SlideShare uma empresa Scribd logo

Product & Pricing Strategies

•Transferir como PPT, PDF•
•
G
guest082e19

This presentation helps the beginner to build insight about the 2P's (Price & Product) out of the 4 Marketing P's (which are Product, Price, Place, & Promotion)

Negócios
1 de 72
Product & Pricing Strategies By Ashraf Ayoub 31 st Mar’09 References: Business Today Book, 10 th Edition by M.Mescon . C.Bovee. J.Thill
Developing Product Strategies
[object Object],[object Object],[object Object],[object Object],[object Object]
Tangible & Intangible Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product Continuum Products contain both tangible & Intangible components; predominantly tangible products are categorized as goods. Whereas predominantly intangible products are categorized as service Tangible Dominant Intangible Dominant GOODS IDEAL SERVICES Education Automobile Fast Food Cruise Consulting Insurance Salt Shoes VCR
Consumer Products Classification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Products Categories ,[object Object],[object Object]
Organizational Products Classification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product Life Cycle most products & product categories move through a life cycle similar to the one represented by the curve in this diagram. However, the duration of each stage varies widely from product to product Sales Volume (units) Introduction Growth Maturity Decline Sales Time 0 Profits Internet VCR Cassette tapes DVD players
Product Life Cycle (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction Stage Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Growth Stage Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maturity Stage Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Decline Stage Characteristics ,[object Object],[object Object],[object Object],[object Object]
New Product Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Process Development Process for every hundred ideas generated, only one or two salable products may emerge from the lengthy & expensive process of product development 1 idea commercialization Test Marketing Prototype Development Business Analysis Screening of Ideas 1 00 ideas
Idea generation ,[object Object],[object Object]
Idea screening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prototype Development ,[object Object],[object Object],[object Object],[object Object],[object Object]
Test Marketing ,[object Object],[object Object],[object Object]
Commercialization (Product Launch) ,[object Object],[object Object],[object Object],[object Object]
Brand Manager ,[object Object]
Product-Line & Product-Mix decisions ,[object Object],[object Object],[object Object]
Dimension Of Product Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Line Expansion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Positioning Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Major Positioning Errors ,[object Object],[object Object],[object Object]
Product Strategies For International Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Standardized Product ,[object Object]
Customize product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Brand & Packaging Strategies
Developing Brand & Packaging Strategies ,[object Object],[object Object],[object Object]
Developing Brand & Packaging Strategies (cont.) ,[object Object],[object Object],[object Object]
License ,[object Object]
Winning At The Name Game ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Winning At The Name Game (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand categories ,[object Object],[object Object],[object Object],[object Object]
Brand Equity & Loyalty ,[object Object],[object Object],[object Object],[object Object]
Degrees Of Brand Loyalty ,[object Object],[object Object],[object Object]
Approached To Build Brands ,[object Object],[object Object],[object Object]
Family Branding ,[object Object]
Brand Name Stretching ,[object Object],[object Object],[object Object],[object Object]
Co-branding ,[object Object],[object Object],[object Object]
Packaging & Labeling Your Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Labeling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Universal Product Codes (Upcs) ,[object Object]
Developing Pricing Strategies
Developing Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Break-even Analysis ,[object Object],[object Object],[object Object],[object Object]
Break Even Analysis (cont.) ,[object Object],[object Object],[object Object],[object Object]
Break-even Point ,[object Object],[object Object],[object Object]
Factors Affecting Pricing Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Influenced By: ,[object Object],[object Object],[object Object],[object Object]
Price & Marketing objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price & Government regulations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing & Consumer perceptions ,[object Object],[object Object],[object Object],[object Object]
Pricing & Consumer demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price elasticity ,[object Object],[object Object]
Pricing Methods ,[object Object],[object Object],[object Object]
Cost-based Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Priced-based Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price Skimming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Penetration Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price Adjustment Strategies ,[object Object],[object Object],[object Object]
Price Discounts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bundling ,[object Object],[object Object],[object Object]
Dynamic Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recomendados

Managing Marketing channel
Managing Marketing channelManaging Marketing channel
Managing Marketing channelAnshuman Singh
 
Product mix ppt
Product mix pptProduct mix ppt
Product mix pptPravesh Shah
 
Market Segmentation PPT
Market Segmentation PPTMarket Segmentation PPT
Market Segmentation PPTDr. Durgaprasad Navulla
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGVIRUPAKSHA GOUD
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning ProcessSushant Murarka
 
Brand positioning and identification
Brand positioning and identificationBrand positioning and identification
Brand positioning and identificationFour Points by Sheraton
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningDaniel Gibson
 
Relationship marketing
Relationship marketingRelationship marketing
Relationship marketingdeepu2000
 

Recomendados

Managing Marketing channel
Managing Marketing channelManaging Marketing channel
Managing Marketing channelAnshuman Singh
 
Product mix ppt
Product mix pptProduct mix ppt
Product mix pptPravesh Shah
 
Market Segmentation PPT
Market Segmentation PPTMarket Segmentation PPT
Market Segmentation PPTDr. Durgaprasad Navulla
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGVIRUPAKSHA GOUD
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning ProcessSushant Murarka
 
Brand positioning and identification
Brand positioning and identificationBrand positioning and identification
Brand positioning and identificationFour Points by Sheraton
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningDaniel Gibson
 
Relationship marketing
Relationship marketingRelationship marketing
Relationship marketingdeepu2000
 
Product
ProductProduct
ProductSagar Gadekar
 
Retail Marketing Management - Marketing Mix
Retail Marketing Management - Marketing MixRetail Marketing Management - Marketing Mix
Retail Marketing Management - Marketing MixNavin Raj Saroj
 
Channel Management Decisions
Channel Management DecisionsChannel Management Decisions
Channel Management DecisionsSameer Mathur
 
Principles of marketing
Principles of marketing Principles of marketing
Principles of marketing Mehwish Kiran
 
The Product Concept
The Product ConceptThe Product Concept
The Product ConceptAshish Awasthi
 
Promotion decision ppt
Promotion decision pptPromotion decision ppt
Promotion decision pptvincent konadu
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing EnvironmentMahmudul Hasan
 
Approaches to marketing @ mba ppt
Approaches to marketing @ mba pptApproaches to marketing @ mba ppt
Approaches to marketing @ mba pptBabasab Patil
 
Market segmentation presentation
Market segmentation presentationMarket segmentation presentation
Market segmentation presentationAmol Salve
 
Product
ProductProduct
Productabhinandnandakumar
 
Marketing planning
Marketing planningMarketing planning
Marketing planningvishal patel
 
Process of personal selling
Process of personal sellingProcess of personal selling
Process of personal sellingSMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
 
Product line decisions & Product Life Cycle
Product line decisions & Product Life CycleProduct line decisions & Product Life Cycle
Product line decisions & Product Life CycleManu Antony
 
Retailing
RetailingRetailing
RetailingSagar Gadekar
 
Channels of distribution
Channels of distributionChannels of distribution
Channels of distributionByju Antony
 
Product and brand management ppt
Product and brand management pptProduct and brand management ppt
Product and brand management pptMukku Jakkaraiah
 
Distribution Channel/Marketing Channels by Amitabh Mishra
Distribution Channel/Marketing Channels by Amitabh MishraDistribution Channel/Marketing Channels by Amitabh Mishra
Distribution Channel/Marketing Channels by Amitabh MishraDr. Amitabh Mishra
 
Marketing mix and 4 p's
Marketing mix and 4 p's Marketing mix and 4 p's
Marketing mix and 4 p's Ahmad Idrees
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningMehmet Cihangir
 
Channels of distribution
Channels of distributionChannels of distribution
Channels of distributionRaveena Kaushal
 
Pricing Ppt
Pricing PptPricing Ppt
Pricing Pptsid30
 
Pricing Strategy
Pricing StrategyPricing Strategy
Pricing StrategyEyya Ahmed
 

Mais conteúdo relacionado

Mais procurados

Retail Marketing Management - Marketing Mix
Retail Marketing Management - Marketing MixRetail Marketing Management - Marketing Mix
Retail Marketing Management - Marketing MixNavin Raj Saroj
 
Channel Management Decisions
Channel Management DecisionsChannel Management Decisions
Channel Management DecisionsSameer Mathur
 
Principles of marketing
Principles of marketing Principles of marketing
Principles of marketing Mehwish Kiran
 
Promotion decision ppt
Promotion decision pptPromotion decision ppt
Promotion decision pptvincent konadu
 
Approaches to marketing @ mba ppt
Approaches to marketing @ mba pptApproaches to marketing @ mba ppt
Approaches to marketing @ mba pptBabasab Patil
 
Market segmentation presentation
Market segmentation presentationMarket segmentation presentation
Market segmentation presentationAmol Salve
 
Marketing planning
Marketing planningMarketing planning
Marketing planningvishal patel
 
Product line decisions & Product Life Cycle
Product line decisions & Product Life CycleProduct line decisions & Product Life Cycle
Product line decisions & Product Life CycleManu Antony
 
Channels of distribution
Channels of distributionChannels of distribution
Channels of distributionByju Antony
 
Product and brand management ppt
Product and brand management pptProduct and brand management ppt
Product and brand management pptMukku Jakkaraiah
 
Distribution Channel/Marketing Channels by Amitabh Mishra
Distribution Channel/Marketing Channels by Amitabh MishraDistribution Channel/Marketing Channels by Amitabh Mishra
Distribution Channel/Marketing Channels by Amitabh MishraDr. Amitabh Mishra
 
Marketing mix and 4 p's
Marketing mix and 4 p's Marketing mix and 4 p's
Marketing mix and 4 p's Ahmad Idrees
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningMehmet Cihangir
 
Channels of distribution
Channels of distributionChannels of distribution
Channels of distributionRaveena Kaushal
 

Mais procurados (20)

Product
ProductProduct
Product
 
Retail Marketing Management - Marketing Mix
Retail Marketing Management - Marketing MixRetail Marketing Management - Marketing Mix
Retail Marketing Management - Marketing Mix
 
Channel Management Decisions
Channel Management DecisionsChannel Management Decisions
Channel Management Decisions
 
Principles of marketing
Principles of marketing Principles of marketing
Principles of marketing
 
The Product Concept
The Product ConceptThe Product Concept
The Product Concept
 
Promotion decision ppt
Promotion decision pptPromotion decision ppt
Promotion decision ppt
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environment
 
Approaches to marketing @ mba ppt
Approaches to marketing @ mba pptApproaches to marketing @ mba ppt
Approaches to marketing @ mba ppt
 
Market segmentation presentation
Market segmentation presentationMarket segmentation presentation
Market segmentation presentation
 
Product
ProductProduct
Product
 
Marketing planning
Marketing planningMarketing planning
Marketing planning
 
Process of personal selling
Process of personal sellingProcess of personal selling
Process of personal selling
 
Product line decisions & Product Life Cycle
Product line decisions & Product Life CycleProduct line decisions & Product Life Cycle
Product line decisions & Product Life Cycle
 
Retailing
RetailingRetailing
Retailing
 
Channels of distribution
Channels of distributionChannels of distribution
Channels of distribution
 
Product and brand management ppt
Product and brand management pptProduct and brand management ppt
Product and brand management ppt
 
Distribution Channel/Marketing Channels by Amitabh Mishra
Distribution Channel/Marketing Channels by Amitabh MishraDistribution Channel/Marketing Channels by Amitabh Mishra
Distribution Channel/Marketing Channels by Amitabh Mishra
 
Marketing mix and 4 p's
Marketing mix and 4 p's Marketing mix and 4 p's
Marketing mix and 4 p's
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning
 
Channels of distribution
Channels of distributionChannels of distribution
Channels of distribution
 

Destaque

Pricing Ppt
Pricing PptPricing Ppt
Pricing Pptsid30
 
Pricing Strategy
Pricing StrategyPricing Strategy
Pricing StrategyEyya Ahmed
 
Cost Savings Presentation May 2012
Cost Savings Presentation May 2012Cost Savings Presentation May 2012
Cost Savings Presentation May 2012ParryMurphy
 
Cost control and reduction
Cost control and reductionCost control and reduction
Cost control and reductionShri Theja
 
Classification Of Product
Classification Of ProductClassification Of Product
Classification Of ProductGOEL'S WORLD
 
COST BASED PRICING
COST BASED PRICINGCOST BASED PRICING
COST BASED PRICINGAnu Sree
 
Product mix and product line
Product mix and product lineProduct mix and product line
Product mix and product lineManinder Sohal
 
Pricing product-pricing-strategies
Pricing product-pricing-strategiesPricing product-pricing-strategies
Pricing product-pricing-strategiespavithragiri
 
Pricing Strategy ppt
Pricing Strategy pptPricing Strategy ppt
Pricing Strategy pptFahad Ali
 
Marketing strategies
Marketing strategiesMarketing strategies
Marketing strategiesmarketpedia_k
 
Product decisions
Product decisionsProduct decisions
Product decisionsLuv Khanna
 
Pricing Strategies
Pricing StrategiesPricing Strategies
Pricing Strategiesramyasn16
 
PPT on pricing strategies
PPT on pricing strategiesPPT on pricing strategies
PPT on pricing strategiesITC Limited
 
Pricing methods..
Pricing methods..Pricing methods..
Pricing methods..Sujith Nair
 

Destaque (20)

Pricing Ppt
Pricing PptPricing Ppt
Pricing Ppt
 
Pricing Strategy
Pricing StrategyPricing Strategy
Pricing Strategy
 
Cost Savings Presentation May 2012
Cost Savings Presentation May 2012Cost Savings Presentation May 2012
Cost Savings Presentation May 2012
 
Cost control and reduction
Cost control and reductionCost control and reduction
Cost control and reduction
 
Kotler pom13e instructor_11
Kotler pom13e instructor_11Kotler pom13e instructor_11
Kotler pom13e instructor_11
 
Classification Of Product
Classification Of ProductClassification Of Product
Classification Of Product
 
COST BASED PRICING
COST BASED PRICINGCOST BASED PRICING
COST BASED PRICING
 
Drug allergy: Principles and Updates
Drug allergy: Principles and UpdatesDrug allergy: Principles and Updates
Drug allergy: Principles and Updates
 
Product line pricing
Product line pricingProduct line pricing
Product line pricing
 
Product mix and product line
Product mix and product lineProduct mix and product line
Product mix and product line
 
Triple bottom line
Triple bottom lineTriple bottom line
Triple bottom line
 
Pricing product-pricing-strategies
Pricing product-pricing-strategiesPricing product-pricing-strategies
Pricing product-pricing-strategies
 
Pricing Strategy ppt
Pricing Strategy pptPricing Strategy ppt
Pricing Strategy ppt
 
Marketing strategies
Marketing strategiesMarketing strategies
Marketing strategies
 
Product decisions
Product decisionsProduct decisions
Product decisions
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategies
 
Product mix strategies
Product mix strategiesProduct mix strategies
Product mix strategies
 
Pricing Strategies
Pricing StrategiesPricing Strategies
Pricing Strategies
 
PPT on pricing strategies
PPT on pricing strategiesPPT on pricing strategies
PPT on pricing strategies
 
Pricing methods..
Pricing methods..Pricing methods..
Pricing methods..
 

Semelhante a Product & Pricing Strategies

Product and brand managment
Product and brand managmentProduct and brand managment
Product and brand managmentHamid Hussain
 
Essentials Of Marketing
Essentials Of MarketingEssentials Of Marketing
Essentials Of Marketingkkjjkevin03
 
MBA MM_Unit 3.ppt
MBA MM_Unit 3.pptMBA MM_Unit 3.ppt
MBA MM_Unit 3.pptSumit Kumar
 
Chp 3 the business of product management
Chp 3 the business of product managementChp 3 the business of product management
Chp 3 the business of product managementcheqala5626
 
Product And Brand Management
Product And Brand ManagementProduct And Brand Management
Product And Brand Managementgarunkumarg
 
Product and brand management
Product and brand managementProduct and brand management
Product and brand managementgauravpande
 
Product and brand management
Product and brand managementProduct and brand management
Product and brand managementHiren Mehta
 
Product and brand management ppt @ bec doms 2009
Product and brand management ppt @ bec doms 2009Product and brand management ppt @ bec doms 2009
Product and brand management ppt @ bec doms 2009Babasab Patil
 
M9 l2 Factors That Contribute to the Selection of Products and Services
M9 l2 Factors That Contribute to the Selection of Products and ServicesM9 l2 Factors That Contribute to the Selection of Products and Services
M9 l2 Factors That Contribute to the Selection of Products and ServicesNCVPS
 
Product And Product Lines 8
Product And Product Lines 8Product And Product Lines 8
Product And Product Lines 8rajesh panda
 
Marketing management Unit 2
Marketing management Unit 2Marketing management Unit 2
Marketing management Unit 2Himanshu Dutt
 
Creating innovative products
Creating innovative productsCreating innovative products
Creating innovative productsboladale kolade
 
2. Product & Branding Nov 2008
2. Product & Branding Nov 20082. Product & Branding Nov 2008
2. Product & Branding Nov 2008RobbieA
 
Product and brand management – its interdependence Rahul Mishra HPGD/JL15/3197
Product and brand management – its interdependence Rahul Mishra HPGD/JL15/3197Product and brand management – its interdependence Rahul Mishra HPGD/JL15/3197
Product and brand management – its interdependence Rahul Mishra HPGD/JL15/3197Rahul Mishra
 
Module 3 PRODUCT & PRICING DECISIONS.ppt
Module 3 PRODUCT & PRICING DECISIONS.pptModule 3 PRODUCT & PRICING DECISIONS.ppt
Module 3 PRODUCT & PRICING DECISIONS.pptARoohSNgh
 
Developing, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life CycleDeveloping, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life CycleSumit Pradhan
 

Semelhante a Product & Pricing Strategies (20)

Product and brand managment
Product and brand managmentProduct and brand managment
Product and brand managment
 
Essentials Of Marketing
Essentials Of MarketingEssentials Of Marketing
Essentials Of Marketing
 
MBA MM_Unit 3.ppt
MBA MM_Unit 3.pptMBA MM_Unit 3.ppt
MBA MM_Unit 3.ppt
 
Chp 3 the business of product management
Chp 3 the business of product managementChp 3 the business of product management
Chp 3 the business of product management
 
Product And Brand Management
Product And Brand ManagementProduct And Brand Management
Product And Brand Management
 
Product and brand management
Product and brand managementProduct and brand management
Product and brand management
 
Mkt08
Mkt08Mkt08
Mkt08
 
Mkt08
Mkt08Mkt08
Mkt08
 
Product and brand management
Product and brand managementProduct and brand management
Product and brand management
 
Product and brand management ppt @ bec doms 2009
Product and brand management ppt @ bec doms 2009Product and brand management ppt @ bec doms 2009
Product and brand management ppt @ bec doms 2009
 
Product
ProductProduct
Product
 
M9 l2 Factors That Contribute to the Selection of Products and Services
M9 l2 Factors That Contribute to the Selection of Products and ServicesM9 l2 Factors That Contribute to the Selection of Products and Services
M9 l2 Factors That Contribute to the Selection of Products and Services
 
Product And Product Lines 8
Product And Product Lines 8Product And Product Lines 8
Product And Product Lines 8
 
Marketing management Unit 2
Marketing management Unit 2Marketing management Unit 2
Marketing management Unit 2
 
Creating innovative products
Creating innovative productsCreating innovative products
Creating innovative products
 
2. Product & Branding Nov 2008
2. Product & Branding Nov 20082. Product & Branding Nov 2008
2. Product & Branding Nov 2008
 
Product and brand management – its interdependence Rahul Mishra HPGD/JL15/3197
Product and brand management – its interdependence Rahul Mishra HPGD/JL15/3197Product and brand management – its interdependence Rahul Mishra HPGD/JL15/3197
Product and brand management – its interdependence Rahul Mishra HPGD/JL15/3197
 
Module 3 PRODUCT & PRICING DECISIONS.ppt
Module 3 PRODUCT & PRICING DECISIONS.pptModule 3 PRODUCT & PRICING DECISIONS.ppt
Module 3 PRODUCT & PRICING DECISIONS.ppt
 
Ch 05
Ch 05Ch 05
Ch 05
 
Developing, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life CycleDeveloping, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life Cycle
 

Último

Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030tarushabhavsar
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance managementVaishnaviGunji
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingNauman Safdar
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified Binance Account
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challengeshemanthkumar470700
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 

Último (20)

Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 

Product & Pricing Strategies

  • 1. Product & Pricing Strategies By Ashraf Ayoub 31 st Mar’09 References: Business Today Book, 10 th Edition by M.Mescon . C.Bovee. J.Thill
  • 3.
  • 4.
  • 5. The Product Continuum Products contain both tangible & Intangible components; predominantly tangible products are categorized as goods. Whereas predominantly intangible products are categorized as service Tangible Dominant Intangible Dominant GOODS IDEAL SERVICES Education Automobile Fast Food Cruise Consulting Insurance Salt Shoes VCR
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. The Product Life Cycle most products & product categories move through a life cycle similar to the one represented by the curve in this diagram. However, the duration of each stage varies widely from product to product Sales Volume (units) Introduction Growth Maturity Decline Sales Time 0 Profits Internet VCR Cassette tapes DVD players
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Process Development Process for every hundred ideas generated, only one or two salable products may emerge from the lengthy & expensive process of product development 1 idea commercialization Test Marketing Prototype Development Business Analysis Screening of Ideas 1 00 ideas
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. Developing Brand & Packaging Strategies
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.