rendering Practice
drawings and
4th year
physical models Advanced Studio
produced by hand Courses & Design
Competitions
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 13

14. Design at OSU Center for Automotive Research
In eduction... In practice...
• Automotive Design and Testing • Facilities for OEM vehicle testing
• Model and Prototype Making (Transportation Research Center)
• Formula SAE • Facilities for simulations
• Multidisciplinary collaborations • Student/Professional Large Project
Collaborations
• Design of a race car and a
business model
• Formula MiniBaja
• Multidisciplinary collaborations
• Design of an off-road vehicle
• Buckeye Bullet
• Solar Car
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 14

15. Design at OSU Veterinary Medicine
What they teach
Visual Communication Tools
Photoshop, Animation, Audio-Visual Support, Graphics,
Instructional Design, Portraits, Poster Design, Scientific
Photography, Web Development, Videography
Scientific Illustration
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 15

16. Design at OSU Engineering
What they teach
1st year 3rd year Other
Basic design 3D Modeling and Product Design
systems Simulation Engineering
Ergonomics
2nd year 4th year Cognitive
Engineering Design
Mechanical Design based
Engineering Design Capstone Project
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 16

17. Design at OSU ACCAD
What they teach
Graduate Studies facility conducting research involving com-
puter graphics and technological innovation involving multi-
disciplinary projects.
Partnering with Visual and Performing Arts, Design, Art His-
tory and Critics, Computer Scientists, Engineers and Archi-
tects at OSU.
Partnering with major corporations to produce scientific il-
lustrations and cinematographic work.
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 17

18. Design at OSU Next Steps
Next Steps
Gathering More Information
Pinpoint Possible Areas of Collaboration
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 18

19. Design within the
Department
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 19

20. Design Department Defining Our Goals
Part 1
Defining the Process of Design
Part 2
Content Competency
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 20

21. Design Department This is how we do it...
Part 1
1. Formalize our process
2. Communicate the process
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 21

22. Design Department Formalizing the Process
PHASE 0 PHASE 1 PHASE 2
NEED FINAL
OUTCOME
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 22

23. Design Department Formalizing the Process
PHASE 0 PHASE 1 PHASE 2
NEED FINAL
OUTCOME
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 23

24. Design Department Formalizing the Process
PHASE 0 PHASE 1 PHASE 2
NEED DISCOVER DESIGN IMPLEMENT FINAL
& FORMULATE & DEVELOP & PRODUCE OUTCOME
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 24

25. Design Department Communicating the Process
DESIGN 262
Spring Quarter 2010 Basic Industrial Design
MWF 8:30 - 11:18 364 Hopkins
Robert Strouse Office Hours: MW 11:30 -1:30 // By appointment
contact e: strouse.31@osu.edu
// m: 614.286.1727
Course Goals Introduction to the fundamentals of industrial design. This
is a studio-based course that will introduce the student to
industrial design methodology. Emphasis will be placed on
divergent thinking skills, development processes, technical
skills, and communication. There will be development of
simple exemplary products.
Learning Outcomes The goal of this course is to provide an introductionfito
ne,
tools and techniques from industrial design. The course
objective will be accomplished by providing students with
a working knowledge of how to conceptualize, de
formulate, develop and communicate concepts and
ideas, using a variety of techniques and methodologies
through 2D and 3D media and to develop a critical
attitude towards existing products.
Curriculum Scope
Format This is a studio-based course that requires active student
participation. The class will meet 3 days per week up to 3
hours each day. Class sessions will be comprised of lecture
demonstrations, in-class exercises, project assignments,
critique sessions, guest speakers and individual meetings.
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 25

26. Design Department This is how we do it...
Part 2
1. Define the Elements of the Process
2. Categorize our courses
3. Map out the process
4. Look for areas of improvement
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 26

27. Design Department Elements of the Design Process
Final synthsis of all elements;
IMPLEMENTATION production.
Externalizing design vision through
PROTOTYPING words, images, models, or renderings.
Internal (personal or team)
VISUALIZATION development.
Formalizing methods to build
CONCEPTUALIZATION on exploration results.
Introduction to the process; exploring
EXPLORATION issues and possibilities, formulating
team and fostering mindset.
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 27

28. Design Department Categorizing our Courses
KNOW
Application through competency.
LEARN
Acquisition of knowledge or skills
through experience.
UNDERSTAND
Perception of intended meaning.
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 28

29. Design Department Categorizing our Courses
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 29

30. Design Department Mapping: OSU Design
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 30

31. Design Department Mapping: Comparison
Exploration Visualization Implementation
Conceptualization Prototyping
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 31

32. Design Department Challenge
Challenge
Terminology across silos
Displaying content emphasis
Defining the process
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 32

33. Design Department Next Steps
Final synthsis of all elements;
IMPLEMENTATION production.
Externalizing design vision through
PROTOTYPING words, images, models, or renderings.
Internal (personal or team)
VISUALIZATION development.
Formalizing methods to build
CONCEPTUALIZATION on exploration results.
Introduction to the process; exploring
EXPLORATION issues and possibilities, formulating
team and fostering mindset.
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 33

34. Design Department Next Steps
Final synthsis of all elements;
IMPLEMENTING production.
Externalizing design vision through
V SHARING words, images, models, or renderings.
Internal (personal or team)
MAKING V development.
Introduction to the process; exploring
V EXPLORING issues and possibilities, formulating
team and fostering mindset.
Each stage interacts through a
visualization process
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 34

35. Design Department Next Steps
KNOW
Application through competency.
LEARN
Acquisition of knowledge or skills
through experience.
UNDERSTAND
Perception of intended meaning.
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 35

36. Design Department Next Steps
EVALUATION
Judgement
SYNTHESIS
Creative thinking; putting things together
ANALYSIS
Critical thinking
APPLICATION
Using knowledge in new situations
COMPREHENSION
Understanding
KNOWLEDGE
Recall
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 36

37. Design Department Next Steps
Write Explain
Recite Convert
Confirm
Repeat
Identify Discuss
Draw Predict
EVALUATION
Modify
KNOWLEDGE COMPREHEN. SYNTHESIS
Solve
Build
Critique
Solve ANALYSIS
Appraise EVALUATION APPLICATION
Report APPLICATION
Conclude
Produce COMPREHENSION
Judge SYNTHESIS ANALYSIS
KNOWLEDGE
Combine Investigate
Compose Sort Compare
Design Invent Debate
Generate Categorize
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon De s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 37

38. Thank you
Questions or Comments?
Al l e n Coc hran | Aaron Gan ci | Mir ia m Simon D e s ig n 7 6 0 | P r e s e nt at io n 0 1 | 2010 04 12 38