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Soil Tree Profile
1.
2. We R…
• Soil Tree: An end-to-end Experiential marketing solutions company
• Founded as Riding Warrior in the year 2009.
• A Creative team. A Pack of Event Management Professionals . A Network
of Partners...all at the same time
• Dedicated to crafting communication ideas for brands leveraging on-
ground and non-conventional media
• Less of Jargons and More of Jagrans (Executing ideas, anytime, any place)
• In other words, we provide brand custodians with
Touch n Tell communication ideas for consumers at
a relevant place, time and environment.
3. Our KarmaScope
Yes, we believe in Karma, no matter how big or small.
• From handling fabrication works to hosting fascinating events we cover it all
• Managing one promoter activity to multi-city promotion
• With a strong emphasis on providing solutions that are innovative,
transformative and cost-effective
• Our Services:
– BTL Activations
– Events
– Retail
– Weddings
5. BTL and beyond
• From converting the brief in to a memorable conversation, RW focuses on
delivering consumer centric BTL campaigns
• RW’s BTL strengths include:
– Promotions
– Road Shows
– Alliances & Co-promotions
– Exhibitions
– Mall Promotion
– School Contact Program
– RWA Activation
– Printing and Fabrication Support
7. HPCL School Activity
• Campaign: Art for Awareness
• Objective: Create awareness for Kitchen Safety via School Contact
Program
• Task at Hand: Manage School Contact Program
• Cities: Nagpur, Ahmadabad, Surat, Bhopal, Indore and Bangalore
• Covered: 63 Schools
• Execution: Organised SCP with presenter and AV
8.
9. Panasonic
• Campaign: Sound of India
• Objective: Consumer awareness for new range Panasonic Plasma TV and
name their new line of speaker
• Task at Hand: Manage Road Show followed by an Exhibition in Mall
• Cities: Mumbai, Thane, Navi Mumbai, Pune, Nasik, Kolhapur, Aurangabad,
Surat and Baroda
• Road Show: 4 days per city powered by an emcee and promoters
• Mall: 4 days activity powered by an emcee and promoters
10.
11. Richfeel Branding
• Campaign: Times Mumbai – Lavasa Women Car Rally
• Objective: Richfeel branding for the event
• Task at Hand: Manage Graffiti wall in Mumbai and Lavasa. Set-up foot
massage spa in Lavasa
• Cities: Mumbai and Lavasa
• Execution: Manage parallel set-up in Mumbai and Lavasa
12.
13. Kingfisher
• Campaign: Good Times Moment
• Objective: Campaign that re-live the King of Good Times belief the brand
• Task at Hand: A pub promotion to grab TG’s Good Times moment they had
with Kingfisher beer
• City: Mumbai
• Execution:
1. Good Times Moment of the TG was taken via:-
• Promoters filling the good times form
• Taking video bytes with an emcee and asking for their good times
moment
2. Organise Finale with the shortlisted candidates
• Covered: 12 Outlet and more than 400 participants with 20 finalists
14.
15. Kingfisher
• Campaign: IPL Campaign: The Good Times are back again..!
• Objective: Leverage KF’s association with IPL and boost on- premise
consumption of Kingfisher during match hours
• Task at Hand: Manage pub promotion and select the winners for special
live screening of IPL final
• Cities: Promo: Mumbai & Pune. Finale: Pune
• Execution:
• Promoters filling the forms and asked to come up with a Kingfisher IPL
Jingle
• Manage the special live screening of the final match at ARC Asia
• Covered:
• 17 outlets in Pune with more than 500 participants and 15 finalists
• 20 outlets with more than 600 participants
20. MAX Retail
• Campaign: Fashion Weekends
• Objective: Create an atmosphere of fashion in store & Boost the sales via
fashion consultants
• Task at Hand: Manage fashion weekends and Fashion designers to interact
with the TG and consult them on styling
• Cities: Mumbai, Baroda, Indore & Bhopal
• Execution: Fashion consultants in store for 4 weekends interacting with TG
• Emcee to engage with the TG and play interactive games
• Covered: Mumbai 7, Baroda:1, Indore: 2, Bhopal: 1
21.
22. Eureka Forbes
• Campaign: Retail branding at stores selling Eureka Forbes products
• Objective: Highlight Eureka branding at the multi brand stores, Modern
Trade and Mom & Pop Stores
• Task at Hand: Manage POP at the dealers of Eureka Forbes
• Cities: Mumbai, Navi Mumbai, Thane, Mira Road, Virar, Palghar,
• Execution: Put up stickers, Posters, standees, Shelf Mats at the stores
• Covered: More than 400 outlets
25. Go Live!
Creative Conceptualization
Event Production Venue Selection
Logistics Management
360 Degree support for making every event Fascinating from Start to Finish!
Corporate Events * Theme Parties *Entertainment Shows * Artist Management
Conference * Product Launch * Store Opening *Production Support
27. HPCL Nagpur Event
• Event: Art for Awareness National Drawing Contest
• Objective: Winners from 21 cities across India to participate in the contest
• Task at Hand:
• Coordinate with the city winners for the travel
• Manage the local pick-up and drop for the participants
• Set-up in the venue
• Coordination during the event and manage the flow
• Venue: Hotel centre Point, Nagpur
• Participants: 80 participants from 40 cities
28.
29.
30. Jalnawala’s International Martial Arts Summit
• Event: Taekwondo Summit
• Objective: Plan and manage the annual taekwondo meet
• Task at Hand:
– Prepare plan and supervise the execution of 5 day event
– Coordinate with the media for tie-ups
– Manage the flow of event as scheduled
– Taking care of the VIPs
• Venue: S.S.C. International Sports Complex, Balewadi, Pune
• Participants: 1000 participants from across India
31.
32. Zee Learn
• Event: Budding Scientist Contest, Hyderabad
• Objective: Manage State level Inter-School Event followed by Prize
Distribution
• Task at Hand:
• Manage the inter-school event at 3 venues same time followed by prize
distribution
• Set-up for exhibition and prize distribution
• Contestant Management
• Set-up in the venue, sound, light etc
• Logistics and travel of students from school to Birla Auditorium
• Venue : Oxford, Sparkling, Sentia School for Exhibition & Birla Auditorium for
Prize Distribution
• Participation: More than 400 students participated in 3 schools