1. SUMMER EVENT 2009
ICELAND
PRESENTATION BY
GUDJON MAR GUDJONSSON
GUDJON@MINISTRYOFIDEAS.IS

2. MINISTRY OF IDEAS
THE ICELANDIC OPPORTUNITY
INSPIRATION FOR A NEW WORLD MODEL

3. HEARTBEAT
OF THE GRASSROOT
IN INNOVATION
52 BEATS A YEAR
52 STEPS CLOSER TO THE FUTURE

4. MINISTRY OF IDEAS
NON-PROFIT
NON-POLITICAL
ALL VOLUNTARY WORK
COMMON MINDS

5. ACTIVITIES SNAPSHOTAS OF JUNE 2009
VISION OF A NATION
I AM INNOVATION
ACTIVE DEMOCRACY
PROJECT “INITATIVE”
POLICY PROPOSALS
RENAISSANCE PLAN

6. ACT
I VE
DEM VISION
OCR
ACY
PROJECT INI WEEKLY
TATIVE
OPEN
TION MEETUP
IN NOVA
I AM
15 16 17 18 19 20 21 22 23 24 25

7. AS WE ALL
THINK
WHY NOT THINK
BIG

8. The Icelandic opportunity: Inspiration for a new world model
31st March, 2009
DEAR BARACK OBAMA,
G20
To the Leaders at the G20 London Summit,
A people's movement in Iceland, the Ministry of Ideas hereby outlines to the G20 leaders an
opportunity for prototyping a sustainable world.
What level of growth is sustainable in the long term? The answer is not clear, but it is
WE HAVE A PROPOSAL
imperative that we find out. Our behavior is and has been unsustainable. The key to
understanding is to earnestly admit that we all share but one ultimate resource, our fragile
planet.
The crash of the Icelandic financial system was a clear early indicator of an unsustainable
economy and democracy. It demonstrated the vulnerability of modern political systems and
the need for clear values.
Solving the current challenges by adding new policies to an already fractured framework,
as well as injecting economic stimulants, should merely be a short-term fix, to keep the
wheels turning while getting to the root of the problem. We now know that long-term
problems are not solved with short-term solutions. The very foundations of liberty and
democracy must be revisited.
At this significant moment in time we do not just stand as nations, alliances or empires but
as citizens of a global village. We all share a dream to create and sustain prosperity for
generations to come. United by our common resources, we need a shared vision.
Iceland has a longstanding democratic and entrepreneurial heritage, with a parliament
dating back to 930. It has no military and a highly educated population of just 300
thousand. After its recent rise and fall, Iceland offers a unique opportunity in history as the
laboratory for prototyping the development of a sustainable model society in all areas,
including democracy, economy, currency and energy.
The time for action is now, while Iceland's infrastructure and financial system are being
rebooted. We invite you to take part in this exciting venture.
On behalf of the Ministry of Ideas in Iceland
The people's movement
www.ministryofideas.is
secretariat@ministryofideas.is

9. “MR. FOREIGN MINISTER
I WOULD LIKE TO MAKE A VISIT
I BELIEVE ICELAND WILL BE FIRST TO RECOVER”

10. THE 2007 VISION
GLOBAL FINANCIAL HUB

11. EXECUTION OF IDEAS

12. GENERAL ELECTRIC 327.000
ICELAND 319.756
GENERAL ELECTRIC HAS A VISION
ICELAND NEEDS A VISION

13. NATURAL RESOURCES HUMAN RESOURCES
TANGIBLE INTANGIBLE

14. MINISTRY OF IDEAS
VISION OF A NATION
PRE-ANALYSIS
FEASIBILITY STUDY
RESEARCH PURPOSE
3x CORES

15. INNOVATION
SUSTAINABILITY
SHARED
VALUES

16. INNOVATION
SUSTAINABILITY
SHARED
VALUES

17. DIFFERENT VALUES

18. INNOVATION
SUSTAINABILITY
SHARED
VALUES

19. PLANET NEEDS
US
UK

20. WE ONLY HAVE
[ STILL ]
ONE

21. OUR GLOBAL VILLAGE AT
NIGHT

22. THE ICELANDIC OPPORTUNITY
INSPIRATION
FOR A NEW
WORLD MODEL

23. INNOVATION
SUSTAINABILITY
SHARED
VALUES

24. ICELAND HAS
ENERGY

25. TINY IN POPULATION
300
THOUSANDS

26. INFRASTRUCTURE
THE BASIC PHYSICAL AND ORGANIZATIONAL
STRUCTURES NEEDED FOR THE OPERATION OF A
SOCIETY OR ENTERPRISE, OR THE SERVICES AND
FACILITIES NECESSARY FOR AN ECONOMY TO FUNCTION

27. PROTOTYPE A ON ELECTRIC CARS
PROTOTYPE B ON DATA CENTERS
PROTOTYPE C ON BATTERY CHARGING
PROTOTYPE D TRANSPORTAION BUSINESS MODEL
PROTOTYPE E ACTIVE DEMOCRATIC
PROTOTYPE F ON REALTIME CURRENCY
ALL YOU NEED
FOR A GOOD
LAB

28. THE ART OF THE POSSIBLE
TODAY
NOKIA 20 YEARS AGO

29. HOW DID WE GET TO THE
MOON?

30. WITH A SIMPLE
VISION

31. quot;...I BELIEVE THAT
THIS NATION SHOULD
COMMIT ITSELF TO
ACHIEVING THE GOAL,
BEFORE THIS DECADE
IS OUT, OF LANDING A
MAN ON THE MOON
AND RETURNING HIM
SAFELY TO THE
MAY 25TH 1961 EARTH…”

32. “MY WORK IS TO GET
A MAN TO THE MOON…”
SAID THE BOOKKEEPER AT NASA

33. US INVESTS IN SPACEPEN
CO$T MILLIONS
FISHER AG-7 SPACE PEN

34. PENCIL!

35. THE NEW ICELAND
NATURAL RESOURCES HUMAN CAPITAL

36. CAN YOUR TECHNOLOGY
SAVE THE ECONOMY?

37. MINISTRY OF IDEAS
GUDJON MAR GUDJONSSON
GUDJON@MINISTRYOFIDEAS.IS
GSM +354 820.0000
WWW.MINISTRYOFIDEAS.IS