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Target Market Questionnaire
1. Target Market questionnaire
I am making a music magazine based on the genre, rock and indie. You are someone who I consider
to have an interest in this type of genre. It would be very helpful for my research if your complete this
questionnaire.
1. Gender:
Male
Female
2. Age:
10 – 15
16 – 20
21 – 25
26
3. Branching from the rock and indie genre, what type of genre do you sway to? You can pick
more than one
Punk
Pop
Alternative
Emo
Indie
Electronic
Hardcore
Other
None
4. What attracts you to a magazine?
2. Looks (colour scheme,
font used, layout etc.)
Cost
The band featured on it
All of above
Other
5. What existing music magazines do you read?
Kerrang! (weekly)
NME (weekly)
Mojo (monthly)
Rock Sound (monthly)
Other
None
6. How frequently do you want each issue to be published?
Weekly
Fortnightly
Monthly
Other
7. How much would you pay for a music magazine?
3. 99p or less
£1 - £1.99
£2 - £2.99
£3 - £3.99
£4.00
8. What type of articles would you like to read when purchasing a music magazine?
Interviews
Gig reviews
Upcoming gigs
Big news about bands (i.e. split
ups, new albums etc)
New signed bands to listen to
Other – please state below
9. What would you like the font of the masthead (magazine title) to be?
28 Days later
Black casper
Laundromat 1967
sidewalk
Neoretrodraw
4. 10. What would you like the font of the cover lines to be?
Caviar dreams
Champagne &
Limousines
Daniel
Romance Fatal Serif
Times New Yorker
Impact label
11. What colour scheme would you like for a music magazine?
Masthead – RED
Cover lines – YELLOW
Text – WHITE
Masthead – ELECTRIC BLUE
Cover lines – HOT PINK
Text - BLACK
Masthead – WHITE
Cover lines – RED
Text – BLACK
Masthead – RED
Cover lines – BLUE
Text – GREEN
Masthead – BLACK
Cover lines – RED
Text – YELLOW