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Build An Award-Winning Dog
Park with No Taxpayer Dollars

              Phil Simmons
              Kathy Tinker
              Jeff Boubelik

              Session 45
              January 31, 2009, 2:00 – 3:15
Our Front Entrance




          Frankfort Park District   January 2009
I. Why Build a Dog Park



  Bark Park is not a park for dogs—it’s a
    park for people who care for dogs!




            Frankfort Park District   January 2009
I. Why Build a Dog Park

 Demand—Dog owners are
 asking for a safe place to run
 their dogs (a national and local trend)

 Pet-friendly community
 resource (enables dogs
 to legally run off-leash)


               Frankfort Park District     January 2009
I. Why Build a Dog Park

 Benefits for Owners
      Promotes park usage for “empty nesters”
  –


      Promotes socialization
  –
      within community




                  Frankfort Park District       January 2009
I. Why Build a Dog Park

 Safe place to exercise

 Promotes healthy
 lifestyle

 Strengthens the
 socializing of a dog


               Frankfort Park District   January 2009
I. Community Demographics,
Trends and Needs
 Frankfort Population: 16,000
 (The 36th fastest growing suburb in the U.S.)


 Frankfort Dogs: Estimate 1,500
 (39% of households nationwide own at least
 one dog; source Humane Society)


 Frankfort Parks for People: 18

 Frankfort Parks for Dogs: 1
 (2.5 acres of tail-waggin’ fun)

                        Frankfort Park District   January 2009
I. Community Demographics,
Trends and Needs

 Frankfort population continues to grow
 More families = more dogs




              Frankfort Park District     January 2009
I. Community Demographics,
Trends and Needs

 Dog businesses also continue to build in the
 community: groomers, vets, daycare, boarding,
 agility, obedience, pet retail stores, bakeries,
 and more




               Frankfort Park District    January 2009
I. Park Member Pride

 Bark Park Pride is Prevalent
      Members spread the word about the park, thus
  –
      helping build membership

      Owners bring their cameras, take pictures
  –


      Members take responsibility to ensure their
  –
      dog gets regular exercise


                   Frankfort Park District          January 2009
I. Park Member Ownership

 Members share ownership of the park via:

     Personal donations
 –


     Memberships
 –


     Plaque/tree/bench purchases
 –




                 Frankfort Park District   January 2009
I. Park Member Responsibilities

 Members take responsibility

      They help keep it clean: “scoop the poop”
  –


      They keep vaccinations up to date
  –


      Problems reported and suggestions offered
  –




                   Frankfort Park District        January 2009
I. National Recognition

 In 2008, Frankfort Bark Park is recognized
 as one of America’s Top Ten Parks by
 Dog Fancy Magazine

 Gate system with its ability
 to create a reminder system
 cited as a big plus


              Frankfort Park District    January 2009
II. Site Selection Criteria

 Location
 Topography
 Vegetation
 Parking
 Lighting
 Water
 Safety

              Frankfort Park District   January 2009
II. Site: Location

 Frankfort Park District donated 2.5 acres of unused
 land within the 60-acre Commissioners Park.

 Land is sloping, not suitable for sporting events but
 ideal for a dog park.

 Bark Park is in close proximity to a skate park, tennis
 courts, soccer field and more family-friendly park
 amenities.


                 Frankfort Park District          January 2009
II. Site: Topography/Vegetation

 Slightly sloped—helps prevent puddles
 and standing water

 No trees or shrubs
 existed

 Grass and weeds
 existed

              Frankfort Park District    January 2009
II. Site: Parking

 Paved path and parking lot existed

 Gravel walking path and parking lot
 were added in closer
 proximity to the
 entrance.



              Frankfort Park District   January 2009
II. Site: Lighting

 Currently no lights exist at the park
 or gravel parking lot

 Park hours are dawn to dusk

 2009 goal is to add lights



               Frankfort Park District   January 2009
III. Amenities/Requirements

 Deciding What’s Needed

      Dog amenities
  –


      Owner amenities
  –




                 Frankfort Park District   January 2009
III. Amenities/Requirements

 Gate entrance system

      Cost: What can we afford
  –


      Function: High tech/low tech
  –
      entrance system

      Looks: Community standards
  –




                   Frankfort Park District   January 2009
III. Gate System

 We can monitor usage
 Identify violators
      Those who don’t update their shots
  –

 Key component to get support from vets and
 pet businesses
      Shot monitoring
  –
      Encourages healthy member dogs
  –




                  Frankfort Park District   January 2009
III. Gate System

 Keeps non-members out

 Identify members in case of an incident,
 including victim, violator or witness

 It supports charging for
 membership


               Frankfort Park District      January 2009
III. Amenities/Requirements

 Run Areas
      Separate run areas for small and large dogs
  –


      Small dog defined as 25 lbs or less
  –


      Additional landscaping
  –
      added between the areas
      to discourage dogs from
      fence running

                   Frankfort Park District          January 2009
III. Amenities/Requirements
 Waste Bag Stations

 Our Motto:
 “Scoop the Poop”

 Bag stations are situation
 inside and out the park,
 along with covered trash cans
 (to minimize odor in warm months)



                Frankfort Park District   January 2009
III. Amenities/Requirements

 Waste Bag Stations

      Bag stations are sponsored
  –
      by a local Frankfort pet
      business

      Park District staff refills
  –
      the stations perodically


                     Frankfort Park District   January 2009
III. Amenities/Requirements

 Water Fountain
      Located outside the park
  –
      in neutral area
        Prevents guarding or territorial behavior
        Easier to maintain outside of park
        Spigot to fill up water containers
        Handicap accessible
        Situated on concrete




                    Frankfort Park District         January 2009
III. Amenities/Requirements

 Sponsorship and Memorial Boards
      Fundraising tool
  –
      Members can honor pets
  –
      past and present
      Pet businesses can show
  –
      their support and market
      themselves
      Community showcase
  –



                  Frankfort Park District   January 2009
III. Boards




              Frankfort Park District   January 2009
III. Boards




              Frankfort Park District   January 2009
III. Amenities/Requirements

 Benches
      Members can rest
  –
      Sponsorship
  –
      opportunity

 Shade Shelters
      Two in large run area,
  –
      one in common area


                   Frankfort Park District   January 2009
III. Amenities/Requirements

 Landscaping
      Grass and weeds were already there
  –
      Seeding
  –
      Fertilization
  –
      Aeration
  –
      Mowing
  –




                  Frankfort Park District   January 2009
IV. Organizational Issues

 Fundraising

 Construction

 Administration




                Frankfort Park District   January 2009
IV. Fundraising

 501(c)3 Status

 Public Donations

 Private Donations

 Ongoing Fundraising

              Frankfort Park District   January 2009
IV. Fundraising

 Operation Playground

 What is a 501(c)3?

 How did being a
 non-profit help
 us build the park


               Frankfort Park District   January 2009
IV. Fundraising

 Create a 501(c)3
      People want to know where money is going
  –
      1-2 months to create
  –
      Assistance from dog-friendly lawyer
  –

 Run by a private organization
 Form committees within the group
 Get tasks approved by park district


                  Frankfort Park District        January 2009
IV. Fundraising

 Public Donations
      Letter-writing and phone calls to:
  –
      • Pet Businesses, non-pet businesses, foundations

      Community garage sale
  –


      Publicity in local newspapers
  –


      Shake the can
  –



                   Frankfort Park District      January 2009
IV. Fundraising

 Get Creative




                Frankfort Park District   January 2009
IV. Fundraising

 Private Donations (Families)
      Plaques
  –


      Benches
  –


      Trees
  –


      Monetary
  –



                 Frankfort Park District   January 2009
IV. Fundraising Support

 Creation of Bark Park brochure
      Overview of project
  –
      Suggested donation amounts
  –
      Rendering of the park
  –
      Plaque, bench and tree info with space to write the
  –
      message
      Reminder that donations are tax deductible
  –
      Used local pet vendors to help distribute the
  –
      brochures to dog owners


                   Frankfort Park District        January 2009
IV. Fundraising Support

 Created Frankfort Bark Park website
 www.frankfortbarkpark.com

      Made donating online available
  –


      Provided periodic construction updates
  –


      Uploaded supporting documents such as park
  –
      rendering, 501(c)3 letter, donation forms and more

                   Frankfort Park District        January 2009
IV. Frankfortbarkpark.com




           Frankfort Park District   January 2009
IV. Fundraising

 Ongoing Fundraising
      Park memberships—money comes back to
  –
      Operation Playground, not the park district—this
      keeps the park self-sustaining

      Frankfort Fall Fest parking lot management
  –




                   Frankfort Park District         January 2009
IV. Building the Park

 Park Rendering/Drawing: provides an
 idea of what the park will look like
 Materials
 Bids/Donations
 Signage




              Frankfort Park District   January 2009
IV. Building the Park

 Materials/Specifications List
      Identify vendors and contact
  –
      Discuss options (example: brick color)
  –
      Negotiate pricing
  –
      Determine materials cost
  –
      Build as funds allow
  –
        We paid our vendors along the way




                   Frankfort Park District     January 2009
IV. Building the Park

 Bids and Donations
      Ask community leaders if their business can help
  –


      Businesses, vendors and friends of the park district
  –




                   Frankfort Park District         January 2009
IV. Building the Park

 Get a drawing of your park for promotional
 and fundraising purposes

 Our rendering got published in local
 newspaper and community publications
 which helped draw the attention of readers



              Frankfort Park District    January 2009
IV. Building the Park




           Frankfort Park District   January 2009
IV. Building the Park

 Signage
      Important
  –
      communication tool
      Outside the park
  –
        Leash rule
        How to register
      Inside the park
  –
        Rules
        Leash rule in common area


                    Frankfort Park District   January 2009
IV. Building the Park




           Frankfort Park District   January 2009
IV. Administration

 Rules
 Incident Management
 Shot Monitoring
 Website
 Publicity
 Memberships



             Frankfort Park District   January 2009
IV. Administration

 Rules
      Research other park rules – work with PDRMA
  –
      (risk management) and your lawyer
      Develop a liability waiver too
  –
      Post rules on the website
  –
      Post rules at your park
  –
      Reiterate in newsletter
  –
      Incorporate into membership package
  –
      New in 2009: Signoff on rules page
  –


                  Frankfort Park District     January 2009
IV. Administration

 Incident Management
      Develop a policy for consistent and fair
  –
      method to handling incidents

      Utilize your local Animal Control resources
  –




                   Frankfort Park District          January 2009
IV. Administration

 Shot Monitoring
      Vaccination data entered into a database
  –


      Members are contacted the month before their shot
  –
      records expire.

      Card is deactivated the next month
  –




                  Frankfort Park District        January 2009
IV. Administration

 Website
      Fundraising tool in the beginning
  –
      Park progress posted during construction
  –
      Downloadable registration packet posted along
  –
      with rates and general info
      Events page helps us promote upcoming events
  –
      Good source for the media
  –




                  Frankfort Park District      January 2009
IV. Administration

 Publicity
      Dog events (2008 Pooch-A-Palooza)
  –




      Word of mouth
  –
      Referrals from members and local pet businesses
  –


                  Frankfort Park District       January 2009
IV. Administration

 Memberships
      Frankfort Park District manages the registration
  –
      and paperwork

      Volunteers continue to assist with other tasks such
  –
      as event planning, website, newsletter




                   Frankfort Park District         January 2009
Contact Us

 Jeff Boubelik, Executive Director,
 Frankfort Parks, 815-469-9400

 Phil Simmons, Operation Playground/
 Frankfort Bark Park, 708-226-5418

 Kathy Tinker, Operation Playground/
 Frankfort Bark Park, 815-464-1711


               Frankfort Park District   January 2009
Thank You




     “A tired dog is a happy dog”


            Frankfort Park District   January 2009

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Bark Park Jan 09 Presentation

  • 1. Build An Award-Winning Dog Park with No Taxpayer Dollars Phil Simmons Kathy Tinker Jeff Boubelik Session 45 January 31, 2009, 2:00 – 3:15
  • 2. Our Front Entrance Frankfort Park District January 2009
  • 3. I. Why Build a Dog Park Bark Park is not a park for dogs—it’s a park for people who care for dogs! Frankfort Park District January 2009
  • 4. I. Why Build a Dog Park Demand—Dog owners are asking for a safe place to run their dogs (a national and local trend) Pet-friendly community resource (enables dogs to legally run off-leash) Frankfort Park District January 2009
  • 5. I. Why Build a Dog Park Benefits for Owners Promotes park usage for “empty nesters” – Promotes socialization – within community Frankfort Park District January 2009
  • 6. I. Why Build a Dog Park Safe place to exercise Promotes healthy lifestyle Strengthens the socializing of a dog Frankfort Park District January 2009
  • 7. I. Community Demographics, Trends and Needs Frankfort Population: 16,000 (The 36th fastest growing suburb in the U.S.) Frankfort Dogs: Estimate 1,500 (39% of households nationwide own at least one dog; source Humane Society) Frankfort Parks for People: 18 Frankfort Parks for Dogs: 1 (2.5 acres of tail-waggin’ fun) Frankfort Park District January 2009
  • 8. I. Community Demographics, Trends and Needs Frankfort population continues to grow More families = more dogs Frankfort Park District January 2009
  • 9. I. Community Demographics, Trends and Needs Dog businesses also continue to build in the community: groomers, vets, daycare, boarding, agility, obedience, pet retail stores, bakeries, and more Frankfort Park District January 2009
  • 10. I. Park Member Pride Bark Park Pride is Prevalent Members spread the word about the park, thus – helping build membership Owners bring their cameras, take pictures – Members take responsibility to ensure their – dog gets regular exercise Frankfort Park District January 2009
  • 11. I. Park Member Ownership Members share ownership of the park via: Personal donations – Memberships – Plaque/tree/bench purchases – Frankfort Park District January 2009
  • 12. I. Park Member Responsibilities Members take responsibility They help keep it clean: “scoop the poop” – They keep vaccinations up to date – Problems reported and suggestions offered – Frankfort Park District January 2009
  • 13. I. National Recognition In 2008, Frankfort Bark Park is recognized as one of America’s Top Ten Parks by Dog Fancy Magazine Gate system with its ability to create a reminder system cited as a big plus Frankfort Park District January 2009
  • 14. II. Site Selection Criteria Location Topography Vegetation Parking Lighting Water Safety Frankfort Park District January 2009
  • 15. II. Site: Location Frankfort Park District donated 2.5 acres of unused land within the 60-acre Commissioners Park. Land is sloping, not suitable for sporting events but ideal for a dog park. Bark Park is in close proximity to a skate park, tennis courts, soccer field and more family-friendly park amenities. Frankfort Park District January 2009
  • 16. II. Site: Topography/Vegetation Slightly sloped—helps prevent puddles and standing water No trees or shrubs existed Grass and weeds existed Frankfort Park District January 2009
  • 17. II. Site: Parking Paved path and parking lot existed Gravel walking path and parking lot were added in closer proximity to the entrance. Frankfort Park District January 2009
  • 18. II. Site: Lighting Currently no lights exist at the park or gravel parking lot Park hours are dawn to dusk 2009 goal is to add lights Frankfort Park District January 2009
  • 19. III. Amenities/Requirements Deciding What’s Needed Dog amenities – Owner amenities – Frankfort Park District January 2009
  • 20. III. Amenities/Requirements Gate entrance system Cost: What can we afford – Function: High tech/low tech – entrance system Looks: Community standards – Frankfort Park District January 2009
  • 21. III. Gate System We can monitor usage Identify violators Those who don’t update their shots – Key component to get support from vets and pet businesses Shot monitoring – Encourages healthy member dogs – Frankfort Park District January 2009
  • 22. III. Gate System Keeps non-members out Identify members in case of an incident, including victim, violator or witness It supports charging for membership Frankfort Park District January 2009
  • 23. III. Amenities/Requirements Run Areas Separate run areas for small and large dogs – Small dog defined as 25 lbs or less – Additional landscaping – added between the areas to discourage dogs from fence running Frankfort Park District January 2009
  • 24. III. Amenities/Requirements Waste Bag Stations Our Motto: “Scoop the Poop” Bag stations are situation inside and out the park, along with covered trash cans (to minimize odor in warm months) Frankfort Park District January 2009
  • 25. III. Amenities/Requirements Waste Bag Stations Bag stations are sponsored – by a local Frankfort pet business Park District staff refills – the stations perodically Frankfort Park District January 2009
  • 26. III. Amenities/Requirements Water Fountain Located outside the park – in neutral area Prevents guarding or territorial behavior Easier to maintain outside of park Spigot to fill up water containers Handicap accessible Situated on concrete Frankfort Park District January 2009
  • 27. III. Amenities/Requirements Sponsorship and Memorial Boards Fundraising tool – Members can honor pets – past and present Pet businesses can show – their support and market themselves Community showcase – Frankfort Park District January 2009
  • 28. III. Boards Frankfort Park District January 2009
  • 29. III. Boards Frankfort Park District January 2009
  • 30. III. Amenities/Requirements Benches Members can rest – Sponsorship – opportunity Shade Shelters Two in large run area, – one in common area Frankfort Park District January 2009
  • 31. III. Amenities/Requirements Landscaping Grass and weeds were already there – Seeding – Fertilization – Aeration – Mowing – Frankfort Park District January 2009
  • 32. IV. Organizational Issues Fundraising Construction Administration Frankfort Park District January 2009
  • 33. IV. Fundraising 501(c)3 Status Public Donations Private Donations Ongoing Fundraising Frankfort Park District January 2009
  • 34. IV. Fundraising Operation Playground What is a 501(c)3? How did being a non-profit help us build the park Frankfort Park District January 2009
  • 35. IV. Fundraising Create a 501(c)3 People want to know where money is going – 1-2 months to create – Assistance from dog-friendly lawyer – Run by a private organization Form committees within the group Get tasks approved by park district Frankfort Park District January 2009
  • 36. IV. Fundraising Public Donations Letter-writing and phone calls to: – • Pet Businesses, non-pet businesses, foundations Community garage sale – Publicity in local newspapers – Shake the can – Frankfort Park District January 2009
  • 37. IV. Fundraising Get Creative Frankfort Park District January 2009
  • 38. IV. Fundraising Private Donations (Families) Plaques – Benches – Trees – Monetary – Frankfort Park District January 2009
  • 39. IV. Fundraising Support Creation of Bark Park brochure Overview of project – Suggested donation amounts – Rendering of the park – Plaque, bench and tree info with space to write the – message Reminder that donations are tax deductible – Used local pet vendors to help distribute the – brochures to dog owners Frankfort Park District January 2009
  • 40. IV. Fundraising Support Created Frankfort Bark Park website www.frankfortbarkpark.com Made donating online available – Provided periodic construction updates – Uploaded supporting documents such as park – rendering, 501(c)3 letter, donation forms and more Frankfort Park District January 2009
  • 41. IV. Frankfortbarkpark.com Frankfort Park District January 2009
  • 42. IV. Fundraising Ongoing Fundraising Park memberships—money comes back to – Operation Playground, not the park district—this keeps the park self-sustaining Frankfort Fall Fest parking lot management – Frankfort Park District January 2009
  • 43. IV. Building the Park Park Rendering/Drawing: provides an idea of what the park will look like Materials Bids/Donations Signage Frankfort Park District January 2009
  • 44. IV. Building the Park Materials/Specifications List Identify vendors and contact – Discuss options (example: brick color) – Negotiate pricing – Determine materials cost – Build as funds allow – We paid our vendors along the way Frankfort Park District January 2009
  • 45. IV. Building the Park Bids and Donations Ask community leaders if their business can help – Businesses, vendors and friends of the park district – Frankfort Park District January 2009
  • 46. IV. Building the Park Get a drawing of your park for promotional and fundraising purposes Our rendering got published in local newspaper and community publications which helped draw the attention of readers Frankfort Park District January 2009
  • 47. IV. Building the Park Frankfort Park District January 2009
  • 48. IV. Building the Park Signage Important – communication tool Outside the park – Leash rule How to register Inside the park – Rules Leash rule in common area Frankfort Park District January 2009
  • 49. IV. Building the Park Frankfort Park District January 2009
  • 50. IV. Administration Rules Incident Management Shot Monitoring Website Publicity Memberships Frankfort Park District January 2009
  • 51. IV. Administration Rules Research other park rules – work with PDRMA – (risk management) and your lawyer Develop a liability waiver too – Post rules on the website – Post rules at your park – Reiterate in newsletter – Incorporate into membership package – New in 2009: Signoff on rules page – Frankfort Park District January 2009
  • 52. IV. Administration Incident Management Develop a policy for consistent and fair – method to handling incidents Utilize your local Animal Control resources – Frankfort Park District January 2009
  • 53. IV. Administration Shot Monitoring Vaccination data entered into a database – Members are contacted the month before their shot – records expire. Card is deactivated the next month – Frankfort Park District January 2009
  • 54. IV. Administration Website Fundraising tool in the beginning – Park progress posted during construction – Downloadable registration packet posted along – with rates and general info Events page helps us promote upcoming events – Good source for the media – Frankfort Park District January 2009
  • 55. IV. Administration Publicity Dog events (2008 Pooch-A-Palooza) – Word of mouth – Referrals from members and local pet businesses – Frankfort Park District January 2009
  • 56. IV. Administration Memberships Frankfort Park District manages the registration – and paperwork Volunteers continue to assist with other tasks such – as event planning, website, newsletter Frankfort Park District January 2009
  • 57. Contact Us Jeff Boubelik, Executive Director, Frankfort Parks, 815-469-9400 Phil Simmons, Operation Playground/ Frankfort Bark Park, 708-226-5418 Kathy Tinker, Operation Playground/ Frankfort Bark Park, 815-464-1711 Frankfort Park District January 2009
  • 58. Thank You “A tired dog is a happy dog” Frankfort Park District January 2009