SlideShare uma empresa Scribd logo
1 de 28
[object Object],by Gregg Towsley - WSI Turn Your Website Into A Profit Pulling Machine “ Maybe we can come up with a profit  Scaring  Scheme”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
WHY Internet Marketing
184 million bloggers 73% of active online users have read a blog YouTube has 68 million visits/month 57% have joined a social network 55% have uploaded photos FaceBook 24 million photos uploaded daily 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
Paradigm Shift 43%  seeking a local merchant to buy something offline 54%  have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING
How Do People Buy? Help People Find You!
Search Engine Optimization ,[object Object],[object Object]
Search Engine Optimization Free listings based on search criteria  Millions of possible pages
TOP 10 SEO TIPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Marketing
Paid Search Marketing ,[object Object],[object Object],[object Object]
Paid Search Marketing Millions of possible pages Paid listings in primary positions
Email Marketing ,[object Object],[object Object],[object Object]
Top 10 Email Marketing  Do’s   Don'ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Click Through Reporting  ,[object Object],[object Object],[object Object]
Three Examples
Conversion Marketing “ Virtually all web sites have a persuasive purpose. To change what people think and cause action, you need to first clarify your target outcomes and then make sure everything leads to those outcomes.” Question:   If an industry standard for conversion is 2%, what might you ask? Answer:   What am I doing that is driving 98% of my audience away? People buy with  emotion   and then use  logic  to justify the decision!
What is Conversion Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Understand Visitor Behavior ,[object Object],[object Object],[object Object]
Target the Right Markets
Deliver a Conversion Lift
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Call to Action
THANK YOU!   Gregg Towsley [email_address] www.WSIQualitySolutions.com 310-909-8835
 
Goals and Conversion Report ,[object Object],[object Object],[object Object],[object Object]
Google’s Golden Triangle
Adding Audio   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Live Chat and Click to Call ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mais conteúdo relacionado

Mais de Towsley Associates

Example of Competitive Analysis and Search Trends
Example of Competitive Analysis and Search Trends Example of Competitive Analysis and Search Trends
Example of Competitive Analysis and Search Trends Towsley Associates
 
LinkedIn Whitepaper by Gregg Towsley From Grow Plumbing
LinkedIn Whitepaper by Gregg Towsley From Grow PlumbingLinkedIn Whitepaper by Gregg Towsley From Grow Plumbing
LinkedIn Whitepaper by Gregg Towsley From Grow PlumbingTowsley Associates
 
Great american deals search and social campaign 4 16 16
Great american deals search and social campaign 4 16 16Great american deals search and social campaign 4 16 16
Great american deals search and social campaign 4 16 16Towsley Associates
 
Great american deals search and social campaign 4 16 16
Great american deals search and social campaign 4 16 16Great american deals search and social campaign 4 16 16
Great american deals search and social campaign 4 16 16Towsley Associates
 
WSI Video Marketing Presentation 4 14 14
WSI Video Marketing Presentation 4 14 14WSI Video Marketing Presentation 4 14 14
WSI Video Marketing Presentation 4 14 14Towsley Associates
 
WSI LinkedIn Advanced Training Workbook Gregg Towsley
WSI LinkedIn Advanced Training Workbook Gregg Towsley WSI LinkedIn Advanced Training Workbook Gregg Towsley
WSI LinkedIn Advanced Training Workbook Gregg Towsley Towsley Associates
 
LinkedIn Presentation - Training Guide Gregg Towsley
LinkedIn Presentation - Training Guide Gregg Towsley LinkedIn Presentation - Training Guide Gregg Towsley
LinkedIn Presentation - Training Guide Gregg Towsley Towsley Associates
 
Wsi search and social marketing campaign overview 6 24 10
Wsi search and social marketing campaign overview 6 24 10Wsi search and social marketing campaign overview 6 24 10
Wsi search and social marketing campaign overview 6 24 10Towsley Associates
 
Manhattan Beach Chamber & WIB Social Demystified
Manhattan Beach Chamber & WIB Social DemystifiedManhattan Beach Chamber & WIB Social Demystified
Manhattan Beach Chamber & WIB Social DemystifiedTowsley Associates
 
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
 

Mais de Towsley Associates (14)

Digital Marketing Scorecard
Digital Marketing ScorecardDigital Marketing Scorecard
Digital Marketing Scorecard
 
Example of Competitive Analysis and Search Trends
Example of Competitive Analysis and Search Trends Example of Competitive Analysis and Search Trends
Example of Competitive Analysis and Search Trends
 
Recommendations 1 18 14
Recommendations 1 18 14Recommendations 1 18 14
Recommendations 1 18 14
 
Partial Client List 2012
Partial Client List 2012Partial Client List 2012
Partial Client List 2012
 
LinkedIn Whitepaper by Gregg Towsley From Grow Plumbing
LinkedIn Whitepaper by Gregg Towsley From Grow PlumbingLinkedIn Whitepaper by Gregg Towsley From Grow Plumbing
LinkedIn Whitepaper by Gregg Towsley From Grow Plumbing
 
Great american deals search and social campaign 4 16 16
Great american deals search and social campaign 4 16 16Great american deals search and social campaign 4 16 16
Great american deals search and social campaign 4 16 16
 
Great american deals search and social campaign 4 16 16
Great american deals search and social campaign 4 16 16Great american deals search and social campaign 4 16 16
Great american deals search and social campaign 4 16 16
 
WSI Video Marketing Presentation 4 14 14
WSI Video Marketing Presentation 4 14 14WSI Video Marketing Presentation 4 14 14
WSI Video Marketing Presentation 4 14 14
 
Wordpress Issue
Wordpress IssueWordpress Issue
Wordpress Issue
 
WSI LinkedIn Advanced Training Workbook Gregg Towsley
WSI LinkedIn Advanced Training Workbook Gregg Towsley WSI LinkedIn Advanced Training Workbook Gregg Towsley
WSI LinkedIn Advanced Training Workbook Gregg Towsley
 
LinkedIn Presentation - Training Guide Gregg Towsley
LinkedIn Presentation - Training Guide Gregg Towsley LinkedIn Presentation - Training Guide Gregg Towsley
LinkedIn Presentation - Training Guide Gregg Towsley
 
Wsi search and social marketing campaign overview 6 24 10
Wsi search and social marketing campaign overview 6 24 10Wsi search and social marketing campaign overview 6 24 10
Wsi search and social marketing campaign overview 6 24 10
 
Manhattan Beach Chamber & WIB Social Demystified
Manhattan Beach Chamber & WIB Social DemystifiedManhattan Beach Chamber & WIB Social Demystified
Manhattan Beach Chamber & WIB Social Demystified
 
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
 

Último

Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543
 
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxQ4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxlancelewisportillo
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSJoshuaGantuangco2
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptxmary850239
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Seán Kennedy
 
Oppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmOppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmStan Meyer
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptxiammrhaywood
 
Activity 2-unit 2-update 2024. English translation
Activity 2-unit 2-update 2024. English translationActivity 2-unit 2-update 2024. English translation
Activity 2-unit 2-update 2024. English translationRosabel UA
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptxmary850239
 
ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4MiaBumagat1
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfTechSoup
 
ClimART Action | eTwinning Project
ClimART Action    |    eTwinning ProjectClimART Action    |    eTwinning Project
ClimART Action | eTwinning Projectjordimapav
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...Nguyen Thanh Tu Collection
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management systemChristalin Nelson
 
Textual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHSTextual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHSMae Pangan
 
Integumentary System SMP B. Pharm Sem I.ppt
Integumentary System SMP B. Pharm Sem I.pptIntegumentary System SMP B. Pharm Sem I.ppt
Integumentary System SMP B. Pharm Sem I.pptshraddhaparab530
 

Último (20)

YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptxYOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
 
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxQ4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptxFINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...
 
Oppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmOppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and Film
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
 
Activity 2-unit 2-update 2024. English translation
Activity 2-unit 2-update 2024. English translationActivity 2-unit 2-update 2024. English translation
Activity 2-unit 2-update 2024. English translation
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx
 
ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
 
ClimART Action | eTwinning Project
ClimART Action    |    eTwinning ProjectClimART Action    |    eTwinning Project
ClimART Action | eTwinning Project
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management system
 
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptxLEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
 
Textual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHSTextual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHS
 
Integumentary System SMP B. Pharm Sem I.ppt
Integumentary System SMP B. Pharm Sem I.pptIntegumentary System SMP B. Pharm Sem I.ppt
Integumentary System SMP B. Pharm Sem I.ppt
 

5 Tips - Using the Internet to Boost Sales

  • 1.
  • 2.
  • 4. 184 million bloggers 73% of active online users have read a blog YouTube has 68 million visits/month 57% have joined a social network 55% have uploaded photos FaceBook 24 million photos uploaded daily 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
  • 5. Paradigm Shift 43% seeking a local merchant to buy something offline 54% have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING
  • 6. How Do People Buy? Help People Find You!
  • 7.
  • 8. Search Engine Optimization Free listings based on search criteria Millions of possible pages
  • 9.
  • 10.
  • 11.
  • 12. Paid Search Marketing Millions of possible pages Paid listings in primary positions
  • 13.
  • 14.
  • 15.
  • 17. Conversion Marketing “ Virtually all web sites have a persuasive purpose. To change what people think and cause action, you need to first clarify your target outcomes and then make sure everything leads to those outcomes.” Question: If an industry standard for conversion is 2%, what might you ask? Answer: What am I doing that is driving 98% of my audience away? People buy with emotion and then use logic to justify the decision!
  • 18.
  • 19.
  • 20. Target the Right Markets
  • 22.
  • 23. THANK YOU! Gregg Towsley [email_address] www.WSIQualitySolutions.com 310-909-8835
  • 24.  
  • 25.
  • 27.
  • 28.