Presentation to Northbrook Chamber of Commerce 2/21/2012

1. Gwyneth Stupar Web Services and Reference Librarian Northbrook Public Library gstupar@northbrook.info 847.272.6224

4. Most Important: The Gear Shift Icon Create a New Account, Build Preferences.

5. Set Up Google Analytics

6. Get the Code: UA-9617984-1

7. Standard Dashboard

8. Northbrook-Centric Dashboard Actionable Data For Your Business

9. http://www.google.com/intl/en/analytics/iq.html?

10. http://www.google.com/intl/en/analytics/iq.html?

11. Bounce Rate Made Easy: Low Bounce Rate: Desirable High Bounce Rate: Not as Desirable 100% Bounce: 100% of people came to that page and ran away. http://4.bp.blogspot.com/-HnGZbGcriBY/TsNtLT1dA3I/AAAAAAABjGU/Z_U8XHRGiM4/s1600/Looking%2Binto%2Ba%2BMarshall%2BField%2B%2526%2BCo.%2Bdepartment%2Bstore%2Bwindow%2Bin%2BChicago%2527s%2BLoop%252C%2B1910.jpg http://www.godvertiser.com/wp-content/uploads/2010/03/people-leaving-the-church-exit.jpg 40% Bounce: People stayed, looked at content and left (blogs are a good example).

12. Advanced Segments, Date Comparison and Annotations

13. Under “ Technology ” Choose Network to see if the traffic is really all of your people in the building…

14. Events: Leaving your website to go to visit a link

16. Funnel Visualization How many people visit our blog before going to the eResource page? Maybe they just wanted eResources to begin with?

17. Visitor Flow (Under Audience)

20. Sharing: In the old Google Analytics, you could export as a PDF and schedule frequent reports. Google is currently working to re-implement these useful features.

21. THANK YOU