Real time experiences are about to rewrite the complete dramaturgy of touristic events and travel reporting. Günter Exel (www.TravelLive.cc) points out the latest trends in live reporting through Twitter, Facebook, Google Plus & Co and provides best practice examples how touristic destinations, marketers, communicators or anyone who has some immediate experiences to share might incorporate multimedia and real time content in storytelling. This Keynote was held on January 23rd, 2013 on the occasion of ENTER 2013, the world's leading eTourism conference in Innsbruck, Austria. DEUTSCHE VERSION: Echtzeit-Erlebnisse verändern die gesamte Dramaturgie der Reiseberichterstattung – aber auch der Inszenierung des touristischen Produktes. In meiner Keynote auf der ENTER 2013 in Innsbruck stellte ich die neuesten Entwicklungen in der Live-Berichterstattung via Social Media vor. Multimedia und Echtzeit-Content sind die Stichworte: Anhand aktueller Best Practice-Beispiele aus Tourismus und Eventmanagement entwickelte ich neue Ideen und Inspirationen für touristische Destinationen, Marketer, aber auch jeden, der in seiner Kommunikation auf Live-Erlebnisse setzen möchte. LIVESTREAM-AUFZEICHNUNG DER PRÄSENTATION: http://www.guenterexel.com/2013/01/23/echtzeit-content-im-tourismus-meine-keynote-bei-der-enter-2013-in-innsbruck/

1. Immediate Experiences: New Ideas
for Real Time Content in Tourism
Günter Exel
günter exel | text | konzept | presse | web
Wördern, Austria
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 1

2. Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 2

3. Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 3

4. This is happening right now …
… on www.j.mp/enter2013live … or any website!
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 4

5. Real Time Content in Tourism
Twitter – the
perfect tool for live
impressions:
• Touristic events
• Conferences
• Trade fairs
• Travel reports –
like @TravelLiveCC
Fotos: TravelLive.cc
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 5

6. Real Time Content in Tourism
Storify – a tool to keep real
time impressions alive:
Embed multimedia content:
• Tweets
• Photos
• Videos (Telly, YouTube etc.)
• Podcasts (AudioBoo)
• Presentations (SlideShare)
• Google Maps
• Links
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 6

7. Sounds Fine, but … Why should we
use Real Time Content in Tourism?
Let me tell you some stories …
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 7

8. Live Impressions: Jordan 2011
January 2011:
The Arab
Revolution
Foto: Wikimedia Commons/Rashad
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 8

9. Live Impressions: Jordan 2011
VisitJordan recorded
interviews with
tourists, published
them on YouTube
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 9

10. Live Impressions: Jordan 2011
VisitJordan invited
journalists and 16
bloggers
Fotos: downtowntraveller.com/Leslie Koch
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 10

11. Live Impressions: Jordan 2011
Real time report
#JordanLive:
• Blog
• Tweets
• Pictures
• Videos
• Podcasts
Fotos: TravelLive.cc
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 11

12. Live Impressions: #truegreece 2012
July 2012:
Greece in crisis
Fotos: Wikimedia Commons/Kotsolis, Ggia
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 12

13. Live Impressions: #truegreece 2012
See for yourself … feel for yourself
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 13

14. Live Impressions: #truegreece 2012
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 14

15. Live Impressions: #truegreece 2012
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 15

16. Live Impressions: #truegreece 2012
#KretaLive:
• Tweets
• Photos
• Videos
• Podcast
interviews
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 16

17. Content Syndication: Twitter
„http:“ missing!!!
Content Syndication 1:
twitter.com real time widget
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 17

18. Content Syndication: Storify
Content
Syndication 2:
storify.com
widget on
TravelLive.cc
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 18

19. Content Syndication: Embed Codes
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 19

20. Content Syndication: Branding
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 20

21. Content Syndication: Newsroom/Blog
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 21

22. Real Time Report: DMO Website
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 22

23. Real Time Report: Livestream & Feed
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 23

24. Your Takeaway:
Live Impressions in Tourism
Where to find your
live reporters …?
They are
out there!
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 24

25. Live Impressions in Tourism: #twitski
Homebase of
Social Ski
Freaks. Online-
Offline-Online.
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 25

26. Live Impressions in Tourism: #twitski
„We are
proud
skiing with
the
Oberstdorf
Journal
Team this
week!“
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 26

27. Live Impressions in Tourism: #twitski
The Kästle
MX88/188 has
bloody sharp
edges …
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 27

28. Live Impressions in Tourism: #twitski
Content about
skiing on:
• Twitter
• Facebook
• YouTube
But … no
curation!
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 28

29. Live Impressions: Bergscout Challenge
Fotos: das-hoechste.de
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 29

30. Live Impressions: Bergscout Challenge
Challengers
post on:
• Blog
• Facebook
• Twitter
• Instagram
• Vimeo
•…
Fotos: herrseitz.de
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 30

31. Live Impressions: Bergscout Challenge
Supporters post their
impressions, dedicate
them to a challenger
– and have a chance
to win
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 31

32. Live Impressions: Bergscout Challenge
• Social Media Curation
from Instagram, Flickr,
YouTube, Twitter
• Forget Facebook!
• No livestream archive
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 32

33. Live Impressions: Bergscout Challenge
Foto: tourismuszukunft.de
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 33

34. Live Impressions: Social Meetups
Social Meetups, Twitterwalls:
Reaching out to the digital
community
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 34

35. Live Impressions: Events & Conferences
The ENTER, two
years ago …
Live report from
the Austrian
eTourism Day
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 35

36. Live means … Interactive!
Foto: @wiblatt_live
Interactive Experiences:
„Mister Web“ at Austrian #eday12
• Live report on Twitter
• Collecting comments on Twitter
• Addressing the podium
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 36

37. Live means … Interactive!
„There are no women on the podium …“
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 37

38. Live Content in Journalism
Storify – gaining
importance in journalism
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 38

39. It‘s all about …
Making Experiences come Alive!
Still… It‘s not that easy!
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 39

40. Multimedia Experiences
Making experiences come alive …
• Take pictures!
• Take videos, stream live!
• Record interviews!
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 40

41. Blogger Power
Wattmeer Wiki
www.watt-wiki.com:
Personalized regional
chronicle and travel diary
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 41

42. Live Impressions: Immediate Experiences
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 42

43. Live Impressions: Sophisticated Videos
Travel Blogger
Videos:
• Immediate …
• Experience …
• Viral
distribution
But:
• Sophisticated
Source: www.reisewerk.ch/2013/01/top-reisevideos
• Elaborate
• Not real time
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 43

44. Live Impressions: Digital Overkill?
Livestreaming the world’s
largest ship’s inauguration
ceremony for AIDAmar.
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 44

45. Live Impressions: „Digitaler Almabtrieb“
Livestreaming via
Google Hangout:
„Digitaler Almabtrieb“,
Oberstaufen
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 45

46. Improving Picture Quality
Impressions from
the same travel
trade fair on
Facebook:
Which one would
you „like“?
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 46

47. Improving Picture Quality
There‘s an app
for everything!
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 47

48. Improving Picture Quality
Mobile photo
editing on the go
– some of my
recommendations
(iOS/Android):
Snapseed
• Snapseed
• Camera +
• Instagram
• Twitter Photo
Filters
Instagram
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 48

49. Multimedia Experiences
Publish multimedia impressions to:
• Twitter, Friendfeed (real time posts)
• Facebook, Google+ (social networks)
• YouTube, Telly/Twitvid (video platforms)
• Google+ Hangouts, Ustream (livestreaming)
• Twitter, Twitpic (photo platforms)
• Instagram, Pinterest (photo communities)
• AudioBoo (audio platforms)
• Storify (content curation)
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 49

50. Above all: Provide Free Wifi!
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 50

51. Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 51

52. Thank you!
Günter Exel
www.guenterexel.com, www.TravelLive.cc
twitter.com/guenterexel facebook.com/guenterexel
twitter.com/twitt_consult gplus.to/guenterexel
twitter.com/TravelLiveCC gplus.to/TravelLive
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 52