The original presentation, as it was delivered in Open Coffee Athens Friday November 30

1. technology + innovation + support
Open Coffee Presentation
Nov 30, 2012

2. Who We Are
• Experienced international fund management team
• Deep technology and start-up experience
• Strong investment sector background
Management Team
Loukas Michael Nikos
Pilitsis Dimitropoulos Antoniou
fund investment investment
manager manager manager
Kostas Vasilis Chris Arnaud
Mallios Theoharakis Tsangos Henin

3. A Few Myths and Realities
Myths Realities
• PJ Tech Catalyst is a bank  PJ Tech Catalyst is a € 15 mn seed-stage
investment fund
 The investors in the fund are the Piraeus Bank
Group and the EIF through the JEREMIE program
 PJ Tech Catalyst is a fully-independent separate
entity
• PJ Tech Catalyst gives loans  PJ Tech Catalyst only makes equity investments of
up to € 750 k in seed companies
 No personal guarantees, no collateral – the Fund
invests directly in the company
• PJ Tech Catalyst is new to the market  The team members have all been involved with
start-ups and innovation in Greece and abroad for
several years
 PEA has been active in Greece for 3 years – it was
50% anchor investor in the original Open Fund and
has most active Taneo VC fund

4. Our Vision
The PJ Tech Catalyst team has the vision to:
Support and help shape a dynamic and
successful start-up scene in Greece
Invest in and help grow a group of promising
ICT start-ups into world class companies
Work with other market participants to develop
local talent and attract investment into Greece
3

5. Investment Strategy and Focus
Fund Strategy and Requirements What we look for
• Seed stage investment -
• Pre-revenue • Strong and committed team
• Core team assembled
• Typically 6 – 24 month old • A great business idea with clear
company competitive advantage
• Select idea stage teams
• Technology companies (ICT Sector) • Strong international growth potential
• Main operations in Greece

6. What We Offer
PJ Tech Catalyst proposes a deep partnership with investee
companies that offers:
1 Investment
• Equity investment of up to € 750 k per company
2 Deep technology management experience
3 International experience and standards for
investing and structuring the deal
4 Global network for business development, follow-
on financing and exits

7. First Steps in a Journey
Start-up financing lifecycle
Mature
Company
Idea Seed VC Financing Exit
Financing (Typically multiple (IPO, trade sale,
rounds) merger, etc)
Seed financing is one of the first
steps in a long process in building
a successful company

8. Process and Next Steps
PJ Tech Catalyst follows a straight forward 3-step investment process :
1 Understand and evaluate the team, company, and idea
2 Agree deal terms and check the company
3 Invest in and grow the company
We are actively reviewing ideas and in
discussions with companies – contact us
to start the process

9. Contact Us
Contact Details
Loukas Pilitsis
e - l.pilitsis@pjtechcatalyst.com
m - (+30) 695.847.2764
Mike Dimitropoulos Nikos Antoniou
e - m.dimitropoulos@pjtechcatalyst.com e - n.antoniou@pjtechcatalyst.com
m - (+30) 694.029.9409 m - (+30) 694.486.0931
Chris Tsangos Arnaud Henin
e - c.tsangos@pjtechcatalyst.com e - a.henin@pjtechcatalyst.com
m - (+30) 694.820.0001 m – (+30) 694.456.5087
Kostas Mallios Vasilis Theoharakis
e – k.mallios@pjtechcatalyst.com e – v.theoharakis@pjtechcatalyst.com
m – (+30) 694.593.5363

10. JEREMIE Support
Financial Support Received from the JEREMIE Facility for PJ Tech
Catalyst–
Part of the financing comes from European Regional Development Fund
(ERDF) and also national resources, as follows: The “Joint European
Resources for Micro to Medium Enterprises – (JEREMIE)” initiative is
implemented in the framework of the Sectoral Operational Programmes
“Competitiveness and Entrepreneurship” and “Digital Convergence” and
the Regional Operational Programmes “Macedonia – Thrace”, “Crete
and Aegean Islands”, “Thessaly – Continental Greece – Epirus” and
“Attica”, with the co-financing of the Hellenic Republic and the European
Union.