Social Media Basics - Facebook, Twitter, LinkedIn A customized training for South Dakota Department of Labor

1. Social Media Basics
• Facebook – Things you might now know
• Twitter – Why use it
• LinkedIn – Professionally Connected
Brought to you by Green Thumb Web Designs
www.greenthumbwebdesigns.com
Peggy Martin
Twitter @gtwebdesigns

3. Content Credit 2012 Market Place Maven

4. Facebook Things You Might Not Know
Photo Credit http:/www.flickr.com/photos/spencereholtaway/3376955055;

5. Privacy Settings
See Who Can See What – View As
Step 1
Step 2

6. OH No Hacked!!

7. Two Things To Do – Help Prevent & Fix

8. Click To Share
Album
Shared Albums
Add friends who can
contribute pictures to album

9. Who Can See
• Contributors
• Friends of Contributors
• Public

10. How to Create
1. Select Album
2.
 Click
3. Add Friend
4. Save


11. Refine Your Feed
Smart Lists
• Close Friends
• Acquaintances

12. Close Friends – Customized News Feed

13. Close Friends Tool
Speed It Up – Hidden Tool
https://www.facebook.com/friends/organize

14. Choose Who Share With

15. Create Interest Lists
to unclutter news feed
You don’t have to like the a FB page to have it in
your list. If you like the page it will show up in
your regular news feeds. Interest lists don’t
update regular feed.

16. Customized feed
based on interest

17. Block Apps From Posting To Your Feed

18. Don’t Let Apps Run Amok

19. Key Terms
Hashtag: A hashtag is a term, prefixed by the #
symbol, to mark keywords or topics in posts so
they are easily searchable.
Anyone can create their own hashtag!!
Yes they can be used in Facebook too.

20. Why Use Twitter
Photo Credit http://www.flickr.com/photos/thecampbells/5042764163/sizes/l/
20

21. * Microblogging
* Learn what is happening now

22. Why Use Twitter - News
Local
World

23. Why Use Twitter - Learn
Gardening
Golf
Hunting

24. Key Terms
Tweet: The message you send out to your
followers from your Twitter account.
Remember only 140
Characters

25. Key Terms
Handle: How you are identified on Twitter. It’s
the @ symbol, plus the name you have given
your account (@gtwebdesigns)

26. Key Terms
Following: What you do to view tweets from someone

27. Key Terms
Followers: Those people or organizations “following”
your tweets. Who want to hear what you have to say

28. Key Terms
Retweet: When you resend a tweet from
someone else.

29. Key Terms
Direct Messages “DM”: Private notes are called
(direct) messages.

30. Key Terms
Hashtag: A hashtag is a term, prefixed by
the # symbol, to mark keywords or topics
in tweets so they are easily searchable.

31. Use 2-4 #hashtags
in a tweet
#Buythis! Get my stuff! #sale today buy now
#seriously shop at my store. Are you shopping yet?!?!
Photo Credit http://www.flickr.com/photos/tonythemisfit/3895672068/sizes/l/in/photostream/

32. Anatomy of a Tweet
Name

33. Anatomy of a Tweet
username

34. Anatomy of a Tweet
Hashtag

35. Anatomy of a Tweet
Mention

36. Anatomy of a Tweet
Shortened
URL

37. Anatomy of a Tweet
Via or By

38. Anatomy of a Tweet
Reply

39. Leave room for retweet – characters left
leave at least 13-17 characters

40. Anatomy of a Tweet
Favorite

41. Reasons to Favorite a Tweet
• Bookmark for later
reading
• Way of saying
thanks
• Testimonials
http://www.flickr.com/photos/jenny8lee/4353122399/sizes/z/

42. Shorten URL
• goo.gl
• tinyurl.com
• bitly.com

44. Google Your Name – LinkedIn Profile
Most Likely To
Come up First

45. Sign up
Professional Names Only

46. Confirm Email

47. Fill in your profile
Use Key Words

48. Add Background Summary
Your chance to tell the world who you
are and what you can do.
You have 2000 characters – use them!

49. Summary – 2000 Characters
Compelling, Inte
resting
Natural
Conversation

50. Create
Create URL
URL

51. Create
Optimize Location
URL

52. Create
URL
Align Your Industry

53. Get Connected – Increase Visibility

54. Search for Connections

55. Ways to Use LinkedIn
Job Searches
Industry News
Communicate