1. 1
Discussion on Search Engine Optimization (SEO)
TOPICS TO BE COVERED:
WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)
WHY DOES MY WEBSITE NEED SEO?
WHY CAN'T THE SEARCH ENGINES FIGURE OUT MY SITE
WITHOUT SEO?
CAN I DO SEO FOR MYSELF?
ORDER OF SEO

2. • Improving and promoting a web site
What is Search Engine • Increasing the number of visitors from Search
Engines
Optimization (SEO)?
• Making sure your site is structured well that
search engines understand
• Making your site better for people too and not only
for Search Engines
earch
• Cannot be accomplished with a blink of an eye but
needs time and effort before fruits can be seen.
S
Engine
Optimization
Summary:
If you have a website you certainly want to
be on top in result or at least at first page so
making your site Search Engine Friendly is
Search Engine Optimization. Search engine
optimization is merely the practice of making
your website or blog more accessible to both
search engines and search engine users; in
other words, you're making it easier for
them to find you.

3. Why does my website need SEO?
• Majority of web traffic is driven by Search
Engines
• Search engines provides targeted traffic
• Search queries carries extraordinary value
• Experience has shown that search engine
traffic can make (or break) an organization's
success
• Targeted visitors to a website can provide
publicity, revenue, and exposure like no
other channel of marketing
• Investing in SEO can provide revenue,
publicity
and
exposure
to
your
company/business/website

4. Why can't the search engines figure
out my site without SEO?
• Search engines are smart, but they still need help
• SE’s uses improved technology to crawl the web more deeply and return
better results to users
• The right SEO can get you thousands of visitors and attention, the wrong
moves can hide or bury your site deep in the search results where visibility
is minimal.
• SEO helps boost rankings so that content will be placed where searchers
will more readily find it
Summary: You need to help the search engines find your page or content and
for that you need to do the effective SEO for your site or page or else no
one can find you out of millions. Frankly speaking, nobody has got the time.

5. Can I do SEO for myself?
Things to be counted :
1.
2.
Yes you can
The world of SEO is complex, but
most people can easily understand
the basics
3. A small amount of knowledge can
make a big difference
4. Combine your Seo knowledge with a
little practice and you are well on
your way
5. You need time commitment and
willingness to learn
6. You need to have a good grasp of
the core concepts and elements of
Seo.

6. You can’t brush your teeth and then
eat garlic……Can You???
Before
After

7. O
rder Of SEO
Why 2 Comes After 1 and 3 Comes After 2
Things happen in an order for
a reason. This mentality is just
the same when it comes to
performing SEO.
On-Page SEO vs. Off-Page
SEO: Which comes First?
Both are equally important,
but it’s vital that your company
goes in the correct order. Onpage SEO should be the first
step; followed by off-page
SEO.

8. Let’s consider the difference
On-Page SEO: This refers to anything you can do to improve your own
website like: Meta-tags, content, navigation, cleaning up errors,
internal linking, alt tags, heading tags, sitemaps, etc.
Off-Page SEO: This refers to what can be done outside of a website to
maximize its performance for specific keywords/phrases by acquiring
backlinks.
***Most companies focus on off-page optimization and link
building in particular because it is what moves the needle
the most. However, these efforts will mean little if your
website’s on-page optimization is not in place.

9. End Of Session 1