Presentation regarding band promotion of a new album.

1. Paramore- Brand New Eyes. Album Release I am looking at the Album release of Brand New Eyes by Paramore. Brand New Eyes is the third album to be released by Paramore, an Alternative pop-punk band from America. It was released through the record label Fueled by Ramen on the 29 th of September. Band Background- After the release of Riot! The band revealed to having ‘internal issues’, leading to much speculation regarding the future of Paramore, this was coupled by a week of cancelled shows and a range of rumours revealed regarding certain members of the band. It did not take long for the band to realise what the band had was something special and their problems were resolved and put behind them; many issues regarded the personal growth of the members and the band, "were all growing up, and sometimes, when you're growing up, you're not always growing together". More issues were revealed relating to the writing process of Brand New Eyes, these problems were aired in a blog by Hayley Williams, the lead singer- it related to meeting expectations and exceeding the success of Riot!

4. Paramore.net This is Paramores official website, it has many different aspects in the site of which definitely helps with the marketing of the latest release of Brand New Eyes, the feature of the blog includes posts from band members and people behind the scenes in the record label, with updates on the bands whereabouts, tours, general information and a lot of promotion behind the new album. This idea is effective as people who are interested in the band would love to hear from the bands perspective and their own opinions, making it a great place to plug the new album, this is the same with the bands own personal twitter pages (the website features an RRS feed from their own personal twitters). Also the video feature gives you the chance to see the bands own reactions and before they go on stage, it gives you that extra behind-the-scenes aspect. With all of the features on the website it also creates a community, where you can create your own profile, join the fan club and talk about the new album with other Paramore fans- a brilliant feature as it builds a society behind the band. There is a photo gallery, discography, list of shows, fan club, store and global facilities, this reaches out to a huge audience and demographic. This site also has convergence between retail, with the opportunity to buy merchandise and you can buy the brand new album on the site.

6. Spotify. Spotify is a live music streaming service and leading up to the release of the album the single Ignorance was posted on spotify. The album Brand New Eyes was uploaded virtually straight away after the release of the album, meaning people had the chance to stream the album. http:// www.last.fm/music/Paramore Last FM. Last FM gives you the chance to view videos of live performances of the latest tracks from the album, it has played a part in publicity as it shows the new tracks and provides a biography about the band with information regarding the latest album release. Live Streaming.

7. Online Shops/Downloads. The album is available to purchase in a range of stores online, especially huge stores such as iTunes, Amazon and HMV. The chance to pre-order the album was also possible on some websites; this helps build up to the album as people have the chance to almost count down to the release date of the album. Some other websites have online stores where the music is available to download; this is very important as it is a part of the new digital age and encourages more people to download legally. As well as online stores, the albums are available to purchase in shops such as HMV- music is widely downloaded online in today's world, meaning it can be distributed to a wider range of people- you can literally purchase the album from anywhere, in digital form, or have the product sent to your home.

8. Paramore Promos in the lead up to Brand New Eyes, posted 10 th July 2009; this was just some of the initial promotional work that started months before the release to start to build up hype relating to the album .

13. Paramore had an interview on Radio One about their new album and the turbulence within the band. The interview is part of the promotion behind the new album Brand New Eyes, they then went on to play their new song ‘Ignorance’ and cover Kings Of Leon ‘Use Somebody’. Radio coverage is a huge part of promoting a new single/album, this means that the release gets airplay reaching out to a potentially larger demographic and mainly becoming familiar. The use of the radio interview gives you an insight into the band and it’s a real chance for the band to be heard; for the audience that doesn’t know of Paramore, they would only have their sound and personality to go by, of which I think can be another way of drawing in a new audience, it shows another depth to the band. The use of Live Lounge even gives the band a bigger chance to show what they are made of, using their talents and giving a brilliant live performance. The idea of covering a song also gives the band the chance to show their own creativity and musicality, adding their own style to a already popular song.

14. 4Music Favorites- Paramore. 1 st Part of the interview, talking about problems as a band, Brand New Eyes and the writing process of ‘Ignorance’.

15. Paramore Interview- Myspace music feed, Brand New Eyes. The use of social networking sites is so important due to the target audience of which they are reaching out to. MySpace is a huge part of a band and their promotion as they have the potential to reach a huge demographic.

16. MTV Unplugged. MTV unplugged is a huge part of promoting the new tracks as it gives the band a chance to show their live performance and simply play their new content, further increasing play time and getting a chance to show the bands own personal growth, it gives them their chance to show the emotion and how they feel about the new record and also more coverage. This is very important as this range of coverage and performances that the band is getting to participate in, helps to communicate strength and add more impact to the album. By pushing these public appearances and interviews, it means that the band gets a chance to really talk about what the new album means to them, it also really promotes the album.

17. . Interview About Brand New Eyes- Australia Coverage, the fact that coverage is taking place abroad, it really emphasises the idea of coverage that this new album is getting globally- this helps to show how popular this band is, as people all around the world are interested in speaking with the band about the new album. By doing coverage globally, it helps to promote Brand New Eyes in other countries, reaching out to other audiences and adding much more ambition.

18. Banners/ Advertisements. Here are a range of adverts that I found on the Paramore website and Myspace, they all share the same colour palette, keeping the black, yellow and white in common, making it recognisable. The logo is also repeated imagery, of which is very important as it is the artwork for the album cover- this helps to add publicity and make sure that the album cover is memorable.

19. Promotional Photoshoots. Promotional photo shoots are always a good way to help kick start any campaign- an image can tell a story or convey a mood/theme/emotion. I love the way it can recreate a band through the use of styling, set design and body language of the band- here it is very effective as a cute and homely feel is conveyed, it has quite a sense of femininity, however a state of calm and almost solemnity seems to be present, all members seem almost unreal, it is almost like a series of waxworks- this contrasts from the set design and idea of being at home, it seems like a sense of loss is there. These ideas could reflect the bands past or a sense of tranquillity, however it could suggest unity and a fresh start. Images are so important as the status of the members are shown; it helps to show who the front person is and also shows the personality of the band- images give them a chance to show themselves how they want to be seen or represented. Again representation is key and it is obviously a huge part of the marketing and promotion behind the launch of a new album.

22. Magazine Covers . ALTERNATIVE PRESS. Magazine shoots and interviews can be a very effective way to draw more attention to the release of the new album- by using the front cover and creating an interesting story, it can immediately draw In the audience, especially for fans of the band. Taking the cover of a magazine usually suggests the bands power and success and also signifies that the magazine contains a substantial amount of content relating to the band. Alternative Press is an American music magazine, it ultimately focuses on pop punk, indie, rock, ska, hardcore and alternative rock- this magazine provides the readers with interviews, photos, reviews and a range of content to reach your musical needs. This cover relates to the ‘comeback’ of Paramore and presents them dressed as a bowling team- this creates quite a fun image of the band as they aren't being seen as a totally serious band, of which contrasts to the nature of the content. This magazine cover helps to promote the band and puts them back into the music scene after having a break. This magazine is available internationally meaning it doesn’t just reach an American audience; it is available in the UK.

24. KERRANG! Kerrang! is probably one of the most well known rock music magazines here in the UK, making it one of the most important magazines to feature on the front cover for the promotion of the new album. Kerrang! Reaches out to a large audience as it very well known and covers a wide range of sub genres within the rock music industry. Kerrang! Is also a brilliant example of convergence within the music industry, this is quite important here as it means that Paramore get a chance to cover a wider range of media- Kerrang! Radio and Kerrang! TV, this is all very useful within the promotional campaign. Being on the cover of Kerrang! Also creates more publicity and raises the bands profile, I love the way that the band has been photographed here, it is very different and unique and draws you in to the magazine- it creates a distinctive attitude and message relating to the band, I think this draws you in more as it intrigues.

25. Merchandise Merchandise is another way of promoting the new album, as you can see the imagery and colour schemes from the album artwork has been used, although alterations have been made so that it is not such a huge resemblance with the album cover, however the link is very strong and is another way of advertising and promoting the album. Merch is used as a way for the fans to show others the band they love, it’s a form of self expression, and a way to spread the word, it helps to raise awareness- ‘Brand Interest’. As well as this, it is a part of fashion and is used to fit in with certain trends and genres- this is important to reaching out to the target audience. Some band merchandise is given out as freebies in order to help promote; usually pins and stickers are given away at shows or by the record label. As an established band, Paramore is already very recognisable, however using merchandise, it definitely helps to spread the word and build up hype around the new album and to make those who are not as well acquainted with the band, know about the new album release- it helps to reinvent them.

28. TOUR Brand New Eyes Tour. The official set list of the tour... Intro Ignorance I Caught Myself That's What You Get Looking Up Emergency crushcrushcrush Turn It Off Here We Go Again Careful Conspiracy Where The Lines Overlap Decode Miracle Outro Encore: Misguided Ghosts Misery Business Brick By Boring Brick Here is a poster of the US tour publication, it is quite different as it has a subtlety in comparison to the very ‘in-your-face’ marketing campaign that has surrounded Brand New Eyes. The logo and album name is very small in the right hand corner- this is almost alike a reminder of the album that is touring, assuming that the target audience already knows about the album.